Miklos Sarvary

INSEAD - Marketing

Associate Professor of Marketing

Boulevard de Constance

Fontainebleau, 77305

France

  • INSEAD - Marketing

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SCHOLARLY PAPERS

8

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5,570

CITATIONS
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24

Scholarly Papers (8)

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1.

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

Review of Marketing Science WP No. 315
Number of pages: 32 Posted: 07 May 2002
Elie Ofek and Miklos Sarvary
Harvard Business School - Marketing Unit and INSEAD - Marketing
Downloads 2,005 (6,557)
Citation 10

Abstract:

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2.

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014
Number of pages: 49 Posted: 28 Mar 2012 Last Revised: 02 Nov 2014
Yakov Bart, Andrew T. Stephen and Miklos Sarvary
Northeastern University - D'Amore-McKim School of Business, University of Oxford - Said Business School and INSEAD - Marketing
Downloads 1,404 (11,892)

Abstract:

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mobile advertising, marketing, advertising, mobile, mobile display advertising, elm, persuasion, consumer behavior

3.

Products vs. Advertising: Media Competition and the Relative Source of Firm Profits

HBS Marketing Research Paper No. 03-03
Number of pages: 38 Posted: 16 Mar 2003
David Godes, Elie Ofek and Miklos Sarvary
University of Maryland, Harvard Business School - Marketing Unit and INSEAD - Marketing
Downloads 1,258 (14,090)

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Media, circulation industries, business model selection, competitive strategy, game theory

4.

A Model of B2b Exchanges

Review of Marketing Science WP No. 2001630
Number of pages: 46 Posted: 07 May 2002
Gabor Fath and Miklos Sarvary
Hungarian Academy of Sciences (HAS) and INSEAD - Marketing
Downloads 302 (93,576)
Citation 2

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5.

Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

ERIM Report Series Reference No. ERS-2003-046-MKT
Number of pages: 53 Posted: 26 Aug 2006
Barbara Deleersnyder, M. G. Dekimpe, Miklos Sarvary and Philip M. Parker
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, INSEAD - Marketing and INSEAD
Downloads 257 (111,097)
Citation 11

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business cycles, sales evolution, consumer durables, time-series econometrics

6.

A Competitive Analysis of Web 2.0 Communities: Differentiation with User-Generated Content

Number of pages: 45 Posted: 06 Jun 2011
Kaifu Zhang and Miklos Sarvary
INSEAD and INSEAD - Marketing
Downloads 152 (181,381)
Citation 1

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Social Media, User-Generated Content, Product Differentiation, Local Network Externalities

7.

CAM: A Spreading Activation Network Model of Subcategory Construction when Categorization Uncertainty is High

INSEAD Business School Research Paper No. 2008/56/MKT/ISSRC
Number of pages: 45 Posted: 24 Nov 2007 Last Revised: 18 Jun 2013
Joseph Lajos, Zsolt Katona, Amitava Chattopadhyay and Miklos Sarvary
affiliation not provided to SSRN, University of California, Berkeley - Haas School of Business, INSEAD - Marketing and INSEAD - Marketing
Downloads 135 (199,732)

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Consumer Psychology, Information Processing, Categorization, New Products, Hybrid Products, Experimental Design and Analysis, Network Analysis

8.

Cultural Evolution in a Population of Heterogeneous Agents

Economics and Heterogeneous Interacting Agents, eds. A. Namatame, T. Kaizouji, Y. Aruka, Lecture Notes in Economics and Mathematical Systems, Springer, 2005 Forthcoming
Number of pages: 13 Posted: 20 Jan 2005
Gabor Fath and Miklos Sarvary
Hungarian Academy of Sciences (HAS) and INSEAD - Marketing
Downloads 57 (343,812)

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cultural evolution, bounded rationality, dimension reduction