Hiroshi Kato

Iihara Management Institute

Chief Researcher

Kawai Bldg. 8F

1-32-6 Higashi-Ikebukuro, Toshima-ku

Tokyo 170-0013

Japan

SCHOLARLY PAPERS

1

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781

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

A Conceptual Model for Adoption and Diffusion Process of a New Product and an Eagerly Wanted Product

Review of Marketing Science WP No. 526
Number of pages: 28 Posted: 05 May 2002
Masataka Yamada, Ryuji Furukawa and Hiroshi Kato
Kyoto Sangyo University - Faculty of Business Administration, affiliation not provided to SSRN and Iihara Management Institute
Downloads 781 (34,123)
Citation 1

Abstract:

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Innovation diffusion process, Product classification, Diffusion pattern classification, Popular music CDs