Raj Sethuraman

Southern Methodist University (SMU) - Marketing Department

United States

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 15,211

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Top 15,211

in Total Papers Downloads

3,469

SSRN CITATIONS

3

CROSSREF CITATIONS

6

Scholarly Papers (3)

1.

What Makes Consumers Pay More for National Brands than for Store Brands - Image or Quality?

Review of Marketing Science WP No. 318
Number of pages: 40 Posted: 07 May 2002
Raj Sethuraman
Southern Methodist University (SMU) - Marketing Department
Downloads 3,289 (3,518)
Citation 11

Abstract:

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2.

New and Enduring Empirical Generalizations on Advertising Elasticity: A Meta-Analysis of 872 Estimates

Marshall School of Business Working Paper No. MKT 3-11
Number of pages: 48 Posted: 20 Jun 2011 Last Revised: 06 Nov 2014
Raj Sethuraman, Gerard J. Tellis and Richard Briesch
Southern Methodist University (SMU) - Marketing Department, University of Southern California - Marshall School of Business, Department of Marketing and Independent
Downloads 131 (237,641)

Abstract:

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Advertising, Meta-Analysis, Empirical Generalization, Promotion, Marketing Mix

3.

Testing the Traditional View of National Brands and Store Brands: A Comparison of Response Elasticities and Intangible Brand Effects

Indian School of Business Research Paper Series
Number of pages: 51 Posted: 10 Feb 2015
Sudhir Voleti and Raj Sethuraman
Indian School of Business (ISB), Hyderabad and Southern Methodist University (SMU) - Marketing Department
Downloads 49 (425,253)

Abstract:

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Private labels, Store brands, Brand competition, Market response