Donna L. Hoffman

George Washington University School of Business

Louis Rosenfeld Distinguished Scholar and Professor of Marketing

2201

G St NW

Washington, DC 20052

United States

http://postsocial.gwu.edu

SCHOLARLY PAPERS

18

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Ideas:
“  I'm currently working on consumer experience in the IoT using a variety of conceptual and empirical approaches. Particular interests include predictive analysis of text-based IoT interactions with word embedding techniques and visualization of IoT interactions more generally (e.g. sensor data) with techniques like topological data analysis.  ”

Scholarly Papers (18)

1.

Why Do People Use Social Media? Empirical Findings and a New Theoretical Framework for Social Media Goal Pursuit

Number of pages: 33 Posted: 23 Jan 2012
Donna L. Hoffman and Thomas Novak
George Washington University School of Business and George Washington University School of Business
Downloads 5,096 (1,405)

Abstract:

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social media, online interaction, interaction focus, interaction direction, self-determination theory, well-being

2.

Emergent Experience and the Connected Consumer in the Smart Home Assemblage and the Internet of Things

Number of pages: 152 Posted: 22 Aug 2015
Donna L. Hoffman and Thomas Novak
George Washington University School of Business and George Washington University School of Business
Downloads 1,166 (16,838)

Abstract:

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anthropomorphism, assemblage theory, brand relationships, computer-mediated interaction, consumer experience, digital marketing, emergence, intelligent devices, interactivity, Internet of Things, self expansion, self extension, smart home, user experience, UX

3.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 927 (23,624)

Abstract:

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

4.

Online Experience in Social Media: Two Paths to Feeling Close and Connected

Number of pages: 58 Posted: 23 Jan 2012 Last Revised: 19 Jun 2014
Donna L. Hoffman and Thomas Novak
George Washington University School of Business and George Washington University School of Business
Downloads 510 (52,975)

Abstract:

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social media, consumer behavior, self-determination theory, motivational orientation, positive outcomes

5.

The 'Right' Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts

Journal of Marketing Research, Forthcoming, Tuck School of Business Working Paper No. 2010-81
Number of pages: 53 Posted: 07 May 2010 Last Revised: 02 Jun 2010
Donna L. Hoffman, Praveen K. Kopalle and Thomas Novak
George Washington University School of Business, Dartmouth College - Tuck School of Business and George Washington University School of Business
Downloads 510 (52,975)

Abstract:

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Concept Development, New Products, Information Processing, Personality Traits, Lead Users, Dispositional Innovativeness

6.

Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

Number of pages: 77 Posted: 21 Sep 2016 Last Revised: 24 Sep 2016
Donna L. Hoffman and Thomas Novak
George Washington University School of Business and George Washington University School of Business
Downloads 463 (59,823)

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agentic orientation, anthropomorphism, assemblage theory, communal orientation, consumer-object relationships,consumer experience,emergence,intelligent devices,interaction,Internet of Things,object experience,OOO,self-expansion,self-extension,smart home

7.

Relationship Journeys in the Internet of Things: A New Framework for Understanding Interactions Between Consumers and Smart Objects

Number of pages: 56 Posted: 25 Oct 2017 Last Revised: 12 Feb 2018
Thomas Novak and Donna L. Hoffman
George Washington University School of Business and George Washington University School of Business
Downloads 314 (94,184)

Abstract:

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assemblage theory, consumer journeys, consumer experience, object experience, Internet of Things, intelligent devices

8.

Let's Get Closer: Feelings of Connectedness from Using Social Media with Implications for Brand Outcomes

Number of pages: 68 Posted: 06 Feb 2016
Donna L. Hoffman, Thomas Novak and Hyunjin Kang
George Washington University School of Business, George Washington University School of Business and George Washington University
Downloads 273 (109,589)

Abstract:

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social media, online consumer experience, connectedness, brand evaluations, regulatory focus theory

9.

