Miklos Sarvary

INSEAD - Marketing

Associate Professor of Marketing

Boulevard de Constance

Fontainebleau, 77305

France

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 10,286

SSRN RANKINGS

Top 10,286

in Total Papers Downloads

5,851

SSRN CITATIONS
Rank 21,622

SSRN RANKINGS

Top 21,622

in Total Papers Citations

33

CROSSREF CITATIONS

14

Scholarly Papers (8)

1.

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

Review of Marketing Science WP No. 315
Number of pages: 32 Posted: 07 May 2002
Elie Ofek and Miklos Sarvary
Harvard Business School - Marketing Unit and INSEAD - Marketing
Downloads 2,062 (9,214)
Citation 10

Abstract:

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2.

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014
Number of pages: 49 Posted: 28 Mar 2012 Last Revised: 02 Nov 2014
Yakov Bart, Andrew T. Stephen and Miklos Sarvary
Northeastern University - D'Amore-McKim School of Business, University of Oxford - Said Business School and INSEAD - Marketing
Downloads 1,558 (14,456)
Citation 10

Abstract:

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mobile advertising, marketing, advertising, mobile, mobile display advertising, elm, persuasion, consumer behavior

3.

Products vs. Advertising: Media Competition and the Relative Source of Firm Profits

Number of pages: 38 Posted: 16 Mar 2003
David Godes, Elie Ofek and Miklos Sarvary
University of Maryland, Harvard Business School - Marketing Unit and INSEAD - Marketing
Downloads 1,277 (19,619)
Citation 2

Abstract:

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Media, circulation industries, business model selection, competitive strategy, game theory

4.

A Model of B2b Exchanges

Review of Marketing Science WP No. 2001630
Number of pages: 46 Posted: 07 May 2002
Gabor Fath and Miklos Sarvary
Hungarian Academy of Sciences (HAS) and INSEAD - Marketing
Downloads 317 (119,685)
Citation 4

Abstract:

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5.

Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

ERIM Report Series Reference No. ERS-2003-046-MKT
Number of pages: 53 Posted: 26 Aug 2006
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, INSEAD - Marketing and INSEAD
Downloads 263 (145,509)

Abstract:

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business cycles, sales evolution, consumer durables, time-series econometrics

6.

A Competitive Analysis of Web 2.0 Communities: Differentiation with User-Generated Content

Number of pages: 45 Posted: 06 Jun 2011
Kaifu Zhang and Miklos Sarvary
INSEAD and INSEAD - Marketing
Downloads 174 (213,889)
Citation 11

Abstract:

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Social Media, User-Generated Content, Product Differentiation, Local Network Externalities

7.

CAM: A Spreading Activation Network Model of Subcategory Construction when Categorization Uncertainty is High

INSEAD Business School Research Paper No. 2008/56/MKT/ISSRC
Number of pages: 45 Posted: 24 Nov 2007 Last Revised: 18 Jun 2013
affiliation not provided to SSRN, University of California, Berkeley - Haas School of Business, INSEAD - Marketing and INSEAD - Marketing
Downloads 142 (253,361)

Abstract:

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Consumer Psychology, Information Processing, Categorization, New Products, Hybrid Products, Experimental Design and Analysis, Network Analysis

8.

Cultural Evolution in a Population of Heterogeneous Agents

Economics and Heterogeneous Interacting Agents, eds. A. Namatame, T. Kaizouji, Y. Aruka, Lecture Notes in Economics and Mathematical Systems, Springer, 2005 Forthcoming
Number of pages: 13 Posted: 20 Jan 2005
Gabor Fath and Miklos Sarvary
Hungarian Academy of Sciences (HAS) and INSEAD - Marketing
Downloads 58 (444,429)

Abstract:

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cultural evolution, bounded rationality, dimension reduction