James D. Hess

University of Houston

Houston, TX 77204

United States

SCHOLARLY PAPERS

3

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CITATIONS
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8

Scholarly Papers (3)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 917 (23,994)
Citation 7

Abstract:

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one-to-one marketing, CRM, customization, choice

2.

Unidentifiable Relationships in Conceptual Marketing Models

Review of Marketing Science WP No. 316
Number of pages: 57 Posted: 07 May 2002
James D. Hess
University of Houston
Downloads 511 (52,788)
Citation 1

Abstract:

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3.

On Testing Moderation Effects in Experiments Using Logistic Regression

Number of pages: 18 Posted: 13 Feb 2014
James D. Hess, Ye Hu and Ed Blair
University of Houston, University of Houston - Bauer College of Business and University of Houston - C.T. Bauer College of Business
Downloads 79 (301,762)

Abstract:

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logistic regression, nonlinear transformation, moderation, experiments