Preyas S. Desai

Duke University - Fuqua School of Business

Box 90120

Durham, NC 27708-0120

United States

  • Duke University - Fuqua School of Business

SCHOLARLY PAPERS

11

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10

CROSSREF CITATIONS

27

Scholarly Papers (11)

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1.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013
Chakravarthi Narasimhan, Eric Anderson, Lyle Brenner, Preyas S. Desai, Dmitri Kuksov, Paul R. Messinger, Sridhar Moorthy, Joseph Nunes, Richard Staelin, Yuval Rottenstreich and George Wu
Washington University in St. Louis - John M. Olin Business School, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in St. Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 358 (145,102)

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marketing strategy, game theory, reference dependence, fairness, confirmatory bias

2.

When Old is Gold: The Role of Business Longevity Under Risky Situations

Review of Marketing Science WP No. 2001423
Number of pages: 39 Posted: 07 May 2002
Preyas S. Desai, Ajay Kalra and B. P. S. Murthi
Duke University - Fuqua School of Business, Carnegie Mellon University and University of Texas at Dallas - Department of Marketing
Downloads 335 (155,850)
Citation 2

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3.

Coordinating Channels for Durable Goods: The Impact of Competing Secondary Markets

Review of Marketing Science WP No. 525
Number of pages: 31 Posted: 05 May 2002
Preyas S. Desai, Oded Koenigsberg and Debu Purohit
Duke University - Fuqua School of Business, London Business School - Department of Marketing and Duke University - Fuqua School of Business
Downloads 278 (189,526)

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4.

Play Hardball in Haggling?: An Upside of Bargaining Costs

Number of pages: 44 Posted: 18 Feb 2021 Last Revised: 26 Jul 2023
Preyas S. Desai and Pranav Jindal
Duke University - Fuqua School of Business and Indian School of Business
Downloads 206 (253,342)
Citation 1

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price negotiations, fixed pricing, behavioral economics, sunk cost fallacy, cognitive dissonance

5.

Better with Buy Now, Pay Later?: A Competitive Analysis

Quantitative Marketing and Economics, Forthcoming
Number of pages: 56 Posted: 01 Nov 2023
Preyas S. Desai and Pranav Jindal
Duke University - Fuqua School of Business and Indian School of Business
Downloads 202 (257,935)

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buy now pay later, BNPL, consumer borrowing, competitive strategy, payment mechanism, game theory

6.

Music Downloads and the Flip Side of Digital Rights Management

Marketing Science, Vol. 30, No. 6, p. 1011, November-December 2011
Number of pages: 17 Posted: 10 May 2012
Dinah Cohen-Vernik, Debu Purohit and Preyas S. Desai
University of Houston - Downtown - College of Business, Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
Downloads 200 (260,269)
Citation 2

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Information Goods, Uniform Pricing, Price Discrimination, Traditional and Online Channels

7.

Forward Buying by Retailers

Journal of Marketing Research, Vol. 47, No. 1, pp. 90-102, 2010
Number of pages: 14 Posted: 17 Nov 2011
Preyas S. Desai, Oded Koenigsberg and Debu Purohit
Duke University - Fuqua School of Business, London Business School - Department of Marketing and Duke University - Fuqua School of Business
Downloads 166 (306,499)
Citation 6

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8.

How to Organize Tiered Competition for Prescription Drugs?: Formulary Structure and Bargaining Process

Number of pages: 43 Posted: 31 Dec 2016 Last Revised: 06 Jan 2017
Haitao (Tony) Cui, Preyas S. Desai and Huihui Wang
University of Minnesota - Twin Cities, Duke University - Fuqua School of Business and Electronic Arts
Downloads 118 (401,306)
Citation 1

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healthcare markets, prescription drugs, pricing, competitive analysis, bargaining

9.

Experiments on Strategic Choice and Markets

Marketing Letters, 19, (3-4), 417-429, 2008, Robert H. Smith School Research Paper No. RHS 2552156
Number of pages: 13 Posted: 21 Jan 2015
Wilfred Amaldoss, Teck Ho, Aradhna Krishna, Kay-Yut Chen, Preyas S. Desai, Ganesh Iyer, Sanjay Jain, Noah Lim, John Morgan, Ryan Oprea and Joydeep Srivastava
Duke University - Fuqua School of Business, University of California, Berkeley - Haas School of Business, University of Michigan, Stephen M. Ross School of Business, University of Texas at Arlington, Duke University - Fuqua School of Business, University of California, Berkeley - Marketing Group, University of Texas at Dallas, University of Houston - C.T. Bauer College of Business, University of California, Berkeley - Economic Analysis & Policy Group, University of California, Santa Cruz and University of Maryland - Robert H. Smith School of Business
Downloads 54 (637,893)

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10.

Quick Response and Advance Selling in Product Line Supply Chain with Uncertain Demand

Number of pages: 23 Posted: 18 Sep 2023 Last Revised: 04 Nov 2023
Fernando Bernstein, Dinah Cohen-Vernik and Preyas S. Desai
Duke University, University of Houston - Downtown - College of Business and Duke University - Fuqua School of Business
Downloads 21 (874,379)

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new product, vertical channel, demand uncertainty, advance selling, quick response, channel coordination

11.

Durable Good, Extended Warranty and Channel Coordination

Review of Marketing Science, Vol. 2, Article 2, 2004
Posted: 11 Feb 2004
Preyas S. Desai and Paddy Padmanabhan
Duke University - Fuqua School of Business and INSEAD

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