Oded Koenigsberg

London Business School - Department of Marketing

Sussex Place

Regent's Park

London, NW1 4SA

United Kingdom

SCHOLARLY PAPERS

14

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CITATIONS
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18

Scholarly Papers (14)

1.

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, 31(2), 192-206., Columbia Business School Research Paper Series
Number of pages: 39 Posted: 08 Sep 2011 Last Revised: 15 Sep 2014
HEC Paris - Marketing, Mannheim Business School, London Business School - Department of Marketing and Columbia Business School - Marketing
Downloads 625 (40,962)
Citation 13

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Information Goods, Content Pricing, Sampling, Advertising, Dorfman-Steiner Condition

2.

Modeling Multiple Relationships in Social Networks

Journal of Marketing Research, Vol. 48, No. 4, pp. 713-728, 2011
Number of pages: 17 Posted: 17 Nov 2011
Asim Ansari, Oded Koenigsberg and Florian Stahl
Columbia Business School - Marketing, London Business School - Department of Marketing and Mannheim Business School
Downloads 413 (69,091)
Citation 10

Abstract:

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3.

Price and Quality Decisions by Self-Serving Managers

Number of pages: 47 Posted: 16 Aug 2012 Last Revised: 26 Jun 2019
Marco Bertini, Daniel Halbheer and Oded Koenigsberg
ESADE - Ramon Llull University, HEC Paris - Marketing and London Business School - Department of Marketing
Downloads 248 (121,575)
Citation 1

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Causal reasoning, self-serving bias, strategic orientation, managerial decision-making

4.

Coordinating Channels for Durable Goods: The Impact of Competing Secondary Markets

Review of Marketing Science WP No. 525
Number of pages: 31 Posted: 05 May 2002
Preyas S. Desai, Oded Koenigsberg and Debu Purohit
Duke University - Fuqua School of Business, London Business School - Department of Marketing and Duke University - Fuqua School of Business
Downloads 246 (122,600)

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5.

Optimal Three-Part Tariff Plans

Number of pages: 37 Posted: 11 May 2015 Last Revised: 27 Dec 2016
Gadi Fibich, Roy Klein, Oded Koenigsberg and Eitan Muller
Tel Aviv University - School of Mathematical Sciences, Tel Aviv University - School of Mathematical Sciences, London Business School - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 130 (216,536)
Citation 1

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non-linear pricing; three-part tariff ; non-smooth optimization

6.

Forward Buying by Retailers

Journal of Marketing Research, Vol. 47, No. 1, pp. 90-102, 2010
Number of pages: 14 Posted: 17 Nov 2011
Preyas S. Desai, Oded Koenigsberg and Debu Purohit
Duke University - Fuqua School of Business, London Business School - Department of Marketing and Duke University - Fuqua School of Business
Downloads 129 (217,826)
Citation 5

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7.

Optimizing Service Failure and Damage Control

HEC Paris Research Paper No. MKG-2015-1124
Number of pages: 30 Posted: 18 Dec 2015 Last Revised: 11 Nov 2017
HEC Paris - Marketing, University of St. Gallen, Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management and London Business School - Department of Marketing
Downloads 100 (261,690)

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Service Quality, Service Reliability, Service Failure, Damage Control

8.

The Design of Durable Goods

Marketing Science, Vol. 30, No. 1, pp. 111-122, 2011
Number of pages: 12 Posted: 17 Nov 2011
Oded Koenigsberg, Rajeev Kohli and Ricardo Montoya
London Business School - Department of Marketing, Columbia Business School - Marketing and University of Chile - Industrial Engineering
Downloads 55 (367,171)

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9.

Package Size Decisions

Management Science, Vol. 56, No. 3, pp. 485-494, 2010
Number of pages: 10 Posted: 17 Nov 2011
Oded Koenigsberg, Rajeev Kohli and Ricardo Montoya
London Business School - Department of Marketing, Columbia Business School - Marketing and University of Chile - Industrial Engineering
Downloads 50 (383,159)
Citation 5

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10.

Ownership Coordination in a Channel: Incentives, Returns, and Negotiations

Number of pages: 39 Posted: 17 Nov 2011
Eyal Biyalogorsky and Oded Koenigsberg
Arison School of Business and London Business School - Department of Marketing
Downloads 34 (443,141)

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11.

Executive Summary: Never Mind the Complements, Where's the Value?

Business Strategy Review, Vol. 24, Issue 2, pp. 79-79, 2013
Number of pages: 1 Posted: 15 May 2013
Oded Koenigsberg, Eyal Biyalogorsky, Elie Ofek and Taylan Yalcin
London Business School - Department of Marketing, Arison School of Business, Harvard Business School - Marketing Unit and Independent
Downloads 1 (642,869)
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12.

Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms

Forthcoming in Customer Needs and Solutions
Posted: 06 Feb 2017 Last Revised: 29 Nov 2017
Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management), University of California, Los Angeles (UCLA) - Anderson School of Management, ESADE - Ramon Llull University, University of Texas at Dallas - Naveen Jindal School of Management, Emory University - Department of Marketing, London Business School - Department of Marketing, University of Cambridge - Cambridge Judge Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Frankfurt - Department of Marketing and Cornell University - Samuel Curtis Johnson Graduate School of Management

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Pay What You Want, Name Your Own Price, Charity Auctions, Outcome and process satisfaction, consumer behavior

13.

Complementary Goods: Creating, Capturing, and Competing for Value

Marketing Science, Vol. 32, No. 4, 2013; pp. 554-569; DOI: 10.1287/mksc.2013.0785
Posted: 13 Nov 2013
Taylan Yalcin, Elie Ofek, Oded Koenigsberg and Eyal Biyalogorsky
Independent, Harvard Business School - Marketing Unit, London Business School - Department of Marketing and Arison School of Business

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complementary goods, product quality, royalty fees, competition, game theory

14.

When Customers Help Set Prices

MIT Sloan Management Review, Vol. 55, Issue 4, pp. 57-64, 2014
Posted: 24 Apr 2013 Last Revised: 26 Jun 2014
Marco Bertini and Oded Koenigsberg
ESADE - Ramon Llull University and London Business School - Department of Marketing

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pricing, marketing strategy, business-process outsourcing, price discrimination