Monika Imschloss

University of Cologne

Albertus-Magnus-Platz 1

Cologne, 50931

Germany

SCHOLARLY PAPERS

1

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543

SSRN CITATIONS

9

CROSSREF CITATIONS

1

Scholarly Papers (1)

1.

The Impact of Digital Transformation on the Retailing Value Chain

Forthcoming in International Journal of Research in Marketing
Number of pages: 49 Posted: 28 Dec 2018
University of CologneUniversity of Cologne, VU Amsterdam and University of Cologne
Downloads 543 (97,060)
Citation 4

Abstract:

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digitization, retailing, customer interface, brands, platforms