Sönke Albers

Christian-Albrechts-Universitaet at Kiel

Professor

D-24098 Kiel

Germany

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 15,302

SSRN RANKINGS

Top 15,302

in Total Papers Downloads

2,569

CITATIONS

1

Scholarly Papers (9)

1.

The Impact of Technological and Organizational Implementation of CRM on Customer Acquisition, Maintenance, and Retention

International Journal of Research in Marketing, Forthcoming
Number of pages: 38 Posted: 02 Apr 2009
Jan U. Becker, Goetz Greve and Sönke Albers
University of Kiel, Hamburg School of Business Administration and Christian-Albrechts-Universitaet at Kiel
Downloads 924 (16,898)
Citation 1

Abstract:

Customer Relationship Management, CRM Process, Customer Life-Cycle

2.

Did They Tell Their Friends? - Using Social Network Analysis to Detect Contagion Processes

Number of pages: 39 Posted: 12 Feb 2008
Christian Barrot and Sönke Albers
Kühne Logistics University - THE KLU and Christian-Albrechts-Universitaet at Kiel
Downloads 874 (20,454)

Abstract:

Diffusion, Social Networks, Telecommunications, Social Contagion, Word-of-Mouth

3.

Retailer Competition in Shopbots

Number of pages: 34 Posted: 07 Jan 2008 Last Revised: 22 Feb 2015
Holger Schneider and Sönke Albers
University of Kiel - Institute for Innovation Research and Christian-Albrechts-Universitaet at Kiel
Downloads 164 (143,206)

Abstract:

Internet, Pricing, Competition, Shopbots, Digital Business

4.

Marketing Consumer Durables in Mature Product Categories - Do Innovators Matter?

Number of pages: 41 Posted: 11 Jun 2008
Maria Kaya, Sönke Albers, Dennis Proppe and Paul Steffens
Christian-Albrechts-Universität, Christian-Albrechts-Universitaet at Kiel, affiliation not provided to SSRN and Queensland University of Technology - School of Management
Downloads 142 (169,381)

Abstract:

Diffusion of Innovation, Replacement Purchases, Consumer Innovativeness, Consumer Durables, Hazard Analyses

5.

Acquisition Management of Industrial Projects

Number of pages: 38 Posted: 29 Jan 2008
Florian Söhnchen and Sönke Albers
Christian-Albrechts-Universitaet zu Kiel and Christian-Albrechts-Universitaet at Kiel
Downloads 114 (189,431)

Abstract:

Sales funnel management, sales management, industrial customer acquisition, industrial project acquisition

6.

A New Approach to Modeling Replacement Sales: Forced versus Discretionary Replacements

Number of pages: 33 Posted: 11 Jun 2008
Maria Kaya, Paul Steffens and Sönke Albers
Christian-Albrechts-Universität, Queensland University of Technology - School of Management and Christian-Albrechts-Universitaet at Kiel
Downloads 98 (203,098)

Abstract:

Diffusion of Innovations, Forecasting, Durable Goods, Repeat Purchases

7.

Long Term Sales Forecasts of Innovations - An Empirical Study of the Consumer Electronic Market

In Proceedings AGSE Entrepreneurship Research Exchange, Brisbane
Number of pages: 15 Posted: 23 Sep 2008
Paul Steffens, Maria Kaya and Sönke Albers
Queensland University of Technology - School of Management, Christian-Albrechts-Universität and Christian-Albrechts-Universitaet at Kiel
Downloads 89 (237,213)

Abstract:

Consumer Durables, Marketing, Product Innovation, Maria Kaya, Paul Steffens

8.

Costa: Contribution Optimizing Sales Territory Alignment

Marketing Science, Vol. 18, S. 196-213
Posted: 20 Aug 2014
Bernd Skiera and Sönke Albers
University of Frankfurt - Department of Marketing and Christian-Albrechts-Universitaet at Kiel

Abstract:

salesforce research, industrial marketing, forecasting

9.

Experiments in Competitive Product Positioning: Actual Behavior Compared to Nash Solutions

Schmalenbach Business Review, Vol. 53, July 2001
Posted: 06 May 2002
Sönke Albers and Ulf G. Marks
Christian-Albrechts-Universitaet at Kiel and Wella AG

Abstract: