Ajay Kalra

Carnegie Mellon University

Pittsburgh, PA 15213-3890

United States

  • Carnegie Mellon University

SCHOLARLY PAPERS

4

DOWNLOADS

1,996

TOTAL CITATIONS

5

Scholarly Papers (4)

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1.

Consumer Value-Maximizing Sweepstakes & Contests: A Theoretical and Experimental Investigation

Review of Marketing Science WP No. 20021137
Number of pages: 36 Posted: 07 May 2002
Ajay Kalra and Mengze Shi
Carnegie Mellon University and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 740 (72,930)
Citation 2

Abstract:

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Sales promotion, prospect theory, customer loyalty

2.

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Rotman School of Management Working Paper No. 3093999, University of Alberta School of Business Research Paper No. 2017-712, Mays Business School Research Paper No. 3093999
Number of pages: 66 Posted: 03 Jan 2018 Last Revised: 11 Apr 2018
Leonard Lee, Jeffrey Inman, Jennifer Argo, Tim M. Boettger, Utpal M. Dholakia, Timothy Gilbride, Koert van Ittersum, Barbara E. Kahn, Barbara E. Kahn, Ajay Kalra, Donald R. Lehmann, Leigh McAlister, Claire I. Tsai and Venkatesh Shankar
National University of Singapore (NUS), University of Pittsburgh - Katz Graduate School of Business, University of Alberta - Department of Marketing, Business Economics & Law, IÉSEG School of Management, Rice University - Jesse H. Jones Graduate School of Business, University of Notre Dame, University of Groningen, University of Pennsylvania - Marketing DepartmentUniversity of Miami, Carnegie Mellon University, Columbia University - Columbia Business School, Marketing, University of Texas at Austin - Department of Marketing, University of Toronto - Joseph L. Rotman School of Management and Texas A&M University - Mays Business School
Downloads 726 (74,770)
Citation 1

Abstract:

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Shopper Journey, Retailing

3.

When Old is Gold: The Role of Business Longevity Under Risky Situations

Review of Marketing Science WP No. 2001423
Number of pages: 39 Posted: 07 May 2002
Preyas S. Desai, Ajay Kalra and B. P. S. Murthi
Duke University - Fuqua School of Business, Carnegie Mellon University and University of Texas at Dallas - Department of Marketing
Downloads 371 (169,159)
Citation 2

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4.

Managing Project Selection Through Contract Design

Rotman School of Management Working Paper No. 3077351
Number of pages: 50 Posted: 29 Nov 2017
Ying Bao, Mengze Shi and Ajay Kalra
University of Illinois at Urbana-Champaign - Department of Business Administration, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Carnegie Mellon University
Downloads 159 (389,660)

Abstract:

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New Product Development, Incentive Mechanisms, Moral Hazard, Managerial Manipulation