Seethu Seetharaman

Washington University in St. Louis - John M. Olin Business School

One Brookings Drive

Campus Box 1133

St. Louis, MO 63130-4899

United States

  • Washington University in St. Louis - John M. Olin Business School

SCHOLARLY PAPERS

10

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2,747

TOTAL CITATIONS
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Top 20,860

in Total Papers Citations

51

Scholarly Papers (10)

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1.

How Much is Your Customer Worth? A Gamma-Poisson Model to Assess Customer Profitability

Number of pages: 42 Posted: 23 May 2006
Seethu Seetharaman and Qin Zhang
Washington University in St. Louis - John M. Olin Business School and University of Iowa - Department of Marketing
Downloads 783 (67,675)

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Data-based Marketing, Database Marketing, Customer Retention, Customer Profitability, Customer Relationship Management (CRM), Gamma-Poisson, Beta-Binomial, NBD, Customer Acquisition

2.

Pricing Behavior in Markets with State-Dependence in Demand

Number of pages: 48 Posted: 29 Sep 2003
Hai Che, Seethu Seetharaman and K. Sudhir
University of California, Berkeley - Marketing Group, Washington University in St. Louis - John M. Olin Business School and Yale School of Management
Downloads 614 (92,491)
Citation 6

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3.

Empirical Analysis of Competitive Pricing Strategies with Complementary Product Lines

Number of pages: 40 Posted: 08 May 2006
Yu Ma, Seethu Seetharaman and Chakravarthi Narasimhan
Independent, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 426 (144,610)
Citation 32

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Multi-Category Choice, Complementarity, Umbrella Brands, Product Line Pricing, Category Management, Vertical Nash, Bertrand Super-Traps.

4.

Dynamic Pricing in a Distribution Channel in the Presence of Switching Costs

Forthcoming, Management Science
Number of pages: 47 Posted: 30 Aug 2014 Last Revised: 17 Feb 2017
Koray Cosguner, Tat Y. Chan and Seethu Seetharaman
Indiana University - Kelley School of Business - Department of Marketing, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 190 (332,999)
Citation 3

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dynamic pricing; switching costs; distribution channel; structural econometric models

5.

Tackling the US Opioid Crisis: Data-Driven Detection of Suspicious Retail Buyers

Number of pages: 51 Posted: 22 Jun 2023 Last Revised: 30 Jul 2024
Annie Shi, Seethu Seetharaman, Sardella Antonio, Michael Wall and Chenthuran Abeyakaran
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Sr. Data Scientist
Downloads 177 (355,019)

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Opioid Crisis, ARCOS Data, Anomaly Detection, Machine Learning, Retail Buyer Behavior

6.

A Flexible Class of Purchase Incidence Models

Review of Marketing Science Working Paper No. 20021136
Number of pages: 26 Posted: 07 May 2002
Trichy Krishnan and Seethu Seetharaman
Rajagiri Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 166 (375,436)
Citation 3

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Decision intervals, Purchase incidence models, Choice models, Logit, Hazard

7.

A Structural Econometric Model of Dynamic Manufacturer Pricing: A Case Study of the Cola Market

Number of pages: 58 Posted: 01 Sep 2014
Koray Cosguner, Tat Y. Chan and Seethu Seetharaman
Indiana University - Kelley School of Business - Department of Marketing, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 159 (389,564)
Citation 3

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Dynamic Pricing, Cola Market, Inertia

8.

The Indirect Impact of Price Deals on Households - Purchase Decisions Through the Formation of Expected Future Prices

Journal of Retailing, 88(1), March 2012, 88-101
Number of pages: 41 Posted: 30 Sep 2011 Last Revised: 02 Nov 2012
Qin Zhang, Seethu Seetharaman and Chakravarthi Narasimhan
University of Iowa - Department of Marketing, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 143 (425,088)
Citation 1

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Consumer Learning, Price Deals, Direct and Indirect Deal Effects, Discrete Quantity Model, Self-Selectivity Correction

9.

Behavioral Price Discrimination in the Presence of Switching Costs

Forthcoming at Marketing Science
Number of pages: 25 Posted: 21 Feb 2017
Koray Cosguner, Tat Y. Chan and Seethu Seetharaman
Indiana University - Kelley School of Business - Department of Marketing, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 89 (600,825)
Citation 3

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Behavioral Price Discrimination, Dynamic Pricing, Targeted Coupons, Switching Costs, Inertia

10.

Polygamous Store Loyalties: An Empirical Investigation -- Store Loyalty a Category Specific Trait

Posted: 12 May 2010 Last Revised: 17 Feb 2025
Qin Zhang, Manish Gangwar and Seethu Seetharaman
University of Iowa - Department of Marketing, Indian School of Business (ISB), Hyderabad and Washington University in St. Louis - John M. Olin Business School

Abstract:

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Store Loyalty, Store-Category Loyalty, Multinomial Logit, Hierarchical Bayes