Oded Koenigsberg

London Business School - Department of Marketing

Sussex Place

Regent's Park

London, NW1 4SA

United Kingdom

  • London Business School - Department of Marketing

SCHOLARLY PAPERS

11

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13

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20

Scholarly Papers (11)

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1.

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, 31(2), 192-206., Columbia Business School Research Paper Series
Number of pages: 39 Posted: 08 Sep 2011 Last Revised: 15 Sep 2014
Daniel Halbheer, Florian Stahl, Oded Koenigsberg and Donald R. Lehmann
HEC Paris - Marketing, Mannheim Business School, London Business School - Department of Marketing and Columbia University - Columbia Business School, Marketing
Downloads 736 (48,990)
Citation 7

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Information Goods, Content Pricing, Sampling, Advertising, Dorfman-Steiner Condition

2.

Modeling Multiple Relationships in Social Networks

Journal of Marketing Research, Vol. 48, No. 4, pp. 713-728, 2011
Number of pages: 17 Posted: 17 Nov 2011
Asim Ansari, Oded Koenigsberg and Florian Stahl
Columbia University - Columbia Business School, Marketing, London Business School - Department of Marketing and Mannheim Business School
Downloads 425 (97,159)
Citation 2

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3.

Coordinating Channels for Durable Goods: The Impact of Competing Secondary Markets

Review of Marketing Science WP No. 525
Number of pages: 31 Posted: 05 May 2002
Preyas S. Desai, Oded Koenigsberg and Debu Purohit
Duke University - Fuqua School of Business, London Business School - Department of Marketing and Duke University - Fuqua School of Business
Downloads 260 (164,948)

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4.

Optimal Three-Part Tariff Plans

Number of pages: 37 Posted: 11 May 2015 Last Revised: 27 Dec 2016
Gadi Fibich, Roy Klein, Oded Koenigsberg and Eitan Muller
Tel Aviv University - School of Mathematical Sciences, Tel Aviv University - School of Mathematical Sciences, London Business School - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 153 (265,758)

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non-linear pricing; three-part tariff ; non-smooth optimization

5.

Forward Buying by Retailers

Journal of Marketing Research, Vol. 47, No. 1, pp. 90-102, 2010
Number of pages: 14 Posted: 17 Nov 2011
Preyas S. Desai, Oded Koenigsberg and Debu Purohit
Duke University - Fuqua School of Business, London Business School - Department of Marketing and Duke University - Fuqua School of Business
Downloads 149 (271,495)
Citation 3

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6.

Optimizing Service Failure and Damage Control

HEC Paris Research Paper No. MKG-2015-1124
Number of pages: 30 Posted: 18 Dec 2015 Last Revised: 11 Nov 2017
Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner and Oded Koenigsberg
HEC Paris - Marketing, University of St. Gallen, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management and London Business School - Department of Marketing
Downloads 119 (322,012)

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Service Quality, Service Reliability, Service Failure, Damage Control

7.

I Don’t 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

Number of pages: 52 Posted: 10 Dec 2019
Byungyeon Kim, Oded Koenigsberg and Elie Ofek
Harvard University, Harvard Business School, Students, London Business School - Department of Marketing and Harvard Business School - Marketing Unit
Downloads 94 (376,986)

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innovation management, product recall, quality assurance testing, launch-timing, new product development, game theory

8.

Package Size Decisions

Management Science, Vol. 56, No. 3, pp. 485-494, 2010
Number of pages: 10 Posted: 17 Nov 2011
Oded Koenigsberg, Rajeev Kohli and Ricardo Montoya
London Business School - Department of Marketing, Columbia University - Columbia Business School, Marketing and University of Chile - Industrial Engineering
Downloads 62 (475,612)
Citation 1

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9.

The Design of Durable Goods

Marketing Science, Vol. 30, No. 1, pp. 111-122, 2011
Number of pages: 12 Posted: 17 Nov 2011
Oded Koenigsberg, Rajeev Kohli and Ricardo Montoya
London Business School - Department of Marketing, Columbia University - Columbia Business School, Marketing and University of Chile - Industrial Engineering
Downloads 60 (483,332)
Citation 1

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10.

Ownership Coordination in a Channel: Incentives, Returns, and Negotiations

Number of pages: 39 Posted: 17 Nov 2011
Eyal Biyalogorsky, Eyal Biyalogorsky and Oded Koenigsberg
IndependentArison School of Business and London Business School - Department of Marketing
Downloads 50 (524,580)

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11.

Complementary Goods: Creating, Capturing, and Competing for Value

Marketing Science, Vol. 32, No. 4, 2013; pp. 554-569; DOI: 10.1287/mksc.2013.0785
Posted: 13 Nov 2013
Taylan Yalcin, Elie Ofek, Oded Koenigsberg, Eyal Biyalogorsky and Eyal Biyalogorsky
Independent, Harvard Business School - Marketing Unit, London Business School - Department of Marketing and IndependentArison School of Business

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complementary goods, product quality, royalty fees, competition, game theory