Oded Koenigsberg

London Business School - Department of Marketing

Sussex Place

Regent's Park

London, NW1 4SA

United Kingdom

  • London Business School - Department of Marketing

SCHOLARLY PAPERS

15

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1,873

SSRN CITATIONS
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Top 30,049

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5

CROSSREF CITATIONS

20

Scholarly Papers (15)

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1.

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, 31(2), 192-206.
Number of pages: 39 Posted: 08 Sep 2011 Last Revised: 15 Sep 2014
Daniel Halbheer, Florian Stahl, Oded Koenigsberg and Donald R. Lehmann
HEC Paris - Marketing, Mannheim Business School, London Business School - Department of Marketing and Columbia Business School - Marketing
Downloads 658 (42,626)
Citation 3

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Information Goods, Content Pricing, Sampling, Advertising, Dorfman-Steiner Condition

2.

Modeling Multiple Relationships in Social Networks

Journal of Marketing Research, Vol. 48, No. 4, pp. 713-728, 2011
Number of pages: 17 Posted: 17 Nov 2011
Asim Ansari, Oded Koenigsberg and Florian Stahl
Columbia Business School - Marketing, London Business School - Department of Marketing and Mannheim Business School
Downloads 417 (75,745)
Citation 1

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3.

Coordinating Channels for Durable Goods: The Impact of Competing Secondary Markets

Review of Marketing Science WP No. 525
Number of pages: 31 Posted: 05 May 2002
Preyas S. Desai, Oded Koenigsberg and Debu Purohit
Duke University - Fuqua School of Business, London Business School - Department of Marketing and Duke University - Fuqua School of Business
Downloads 247 (134,784)

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4.

Optimal Three-Part Tariff Plans

Number of pages: 37 Posted: 11 May 2015 Last Revised: 27 Dec 2016
Gadi Fibich, Roy Klein, Oded Koenigsberg and Eitan Muller
Tel Aviv University - School of Mathematical Sciences, Tel Aviv University - School of Mathematical Sciences, London Business School - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 138 (226,723)
Citation 1

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non-linear pricing; three-part tariff ; non-smooth optimization

5.

Forward Buying by Retailers

Journal of Marketing Research, Vol. 47, No. 1, pp. 90-102, 2010
Number of pages: 14 Posted: 17 Nov 2011
Preyas S. Desai, Oded Koenigsberg and Debu Purohit
Duke University - Fuqua School of Business, London Business School - Department of Marketing and Duke University - Fuqua School of Business
Downloads 135 (230,668)

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6.

Optimizing Service Failure and Damage Control

HEC Paris Research Paper No. MKG-2015-1124
Number of pages: 30 Posted: 18 Dec 2015 Last Revised: 11 Nov 2017
Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner and Oded Koenigsberg
HEC Paris - Marketing, University of St. Gallen, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management and London Business School - Department of Marketing
Downloads 109 (270,433)

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Service Quality, Service Reliability, Service Failure, Damage Control

7.

The Design of Durable Goods

Marketing Science, Vol. 30, No. 1, pp. 111-122, 2011
Number of pages: 12 Posted: 17 Nov 2011
Oded Koenigsberg, Rajeev Kohli and Ricardo Montoya
London Business School - Department of Marketing, Columbia Business School - Marketing and University of Chile - Industrial Engineering
Downloads 56 (398,308)
Citation 1

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8.

Package Size Decisions

Management Science, Vol. 56, No. 3, pp. 485-494, 2010
Number of pages: 10 Posted: 17 Nov 2011
Oded Koenigsberg, Rajeev Kohli and Ricardo Montoya
London Business School - Department of Marketing, Columbia Business School - Marketing and University of Chile - Industrial Engineering
Downloads 55 (401,707)

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9.

Ownership Coordination in a Channel: Incentives, Returns, and Negotiations

Number of pages: 39 Posted: 17 Nov 2011
Eyal Biyalogorsky and Oded Koenigsberg
Arison School of Business and London Business School - Department of Marketing
Downloads 39 (462,410)

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10.

I Don’t 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

Number of pages: 52 Posted: 10 Dec 2019
Byungyeon Kim, Oded Koenigsberg and Elie Ofek
Harvard University, Harvard Business School, Students, London Business School - Department of Marketing and Harvard Business School - Marketing Unit
Downloads 18 (575,838)

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innovation management, product recall, quality assurance testing, launch-timing, new product development, game theory

11.

Executive Summary: Never Mind the Complements, Where's the Value?

Business Strategy Review, Vol. 24, Issue 2, pp. 79-79, 2013
Number of pages: 1 Posted: 15 May 2013
Oded Koenigsberg, Eyal Biyalogorsky, Elie Ofek and Taylan Yalcin
London Business School - Department of Marketing, Arison School of Business, Harvard Business School - Marketing Unit and Independent
Downloads 1 (702,158)
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12.

Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms

Forthcoming in Customer Needs and Solutions
Posted: 06 Feb 2017 Last Revised: 29 Nov 2017
Martin Spann, Robert Zeithammer, Marco Bertini, Ernan Haruvy, Sandy D. Jap, Oded Koenigsberg, Vincent Mak, Peter T. L. Popkowski Leszczyc, Bernd Skiera and Manoj Thomas
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of California, Los Angeles (UCLA) - Anderson School of Management, ESADE - Ramon Llull University, University of Texas at Dallas - Naveen Jindal School of Management, Emory University - Department of Marketing, London Business School - Department of Marketing, University of Cambridge - Cambridge Judge Business School, University of Queensland - Business School, Goethe University Frankfurt and Cornell University - Samuel Curtis Johnson Graduate School of Management

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Pay What You Want, Name Your Own Price, Charity Auctions, Outcome and process satisfaction, consumer behavior

13.

Complementary Goods: Creating, Capturing, and Competing for Value

Marketing Science, Vol. 32, No. 4, 2013; pp. 554-569; DOI: 10.1287/mksc.2013.0785
Posted: 13 Nov 2013
Taylan Yalcin, Elie Ofek, Oded Koenigsberg and Eyal Biyalogorsky
Independent, Harvard Business School - Marketing Unit, London Business School - Department of Marketing and Arison School of Business

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complementary goods, product quality, royalty fees, competition, game theory

14.

When Customers Help Set Prices

MIT Sloan Management Review, Vol. 55, Issue 4, pp. 57-64, 2014
Posted: 24 Apr 2013 Last Revised: 26 Jun 2014
Marco Bertini and Oded Koenigsberg
ESADE - Ramon Llull University and London Business School - Department of Marketing

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pricing, marketing strategy, business-process outsourcing, price discrimination

15.

Price and Quality Decisions by Self-Serving Managers

International Journal of Research in Marketing, Vol. 37, No. 2, 2020
Posted: 16 Aug 2012 Last Revised: 02 Jul 2020
Marco Bertini, Daniel Halbheer and Oded Koenigsberg
ESADE - Ramon Llull University, HEC Paris - Marketing and London Business School - Department of Marketing

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Causal reasoning, self-serving bias, strategic orientation, managerial decision-making