James D. Hess

University of Houston

4800 Calhoun Road

Houston, TX 77204

United States

  • University of Houston

SCHOLARLY PAPERS

3

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19

Scholarly Papers (3)

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1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
Neeraj Arora, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh V. Joshi, V. Kumar, Nicholas H. Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri B. Syam, Jacquelyn Thomas and Z. John Zhang
University of Wisconsin-Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
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Citation 17

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one-to-one marketing, CRM, customization, choice

2.

On Testing Moderation Effects in Experiments Using Logistic Regression

Number of pages: 17 Posted: 13 Feb 2014 Last Revised: 23 May 2023
James D. Hess, Ye Hu and Ed Blair
University of Houston, University of Houston - Bauer College of Business and University of Houston - C.T. Bauer College of Business
Downloads 1,009 (48,553)
Citation 2

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logistic regression, nonlinear transformation, moderation, experiments

3.

Unidentifiable Relationships in Conceptual Marketing Models

Review of Marketing Science WP No. 316
Number of pages: 57 Posted: 07 May 2002
James D. Hess
University of Houston
Downloads 619 (93,032)

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