Ajay Kalra

Carnegie Mellon University

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

4

DOWNLOADS
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Top 44,145

in Total Papers Downloads

916

SSRN RANKINGS

Top 45,024

in Total Papers Citations

3

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Scholarly Papers (4)

1.

Consumer Value-Maximizing Sweepstakes & Contests: A Theoretical and Experimental Investigation

Review of Marketing Science WP No. 20021137
Number of pages: 36 Posted: 07 May 2002
Ajay Kalra and Mengze Shi
Carnegie Mellon University and University of Toronto - Rotman School of Management
Downloads 468 (59,017)

Abstract:

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Sales promotion, prospect theory, customer loyalty

2.

When Old is Gold: The Role of Business Longevity Under Risky Situations

Review of Marketing Science WP No. 2001423
Number of pages: 39 Posted: 07 May 2002
Duke University - Fuqua School of Business, Carnegie Mellon University and University of Texas at Dallas - Department of Marketing
Downloads 201 (148,382)

Abstract:

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3.

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Rotman School of Management Working Paper No. 3093999, University of Alberta School of Business Research Paper No. 2017-712, Mays Business School Research Paper No. 3093999
Number of pages: 66 Posted: 03 Jan 2018 Last Revised: 11 Apr 2018
National University of Singapore (NUS), University of Pittsburgh - Katz Graduate School of Business, University of Alberta - Department of Marketing, Business Economics & Law, IÉSEG School of Management, Rice University - Jesse H. Jones Graduate School of Business, University of Notre Dame, University of Groningen, University of Pennsylvania - Marketing Department, Carnegie Mellon University, Columbia Business School - Marketing, University of Texas at Austin - Department of Marketing, University of Toronto - Joseph L. Rotman School of Management and Texas A&M University - Mays Business School
Downloads 192 (154,856)

Abstract:

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Shopper Journey, Retailing

4.

Managing Project Selection Through Contract Design

Rotman School of Management Working Paper No. 3077351
Number of pages: 50 Posted: 29 Nov 2017
Ying Bao, Mengze Shi and Ajay Kalra
University of Toronto - Rotman School of Management, University of Toronto - Rotman School of Management and Carnegie Mellon University
Downloads 55 (365,312)

Abstract:

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New Product Development, Incentive Mechanisms, Moral Hazard, Managerial Manipulation