Ryuji Furukawa

affiliation not provided to SSRN

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A Conceptual Model for Adoption and Diffusion Process of a New Product and an Eagerly Wanted Product

Review of Marketing Science WP No. 526
Number of pages: 28 Posted: 05 May 2002
Masataka Yamada, Ryuji Furukawa and Hiroshi Kato
Kyoto Sangyo University - Faculty of Business Administration, affiliation not provided to SSRN and Iihara Management Institute
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Abstract:

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Innovation diffusion process, Product classification, Diffusion pattern classification, Popular music CDs