Monika Imschloss

University of Cologne

Albertus-Magnus-Platz 1

Cologne, 50931

Germany

SCHOLARLY PAPERS

2

DOWNLOADS

549

SSRN CITATIONS

3

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

The Impact of Digital Transformation on the Retailing Value Chain

Forthcoming in International Journal of Research in Marketing
Number of pages: 49 Posted: 28 Dec 2018
University of CologneUniversity of Cologne, VU Amsterdam and University of Cologne
Downloads 372 (118,117)
Citation 4

Abstract:

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digitization, retailing, customer interface, brands, platforms

2.

The Managerial Relevance of Marketing Science: Properties and Genesis

Number of pages: 63 Posted: 07 Apr 2020
VU Amsterdam, VU Amsterdam, University of Cologne and University of CologneUniversity of Cologne
Downloads 177 (245,523)
Citation 1

Abstract:

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Managerial relevance, research–practice gap, research properties and genesis, marketing science value chain