Dominique M Hanssens

University of California, Los Angeles (UCLA) - Anderson School of Management

Bud Knapp Professor of Marketing

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

http://www.anderson.ucla.edu/faculty/dominique.hanssens/

  • University of California, Los Angeles (UCLA) - Anderson School of Management

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    • Tel: 310-825-4497
    • Fax: 310-206-7422
SCHOLARLY PAPERS

12

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27

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90

Scholarly Papers (12)

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1.

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

Boston U. School of Management Research Paper No. 2009-6
Number of pages: 45 Posted: 25 May 2008 Last Revised: 27 Mar 2012
Shuba Srinivasan and Dominique M Hanssens
Boston University - Questrom School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,283 (10,988)
Citation 12

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Marketing investments, investor response, firm valuation

2.

Persistence Modeling for Assessing Marketing Strategy Performance

Number of pages: 31 Posted: 09 Mar 2004
M. G. Dekimpe and Dominique M Hanssens
Catholic University of Leuven (KUL) - Department of Applied Economics and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,484 (21,562)

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long-run effectiveness, time-series analysis, marketing strategy

3.

Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion

Number of pages: 55 Posted: 20 Feb 2003
Jan‐Benedict EM Steenkamp, Vincent R. Nijs, Dominique M Hanssens and M. G. Dekimpe
University of North Carolina (UNC) at Chapel Hill - Marketing Area, Northwestern University - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 1,083 (34,186)
Citation 5

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competitive reactions, price promotions, advertising, impulse response functions

4.

Do Promotions Benefit Manufacturers, Retailers or Both?

Number of pages: 49 Posted: 20 Feb 2003
Shuba Srinivasan, Koen H. Pauwels, Dominique M Hanssens and M. G. Dekimpe
Boston University - Questrom School of Business, Ozyegin University, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 982 (39,266)
Citation 4

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long-term profitability, sales promotions, category management, empirical generalizations, vector-autoregressive models

5.

The Long-Term Impact of New-Product Introductions and Promotions on Financial Performance and Firm Value

Number of pages: 48 Posted: 05 Mar 2003
Koen H. Pauwels, Jorge M. Silva-Risso, Shuba Srinivasan and Dominique M Hanssens
Ozyegin University, University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management, Boston University - Questrom School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 880 (45,722)
Citation 4

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6.

Hysteresis in Market Response: When is Marketing Spending an Investment?

Review of Marketing Science WP No. 419
Number of pages: 49 Posted: 07 May 2002
Dominique M Hanssens and Ming Ouyang
University of California, Los Angeles (UCLA) - Anderson School of Management and University of New Brunswick - Fredericton - Faculty of Business
Downloads 750 (56,841)
Citation 5

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marketing mix, long-term marketing effects, marketing resource allocation, econometric models, time-series analysis

7.

Product Innovations, Advertising and Stock Returns

Journal of Marketing, January 2009
Number of pages: 47 Posted: 25 May 2008
Shuba Srinivasan, Koen H. Pauwels, Jorge M. Silva-Risso and Dominique M Hanssens
Boston University - Questrom School of Business, Ozyegin University, University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 701 (62,221)
Citation 4

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Marketing investments, innovations, advertising, stock returns, stock-return response modeling

8.

The Impact of Acquisition Channels on Customer Equity

IESE Working Paper No. D/516
Number of pages: 29 Posted: 09 Jan 2004
Julian Villanueva, Shijin Yoo and Dominique M Hanssens
Assistant Professor of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 560 (82,646)
Citation 1

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Customer equity, customer acquisition, VAR, long-run modeling

9.

Measuring Short- and Long-Run Promotional Effectiveness on Scanner Data Using Persistence Modeling

Number of pages: 20 Posted: 09 Mar 2004
M. G. Dekimpe, Dominique M Hanssens, Vincent R. Nijs and Jan‐Benedict EM Steenkamp
Catholic University of Leuven (KUL) - Department of Applied Economics, University of California, Los Angeles (UCLA) - Anderson School of Management, Northwestern University - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 292 (173,962)

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promotional effectiveness, scanner data, time-series analysis, persistence

10.

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science

Marketing Science, Vol. 33, No. 1, 2014; pp. 1-5; DOI: 10.1287/mksc.2013.0830, Columbia Business School Research Paper No. 14-19
Posted: 28 Feb 2014
Sunil Gupta, Dominique M Hanssens, John R. Hauser, Donald R. Lehmann and Bernd H. Schmitt
Harvard University - Business School (HBS), University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, Columbia University - Columbia Business School, Marketing and Columbia Business School - International Business

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theory and practice, store brands, banner ads, market growth, retail price, social networks

11.

Editorial — Marketing Science: A Strategic Review

Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763
Posted: 12 Nov 2013
Pradeep K. Chintagunta, Dominique M Hanssens, John R. Hauser, Jagmohan S. Raju, Kannan Srinivasan and Richard Staelin
University of Chicago, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, University of Pennsylvania - Marketing Department, Carnegie Mellon University and Duke University - Fuqua School of Business

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12.

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

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Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science, Vol. 31, No. 1, pp. 4-23, 2012
Posted: 02 Oct 2012
Dominique M Hanssens, Debu Purohit, Richard Staelin, Paulo Albuquerque and Bart J. Bronnenberg
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business, INSEAD and Tilburg University, CentER

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choice modeling, spatial modeling, structural models

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science, Vol. 31, No. 1, pp. 24-35, 2012, DOI: 10.1287/mksc.1110.0694
Posted: 23 Oct 2012
Dominique M Hanssens, Debu Purohit, Richard Staelin, Paulo Albuquerque and Bart J. Bronnenberg
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business, INSEAD and Tilburg University, CentER

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choice modeling, spatial modeling, structural models