Terry Elrod

affiliation not provided to SSRN

SCHOLARLY PAPERS

3

DOWNLOADS

224

CITATIONS
Rank 34,768

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Top 34,768

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15

Scholarly Papers (3)

1.

An Extended Random Coefficients Model, with Application to Metric Conjoint Analysis

Review of Marketing Science WP No. 2001422
Number of pages: 58 Posted: 07 May 2002
Terry Elrod and Gerald Häubl
affiliation not provided to SSRN and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 179 (166,917)

Abstract:

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2.

Inferring Market Structure from Customer Response to Competing and Complementary Products

Marketing Letters 13:3, 221–232, 2002
Number of pages: 12 Posted: 14 Feb 2014
affiliation not provided to SSRN, University of Iowa - Henry B. Tippie College of Business, San Francisco State University, University of Delaware - Alfred Lerner College of Business and Economics, Loma Buena Associates, University of North Carolina Kenan-Flagler Business School, Rutgers, The State University of New Jersey (Deceased), Sawtooth Software, Rice University, University of Michigan, Stephen M. Ross School of Business, Vienna University of Economics and Business, Cornell University - Samuel Curtis Johnson Graduate School of Management and Texas A&M University - Mays Business School
Downloads 28 (474,379)

Abstract:

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market structure analysis, competition, complementary products, product class definition

3.

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling

Marketing Letters 10:3 (1999): 219-232
Number of pages: 15 Posted: 15 Feb 2014
University of Maryland - Robert H. Smith School of Business, Marketing Department, Rice University, University of Wisconsin - Madison - Department of Marketing, ESSEC Business School, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, affiliation not provided to SSRN, Sawtooth Software, University of Michigan, Stephen M. Ross School of Business, Dartmouth College - Tuck School of Business and Aalborg University - Faculty of Social Sciences
Downloads 17 (536,240)

Abstract:

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Mixing Distributions, Multinomial Logit, Multinomial Probit, Markov-Chain Monte Carlo, Simulated Likelihood