David W. Stewart

University of Southern California - Marshall School of Business

Deputy Dean Robert E. Brooker Professor of Marketing

701 Exposition Blvd

Los Angeles, CA California 90089

United States

  • University of Southern California - Marshall School of Business

    • Email
    • Tel: 213-740-5037
SCHOLARLY PAPERS

4

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Scholarly Papers (4)

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1.

Measuring the Effects and Effectiveness of Interactive Advertising: A Research Agenda

Journal of Interactive Advertising, Vol 1 No 1 (Fall 2000), pp. 62‐78
Number of pages: 17 Posted: 19 Jan 2014
Paul A. Pavlou and David W. Stewart
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business
Downloads 937 (43,586)
Citation 4

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2.

Consumer Behavior in a Multichannel, Multimedia Retailing Environment

Number of pages: 34 Posted: 13 Dec 2009
Utpal M. Dholakia, Barbara E. Kahn, Barbara E. Kahn, Randy Reeves, Aric Rindfleisch, David W. Stewart and Earl L Taylor
Rice University - Jesse H. Jones Graduate School of Business, University of Pennsylvania - Marketing DepartmentUniversity of Miami, affiliation not provided to SSRN, University of Wisconsin-Madison, University of Southern California - Marshall School of Business and Marketing Science Institute
Downloads 652 (70,564)
Citation 2

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Multichannel, Multimedia, retailing, consumer behavior, memory, product assortment

3.

Threats to Hope and Motivated Reasoning of Product Information

Downloads 155 (323,274)

Threats to Hope and Motivated Reasoning of Product Information

Number of pages: 28 Posted: 18 May 2006
Gustavo de Mello, Deborah J. MacInnis and David W. Stewart
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 155 (323,567)

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motivation, reasoning, hope, confidence

Threats to Hope and Motivated Reasoning of Product Information

Journal of Consumer Research, Forthcoming
Posted: 23 Aug 2006
Gustavo de Mello, Deborah J. MacInnis and David W. Stewart
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

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motivation, reasoning, hope, confidence

4.

From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media

Journal of the Academy of Marketing Science (2002), 30 (4), 376-396, DOI: 10.1177t009207002236912
Number of pages: 21 Posted: 07 Mar 2016
Paul A. Pavlou and David W. Stewart
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business
Downloads 88 (488,030)
Citation 2

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