Nitin Mehta

University of Toronto - Rotman School of Management

105 St. George Street

Toronto, Ontario M5S 3E6 M5S1S4

Canada

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Active Versus Passive Loyalty: A Structural Model of Consideration Set Formation

Review of Marketing Science WP No. 2001628
Number of pages: 44 Posted: 07 May 2002
University of Toronto - Rotman School of Management, University of Chicago - Marketing Management and Carnegie Mellon University
Downloads 861 (26,645)

Abstract:

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Consumer Inertia, Consideration Set, Brand Loyalty, Consumer Learning, Bayesian Updating, Structural Model

2.

Assessing Consumer Demand with Noisy Neural Measurements

Rotman School of Management Working Paper No. 3178148
Number of pages: 42 Posted: 24 May 2018 Last Revised: 14 Feb 2019
Ryan Webb, Nitin Mehta and Ifat Levy
University of Toronto, University of Toronto - Rotman School of Management and Yale University - School of Medicine
Downloads 59 (357,446)

Abstract:

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