Preyas S. Desai

Duke University - Fuqua School of Business

Box 90120

Durham, NC 27708-0120

United States

SCHOLARLY PAPERS

9

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CITATIONS
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9

Scholarly Papers (9)

1.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013
Washington University in St. Louis - John M. Olin Business School, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in St. Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 321 (92,490)
Citation 5

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marketing strategy, game theory, reference dependence, fairness, confirmatory bias

2.

Music Downloads and the Flip Side of DRM Protection

Number of pages: 43 Posted: 27 Mar 2009 Last Revised: 11 May 2012
Dinah Cohen-Vernik, Debu Purohit and Preyas S. Desai
Rice University - Jones Graduate School of Business, Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
Downloads 270 (111,477)
Citation 1

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Competitive strategy, Game theory, Piracy, Information goods, Digital goods

3.

Coordinating Channels for Durable Goods: The Impact of Competing Secondary Markets

Review of Marketing Science WP No. 525
Number of pages: 31 Posted: 05 May 2002
Preyas S. Desai, Oded Koenigsberg and Debu Purohit
Duke University - Fuqua School of Business, London Business School - Department of Marketing and Duke University - Fuqua School of Business
Downloads 246 (122,726)

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4.

When Old is Gold: The Role of Business Longevity Under Risky Situations

Review of Marketing Science WP No. 2001423
Number of pages: 39 Posted: 07 May 2002
Preyas S. Desai, Ajay Kalra and B. P. S. Murthi
Duke University - Fuqua School of Business, Carnegie Mellon University and University of Texas at Dallas - Department of Marketing
Downloads 202 (148,603)
Citation 3

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5.

Music Downloads and the Flip Side of Digital Rights Management

Marketing Science, Vol. 30, No. 6, p. 1011, November-December 2011
Number of pages: 17 Posted: 10 May 2012
Dinah Cohen-Vernik, Debu Purohit and Preyas S. Desai
Rice University - Jones Graduate School of Business, Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
Downloads 167 (176,450)
Citation 15

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Information Goods, Uniform Pricing, Price Discrimination, Traditional and Online Channels

6.

Forward Buying by Retailers

Journal of Marketing Research, Vol. 47, No. 1, pp. 90-102, 2010
Number of pages: 14 Posted: 17 Nov 2011
Preyas S. Desai, Oded Koenigsberg and Debu Purohit
Duke University - Fuqua School of Business, London Business School - Department of Marketing and Duke University - Fuqua School of Business
Downloads 129 (218,078)
Citation 5

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7.

How to Organize Tiered Competition for Prescription Drugs?: Formulary Structure and Bargaining Process

Number of pages: 43 Posted: 31 Dec 2016 Last Revised: 06 Jan 2017
Tony Haitao Cui, Preyas S. Desai and Huihui Wang
University of Minnesota - Twin Cities, Duke University - Fuqua School of Business and Electronic Arts
Downloads 61 (349,542)
Citation 1

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healthcare markets, prescription drugs, pricing, competitive analysis, bargaining

8.

Experiments on Strategic Choice and Markets

Marketing Letters, 19, (3-4), 417-429, 2008, Robert H. Smith School Research Paper No. RHS 2552156
Number of pages: 13 Posted: 21 Jan 2015
Duke University - Fuqua School of Business, University of California, Berkeley - Haas School of Business, University of Michigan, Stephen M. Ross School of Business, University of Texas at Arlington, Duke University - Fuqua School of Business, University of California, Berkeley - Marketing Group, University of Texas at Dallas, University of Houston - C.T. Bauer College of Business, University of California, Berkeley - Economic Analysis & Policy Group, University of California, Santa Cruz and University of Maryland - Robert H. Smith School of Business
Downloads 28 (471,410)
Citation 1

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9.

Durable Good, Extended Warranty and Channel Coordination

Review of Marketing Science, Vol. 2, Article 2, 2004
Posted: 11 Feb 2004
Preyas S. Desai and Paddy Padmanabhan
Duke University - Fuqua School of Business and INSEAD

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