Seethu Seetharaman

Washington University in St. Louis - John M. Olin Business School

One Brookings Drive

Campus Box 1133

St. Louis, MO 63130-4899

United States

SCHOLARLY PAPERS

9

DOWNLOADS
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2,133

SSRN CITATIONS
Rank 43,127

SSRN RANKINGS

Top 43,127

in Total Papers Citations

9

CROSSREF CITATIONS

3

Scholarly Papers (9)

1.

How Much is Your Customer Worth? A Gamma-Poisson Model to Assess Customer Profitability

Number of pages: 42 Posted: 23 May 2006
Seethu Seetharaman and Qin Zhang
Washington University in St. Louis - John M. Olin Business School and University of Iowa - Department of Marketing
Downloads 733 (34,214)

Abstract:

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Data-based Marketing, Database Marketing, Customer Retention, Customer Profitability, Customer Relationship Management (CRM), Gamma-Poisson, Beta-Binomial, NBD, Customer Acquisition

2.

Pricing Behavior in Markets with State-Dependence in Demand

Number of pages: 48 Posted: 29 Sep 2003
Hai Che, Seethu Seetharaman and K. Sudhir
University of California, Berkeley - Marketing Group, Washington University in St. Louis - John M. Olin Business School and Yale School of Management
Downloads 557 (49,284)
Citation 6

Abstract:

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3.

Empirical Analysis of Competitive Pricing Strategies with Complementary Product Lines

Number of pages: 40 Posted: 08 May 2006
Yu Ma, Seethu Seetharaman and Chakravarthi Narasimhan
Independent, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 346 (87,732)
Citation 9

Abstract:

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Multi-Category Choice, Complementarity, Umbrella Brands, Product Line Pricing, Category Management, Vertical Nash, Bertrand Super-Traps.

4.

Dynamic Pricing in a Distribution Channel in the Presence of Switching Costs

Forthcoming, Management Science
Number of pages: 47 Posted: 30 Aug 2014 Last Revised: 17 Feb 2017
Koray Cosguner, Tat Y. Chan and Seethu Seetharaman
Indiana University - Kelley School of Business - Department of Marketing, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 137 (214,331)
Citation 1

Abstract:

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dynamic pricing; switching costs; distribution channel; structural econometric models

5.

A Flexible Class of Purchase Incidence Models

Review of Marketing Science Working Paper No. 20021136
Number of pages: 26 Posted: 07 May 2002
Trichy V. Krishnan and Seethu Seetharaman
Rice University - Jesse H. Jones Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 137 (214,331)
Citation 3

Abstract:

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Decision intervals, Purchase incidence models, Choice models, Logit, Hazard

6.

The Indirect Impact of Price Deals on Households - Purchase Decisions Through the Formation of Expected Future Prices

Journal of Retailing, 88(1), March 2012, 88-101
Number of pages: 41 Posted: 30 Sep 2011 Last Revised: 02 Nov 2012
Qin Zhang, Seethu Seetharaman and Chakravarthi Narasimhan
University of Iowa - Department of Marketing, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 107 (257,611)

Abstract:

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Consumer Learning, Price Deals, Direct and Indirect Deal Effects, Discrete Quantity Model, Self-Selectivity Correction

7.

A Structural Econometric Model of Dynamic Manufacturer Pricing: A Case Study of the Cola Market

Number of pages: 58 Posted: 01 Sep 2014
Koray Cosguner, Tat Y. Chan and Seethu Seetharaman
Indiana University - Kelley School of Business - Department of Marketing, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 76 (320,170)
Citation 1

Abstract:

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Dynamic Pricing, Cola Market, Inertia

8.

Behavioral Price Discrimination in the Presence of Switching Costs

Forthcoming at Marketing Science
Number of pages: 25 Posted: 21 Feb 2017
Koray Cosguner, Tat Y. Chan and Seethu Seetharaman
Indiana University - Kelley School of Business - Department of Marketing, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 40 (432,201)
Citation 1

Abstract:

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Behavioral Price Discrimination, Dynamic Pricing, Targeted Coupons, Switching Costs, Inertia

9.

Store Loyalty a Category Specific Trait

Posted: 12 May 2010 Last Revised: 16 Jun 2018
Qin Zhang, Manish Gangwar and Seethu Seetharaman
University of Iowa - Department of Marketing, Indian School of Business (ISB), Hyderabad and Washington University in St. Louis - John M. Olin Business School

Abstract:

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Store Loyalty, Store-Category Loyalty, Multinomial Logit, Hierarchical Bayes