Niladri B. Syam

University of Houston - C.T. Bauer College of Business

Assistant Professor of Marketing

Houston, TX 77204-6021

United States

SCHOLARLY PAPERS

7

DOWNLOADS
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Top 26,283

in Total Papers Downloads

1,740

CITATIONS

5

Scholarly Papers (7)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 918 (24,161)
Citation 18

Abstract:

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one-to-one marketing, CRM, customization, choice

2.

Consumer-Producer Interaction: A Strategic Analysis of the Market for Customized Products

Review of Marketing Science Journal WP No. 424
Number of pages: 47 Posted: 05 May 2002
Niladri B. Syam and Benedict G. C. Dellaert
University of Houston - C.T. Bauer College of Business and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 656 (38,414)
Citation 18

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3.

Manager-Salesperson Congruence in Customer Orientation and Job Outcomes: The Bright and Dark Sides of Leadership in Aligning Values

Journal of Personal Selling and Sales Management, DOI: 10.1080/08853134.2014.890905
Number of pages: 48 Posted: 05 Mar 2014 Last Revised: 10 Mar 2014
Ryan Mullins and Niladri B. Syam
Clemson University and University of Houston - C.T. Bauer College of Business
Downloads 73 (317,850)
Citation 1

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customer orientation, response surface modelling, subjective value congruence, transformational leadership, manager-salesperson relationships

4.

Competing with Co-Created Products

Number of pages: 43 Posted: 08 Apr 2015 Last Revised: 13 Jan 2016
Dinah Cohen-Vernik, Niladri B. Syam and Amit Pazgal
Rice University - Jones Graduate School of Business, University of Houston - C.T. Bauer College of Business and Rice University
Downloads 66 (335,648)

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Co-creation, Competition, Customization, Spillovers, Game Theory

5.

Sourcing Co-Created Products: Should Your Suppliers Collaborate?

Number of pages: 30 Posted: 11 Nov 2016 Last Revised: 24 Aug 2017
Dinah Cohen-Vernik, Oksana Loginova and Niladri B. Syam
Rice University - Jones Graduate School of Business, University of Missouri and University of Houston - C.T. Bauer College of Business
Downloads 27 (476,313)

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co-creation, sourcing strategy, collaboration, holdup

6.

Generating and Sharing of Market Intelligence in Sales Teams: An Economic Social Network Perspective

Journal of Personal Selling & Sales Management, 2017
Posted: 16 Jan 2018 Last Revised: 17 Jan 2018
Zachary Hall, Ryan Mullins, Niladri B. Syam and Jeffrey Boichuk
Texas Christian University - M.J. Neeley School of Business, Clemson University, University of Houston - C.T. Bauer College of Business and University of Virginia - McIntire School of Commerce

Abstract:

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sales teams, market intelligence, expert peers, social networks, sales managers

7.

Co-Creation with Production Externalities

Marketing Science, Vol. 32, No. 5, 2013; pp. 805-820; DOI: 10.1287/mksc.2013.0791
Posted: 13 Nov 2013
Niladri B. Syam and Amit P P
University of Houston - C.T. Bauer College of Business and Independent

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co-creation, customization, networks, externalities, game theory