Baohong Sun

Carnegie Mellon University - David A. Tepper School of Business

Associate Professor

5000 Forbes Avenue

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

7

DOWNLOADS
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CITATIONS
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Top 13,894

in Total Papers Citations

27

Scholarly Papers (7)

1.

Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior

Tuck School of Business Working Paper No. 02-10
Number of pages: 47 Posted: 06 May 2002
Baohong Sun, Scott Neslin and Kannan Srinivasan
Carnegie Mellon University - David A. Tepper School of Business, Tuck School of Business at Dartmouth and Carnegie Mellon University
Downloads 2,234 (4,228)
Citation 3

Abstract:

Sales Promotion, Choice Models, Market Response

2.

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

Number of pages: 36 Posted: 28 Feb 2007
Tulin Erdem, Michael P. Keane and Baohong Sun
New York University (NYU) - Leonard N. Stern School of Business, Arizona State University (ASU) - Economics Department and Carnegie Mellon University - David A. Tepper School of Business
Downloads 851 (21,107)
Citation 15

Abstract:

Consumer Choice under Uncertainty, Bayesian Learning, Signaling, Advertising

3.

The Impact of Advertising on Consumer Price Sensitivity in Experience Goods Markets

Number of pages: 49 Posted: 27 Feb 2007
Tulin Erdem, Michael P. Keane and Baohong Sun
New York University (NYU) - Leonard N. Stern School of Business, Arizona State University (ASU) - Economics Department and Carnegie Mellon University - David A. Tepper School of Business
Downloads 676 (27,533)
Citation 7

Abstract:

Advertising, Consumer Price Sensitivity, Brand Choice

4.

Is Core-Periphery Network Good for Knowledge Sharing? A Structural Model of Endogenous Network Formation on a Crowdsourced Customer Support Forum

Number of pages: 43 Posted: 27 Aug 2014 Last Revised: 04 Aug 2015
Yingda Lu, Param Vir Singh and Baohong Sun
Rensselaer Polytechnic Institute (RPI), Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 74 (116,195)

Abstract:

Social media, Social CRM, Structural Modeling, Oblivious Equilibrium, Web 2.0, Learning by Sharing, Discussion Forums

5.

Choice Models and Customer Relationship Management

Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291
Number of pages: 13 Posted: 12 Feb 2014
Rice University, Duke University - Fuqua School of Business, Columbia Business School - Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department, University of California, Davis, Tuck School of Business at Dartmouth, Carnegie Mellon University - David A. Tepper School of Business, University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department and University of Virginia - Darden School of Business
Downloads 71 (224,697)
Citation 2

Abstract:

customer relationship management, direct marketing

6.

The ISMS Durable Goods Datasets

Number of pages: 27 Posted: 14 May 2012
Jian Ni, Scott Neslin and Baohong Sun
Johns Hopkins University - Carey Business School, Tuck School of Business at Dartmouth and Carnegie Mellon University - David A. Tepper School of Business
Downloads 44 (289,244)

Abstract:

retailer, durable goods, panel data, product adoption, holiday promotion, sales forecasting

7.

Ushering Buyers into Electronic Channels: An Empirical Analysis

Number of pages: 40 Posted: 24 Dec 2011
Rensselaer Polytechnic Institute, Cornell University - Dyson School of Applied Economics and Management, Carnegie Mellon University and Carnegie Mellon University - David A. Tepper School of Business
Downloads 41 (349,620)

Abstract: