Nanda S. Kumar

University of Texas at Dallas - Department of Marketing

Professor of Marketing

Dallas, TX

United States

http://www.utdallas.edu/~nkumar

SCHOLARLY PAPERS

6

DOWNLOADS
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Top 33,677

in Total Papers Downloads

1,314

CITATIONS

6

Scholarly Papers (6)

1.

Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass-Through

Review of Marketing Science WP No. 317
Number of pages: 41 Posted: 07 May 2002
Nanda S. Kumar, Surendra Rajiv and Abel P. Jeuland
University of Texas at Dallas - Department of Marketing, University of Chicago - Marketing Management and University of Chicago - Marketing Management
Downloads 817 (28,733)
Citation 2

Abstract:

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Trade Promotion; Price Uncertainty; Customer Search; Retail Pass-Through; Channel Coordination; Semi-Separating Sequential Equilibrium.

2.

A Three Dimensional Vertical Differentiation Model: Implications for Segmentation, Targeting and Positioning

Number of pages: 27 Posted: 06 Apr 2016 Last Revised: 27 Apr 2017
Mohammad Zia and Nanda S. Kumar
Chapman University and University of Texas at Dallas - Department of Marketing
Downloads 275 (110,093)

Abstract:

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Game Theory, Competitive Strategy, Vertical Differentiation, Quality

3.

Price-Matching Guarantees with Endogenous Consumer Search

Forthcoming in Management Science
Number of pages: 55 Posted: 25 Jun 2010 Last Revised: 20 Mar 2016
Juncai Jiang, Nanda S. Kumar and Brian T. Ratchford
Virginia Tech, University of Texas at Dallas - Department of Marketing and University of Texas at Dallas
Downloads 159 (185,192)
Citation 3

Abstract:

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price-matching guarantee, sequential search, reservation price rule, posterior matching, mixed strategy

4.

Unintended Consequences of Promotions: Should Managers Worry About Consumer Stockpiling?

Indian School of Business Research Paper Series
Number of pages: 34 Posted: 05 Apr 2015 Last Revised: 19 May 2015
Manish Gangwar, Nanda S. Kumar and Ram C. Rao
Indian School of Business (ISB), Hyderabad, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management
Downloads 63 (346,331)

Abstract:

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Game Theory, Consumer Stockpiling, Promotional Strategies, Loyal Consumers, Interior Mass Point, Pricing Distribution, Pricing

5.

Consumer Stockpiling and Competitive Promotional Strategies

Marketing Science, Vol. 33, No. 1, 2014; pp. 94-113; DOI: 10.1287/mksc.2013.0814
Posted: 28 Feb 2014
Manish Gangwar, Nanda S. Kumar and Ram C. Rao
Indian School of Business (ISB), Hyderabad, University of Texas at Dallas - Department of Marketing and The University of Texas at Dallas, Naveen Jindal School of Management

Abstract:

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promotional strategies, consumer stockpiling, endogenous stockpiling threshold, interior modes, multiple modes, hole in distribution, negative serial correlation

6.

Pricing Strategies When and Why to Offer Shallow or Deep Discounts?

Posted: 22 May 2010 Last Revised: 01 Mar 2014
Manish Gangwar and Nanda S. Kumar
Indian School of Business (ISB), Hyderabad and University of Texas at Dallas - Department of Marketing

Abstract:

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Promotional Strategies, Stockpiling, Endogenous Stockpiling Threshold, Markov Perfect Equilibrium, Game-Theory