How to Market the Smart Home: Focus on Emergent Experience, Not Use Cases

Number of pages: 20 Posted: 21 Sep 2016
Donna L. Hoffman and Thomas Novak
George Washington University School of Business and George Washington University School of Business
Downloads 272 (109,976)

Abstract:

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adoption, assemblage theory, customer experience, Internet of Things, smart home, use cases

10.

Flourishing Independents or Languishing Interdependents: Two Paths from Self-Construal to Identification with Social Media

Number of pages: 29 Posted: 25 Jan 2012 Last Revised: 21 Aug 2014
Donna L. Hoffman, Thomas Novak and Randy Stein
George Washington University School of Business, George Washington University School of Business and University of California, Riverside
Downloads 188 (157,869)

Abstract:

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collective self-esteem, social media, group identification, identity, self-construal self-concept

11.

Visualizing Emergent Identity of Assemblages in the Consumer Internet of Things: A Topological Data Analysis Approach

Number of pages: 12 Posted: 21 Sep 2016
Thomas Novak and Donna L. Hoffman
George Washington University School of Business and George Washington University School of Business
Downloads 164 (178,128)

Abstract:

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assemblage theory, IFTTT, Internet of Things, possibility space, topological data analysis

12.

The Social Life of Content: How Negative Motivations to Interact with Content-Focused Pursuits Can Lead to Positive Feelings in Social Media

Number of pages: 57 Posted: 24 Dec 2013
Donna L. Hoffman and Thomas Novak
George Washington University School of Business and George Washington University School of Business
Downloads 110 (243,884)

Abstract:

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self-determination theory, social media goals, user-generated content, relatedness, well-being

13.

No Strings Attached: When Giving It Away versus Making Them Pay Reduces Consumer Information Disclosure

Number of pages: 42 Posted: 24 Jan 2012 Last Revised: 24 Dec 2013
Tiffany Barnett White, Thomas Novak and Donna L. Hoffman
University of Illinois, Urbana-Champaign, George Washington University School of Business and George Washington University School of Business
Downloads 69 (325,973)

Abstract:

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online marketing incentives, egocentric bias, contingent exchange

14.

A Computational Social Science Framework for Learning and Visualizing the Latent Language of Structured IoT Interaction Data

Number of pages: 61 Posted: 07 Nov 2018
Thomas Novak and Donna L. Hoffman
George Washington University School of Business and George Washington University School of Business
Downloads 59 (353,214)

Abstract:

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Assemblage Theory, Discovery, Internet of Things, Topological Data Analysis, Word2vec, Exploration, Exploitation, TDA, t-SNE, Visualization

15.

Constructing MDS Joint Spaces from Binary Choice Data a Multidimensional Unfolding Threshold Model for Marketing Research

Journal of Marketing Research, Vol. 24, No. 1, pp. 40-54
Number of pages: 15 Posted: 26 May 2016
Wayne S. DeSarbo and Donna L. Hoffman
Pennsylvania State University and George Washington University School of Business
Downloads 21 (506,337)

Abstract:

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16.

Simple and Weighted Unfolding Threshold Models for the Spatial Representation of Binary Choice Data

Applied Psychological Measurement Vol. 10 No. 3, pp. 247-264, 1986
Number of pages: 19 Posted: 25 May 2016
Wayne S. DeSarbo and Donna L. Hoffman
Pennsylvania State University and George Washington University School of Business
Downloads 7 (588,857)

Abstract:

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17.

Can You Measure the ROI of Your Social Media Marketing?

Sloan Management Review, Vol. 52, No. 1, Fall 2010
Posted: 25 Jan 2012
Donna L. Hoffman and Marek Fodor
George Washington University School of Business and affiliation not provided to SSRN

Abstract:

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social media, marketing, web, internet, consumer behavior, ROI

18.

The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition

Posted: 08 Aug 2005 Last Revised: 06 Sep 2012
Thomas Novak and Donna L. Hoffman
George Washington University School of Business and George Washington University School of Business

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dual process theory, task performance, thinking style, information processing, experiential thinking, rational thinking, priming, online research