David W. Stewart

University of Southern California - Marshall School of Business

Deputy Dean Robert E. Brooker Professor of Marketing

701 Exposition Blvd

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 35,184

SSRN RANKINGS

Top 35,184

in Total Papers Downloads

1,229

SSRN RANKINGS

Top 39,969

in Total Papers Citations

4

!

Under construction: SSRN citations will be offline until July when we will launch a brand new and improved citations service, check here for more details.

For more information

Scholarly Papers (4)

1.

Consumer Behavior in a Multichannel, Multimedia Retailing Environment

Number of pages: 34 Posted: 13 Dec 2009
Rice University - Jesse H. Jones Graduate School of Business, University of Pennsylvania - Marketing Department, affiliation not provided to SSRN, University of Wisconsin-Madison, University of Southern California - Marshall School of Business and Marketing Science Institute
Downloads 587 (44,346)

Abstract:

Loading...

Multichannel, Multimedia, retailing, consumer behavior, memory, product assortment

2.

Measuring the Effects and Effectiveness of Interactive Advertising: A Research Agenda

Journal of Interactive Advertising, Vol 1 No 1 (Fall 2000), pp. 62‐78
Number of pages: 17 Posted: 19 Jan 2014
Paul A. Pavlou and David W. Stewart
Temple University - Department of Management Information Systems and University of Southern California - Marshall School of Business
Downloads 462 (60,047)

Abstract:

Loading...

Threats to Hope and Motivated Reasoning of Product Information

Number of pages: 28 Posted: 18 May 2006
Gustavo de Mello, Deborah J. MacInnis and David W. Stewart
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 127 (220,370)

Abstract:

Loading...

motivation, reasoning, hope, confidence

Threats to Hope and Motivated Reasoning of Product Information

Journal of Consumer Research, Forthcoming
Posted: 23 Aug 2006
Gustavo de Mello, Deborah J. MacInnis and David W. Stewart
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Abstract:

Loading...

motivation, reasoning, hope, confidence

4.

From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media

Journal of the Academy of Marketing Science (2002), 30 (4), 376-396, DOI: 10.1177t009207002236912
Number of pages: 21 Posted: 07 Mar 2016
Paul A. Pavlou and David W. Stewart
Temple University - Department of Management Information Systems and University of Southern California - Marshall School of Business
Downloads 53 (371,896)

Abstract:

Loading...