Author Page for Miklos Sarvary

1.

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

Review of Marketing Science WP No. 315

Number of pages: 32 Posted: 07 May 2002

Elie Ofek and Miklos Sarvary

Harvard Business School - Marketing Unit and INSEAD - Marketing

Downloads 2,033 (7,540)

Citation 8

Abstract:

2.

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014

Number of pages: 49 Posted: 28 Mar 2012 Last Revised: 02 Nov 2014

Yakov Bart, Andrew T. Stephen and Miklos Sarvary

Northeastern University - D'Amore-McKim School of Business, University of Oxford - Said Business School and INSEAD - Marketing

Downloads 1,495 (12,455)

Citation 8

Abstract:

3.

Products vs. Advertising: Media Competition and the Relative Source of Firm Profits

HBS Marketing Research Paper No. 03-03

Number of pages: 38 Posted: 16 Mar 2003

David Godes, Elie Ofek and Miklos Sarvary

University of Maryland, Harvard Business School - Marketing Unit and INSEAD - Marketing

Downloads 1,269 (16,083)

Citation 2

Abstract:

4.

A Model of B2b Exchanges

Review of Marketing Science WP No. 2001630

Number of pages: 46 Posted: 07 May 2002

Gabor Fath and Miklos Sarvary

Hungarian Academy of Sciences (HAS) and INSEAD - Marketing

Downloads 309 (103,039)

Citation 4

Abstract:

5.

Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

ERIM Report Series Reference No. ERS-2003-046-MKT

Number of pages: 53 Posted: 26 Aug 2006

Barbara Deleersnyder, M. G. Dekimpe, Miklos Sarvary and Philip M. Parker

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, INSEAD - Marketing and INSEAD

Downloads 260 (123,853)

Abstract:

6.

A Competitive Analysis of Web 2.0 Communities: Differentiation with User-Generated Content

Number of pages: 45 Posted: 06 Jun 2011

Kaifu Zhang and Miklos Sarvary

INSEAD and INSEAD - Marketing

Downloads 162 (192,747)

Citation 4

Abstract:

7.

CAM: A Spreading Activation Network Model of Subcategory Construction when Categorization Uncertainty is High

INSEAD Business School Research Paper No. 2008/56/MKT/ISSRC

Number of pages: 45 Posted: 24 Nov 2007 Last Revised: 18 Jun 2013

Joseph Lajos, Zsolt Katona, Amitava Chattopadhyay and Miklos Sarvary

affiliation not provided to SSRN, University of California, Berkeley - Haas School of Business, INSEAD - Marketing and INSEAD - Marketing

Downloads 137 (221,454)

Abstract:

8.

Cultural Evolution in a Population of Heterogeneous Agents

Economics and Heterogeneous Interacting Agents, eds. A. Namatame, T. Kaizouji, Y. Aruka, Lecture Notes in Economics and Mathematical Systems, Springer, 2005 Forthcoming

Number of pages: 13 Posted: 20 Jan 2005

Gabor Fath and Miklos Sarvary

Hungarian Academy of Sciences (HAS) and INSEAD - Marketing

Downloads 57 (384,193)

Miklos Sarvary

INSEAD - Marketing

Associate Professor of Marketing

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Scholarly Papers (8)

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

Abstract:

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Abstract:

Products vs. Advertising: Media Competition and the Relative Source of Firm Profits

Abstract:

A Model of B2b Exchanges

Abstract:

Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

Abstract:

A Competitive Analysis of Web 2.0 Communities: Differentiation with User-Generated Content

Abstract:

CAM: A Spreading Activation Network Model of Subcategory Construction when Categorization Uncertainty is High

Abstract:

Cultural Evolution in a Population of Heterogeneous Agents

Abstract: