Ashutosh Prasad

University of California, Riverside (UCR)

900 University Avenue

Riverside, CA 92521

United States

SCHOLARLY PAPERS

23

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CITATIONS
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101

Scholarly Papers (23)

1.

A Survey of Stackelberg Differential Game Models in Supply and Marketing Channels

Journal of Systems Science and Systems Engineering, Vol. 16, No. 4, pp. 385-413, December 2007
Number of pages: 29 Posted: 11 Dec 2007 Last Revised: 14 May 2019
Xiuli He, Ashutosh Prasad, Suresh Sethi and Genaro Gutierrez
University of North Carolina at Charlotte, University of California, Riverside (UCR), University of Texas at Dallas - Naveen Jindal School of Management and University of Texas at Austin - Red McCombs School of Business
Downloads 1,449 (12,132)
Citation 1

Abstract:

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Stackelberg differential games, supply chain management, marketing channels, open-loop equilibria, feedback policies, channel coordination, optimal control

2.

Integrated Marketing Communications in Markets with Uncertainty and Competition

Automatica, Vol. 45, pp. 601-610, 2009
Number of pages: 37 Posted: 28 Jan 2007 Last Revised: 25 Sep 2010
Ashutosh Prasad and Suresh Sethi
University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 943 (23,370)

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Advertising, Dynamics, Budgeting, Integrated Marketing Communications, Decisions under Uncertainty, Dynamic Optimization

3.

Building Brand Awareness in Dynamic Oligopoly Markets

Management Science, Vol. 54, No. 1, pp. 129-138, January 2008
Number of pages: 22 Posted: 06 Feb 2008 Last Revised: 08 May 2014
Prasad A. Naik, Ashutosh Prasad and Suresh Sethi
University of California, Davis, University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 770 (31,124)

Abstract:

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marketing, competitive strategy, advertising, media, Kalman filter, dynamic games, differential games, Nash equilibrium, Optimal control, Sethi model, Feedback Nash, competative advertising model, car companies data from Italy

4.

Capacity Acquisition, Capacity Cost Allocation, and Pricing for New Product Introduction

Number of pages: 29 Posted: 12 Jul 2003
Birendra K. Mishra, Dhinu Srinivasan and Ashutosh Prasad
University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management, University of Pittsburgh - Katz Graduate School of Business and University of California, Riverside (UCR)
Downloads 580 (45,545)

Abstract:

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product costing, fixed costs, pricing, capacity, new product introduction

5.

Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach

Journal of Optimization Theory and Applications, Vol. 123, No. 1, pp. 163-185, October 2004
Number of pages: 45 Posted: 09 Dec 2003 Last Revised: 13 May 2009
Ashutosh Prasad and Suresh Sethi
University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 422 (67,744)
Citation 1

Abstract:

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Advertising, advertising budgeting, competitive strategy, stochastic differential game, stochastic calculus, duopoly, stochastic differential equations, Ito equations, dynamic programming, the Sethi model, Nash equilibrium

6.

Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

Production and Operations Management, Vol. 18, No. 1, pp. 78-94, 2009
Number of pages: 17 Posted: 11 Dec 2007 Last Revised: 12 Mar 2009
Xiuli He, Ashutosh Prasad and Suresh Sethi
University of North Carolina at Charlotte, University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 356 (82,723)

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Co-op Advertising, Cooperative advertising, Sales-Advertising Dynamics, Differential Games, Sethi Model, Distribution Channel, Stackelberg equilibrium, Feedback Stackelberg strategy, Sales-advertising model, advertising participation rate, optimal advertising, optimal pricing

7.

Harvesting Altruism in Open-Source Software Development

Journal of Optimization Theory and Applications, Vol. 118, No. 2, August 2003
Number of pages: 36 Posted: 04 Jun 2002 Last Revised: 02 Jul 2014
Ernan Haruvy, Ashutosh Prasad and Suresh Sethi
University of Texas at Dallas - Naveen Jindal School of Management, University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 342 (86,655)

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Open source, pricing, altruism, optimal control, software management, the maximum principle, chattering control

8.

Optimal Advertising and Pricing in a New-Product Adoption Model

Journal of Optimization Theory & Applications, Vol. 139, No. 2, pp. 351-360, 2008
Number of pages: 10 Posted: 26 Jan 2008 Last Revised: 01 May 2014
Suresh Sethi, Ashutosh Prasad and Xiuli He
University of Texas at Dallas - Naveen Jindal School of Management, University of California, Riverside (UCR) and University of North Carolina at Charlotte
Downloads 334 (88,971)

Abstract:

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new-product adoption model, durable goods model, pricing, advertising, optimal control

9.

Dynamic Optimization of an Oligopoly Model of Advertising

UTD School of Management Working Paper
Number of pages: 33 Posted: 30 Jan 2007 Last Revised: 26 Feb 2008
Ashutosh Prasad and Suresh Sethi
University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 327 (91,112)
Citation 4

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Advertising, Oligopoly, Differential games, Optimization

10.

Optimal Pricing and Advertising in a Durable-Good Duopoly

European Journal of Operational Research, Vol. 200, No. 2, pp. 486-497, January 2010
Number of pages: 33 Posted: 02 Apr 2008 Last Revised: 28 May 2010
Anand Krishnamoorthy, Ashutosh Prasad and Suresh Sethi
University of Central Florida, University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 271 (111,608)

Abstract:

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Optimal Control, Dynamic programming, Game theory, Differential games, Pricing, Advertising, Nash equilibrium, the Sethi model, Durable goods, Innovative products

11.

Advance Selling by a Newsvendor Retailer

Number of pages: 30 Posted: 09 Apr 2009
Ashutosh Prasad, Kathryn E. Stecke and Xuying Zhao
University of California, Riverside (UCR), University of Texas at Dallas - Naveen Jindal School of Management and University of Notre Dame
Downloads 237 (128,135)
Citation 2

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Advance selling, Newsvendor, Consumer valuation, Uncertainty, Pricing

12.

Optimal Control of an Oligopoly Model of Advertising

Proceedings of the 13th IFAC Symposium on Information Control Problems in Manufacturing, INCOM 2009, UC Davis Graduate School of Management Research Paper No. 11-09
Number of pages: 7 Posted: 13 Apr 2009
Ashutosh Prasad, Suresh Sethi and Prasad A. Naik
University of California, Riverside (UCR), University of Texas at Dallas - Naveen Jindal School of Management and University of California, Davis
Downloads 198 (152,211)

Abstract:

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Sethi model, advertising, dynamic games, game theory, differential games, optimal control, close-loop Nash equilibrium, oligopoly, Feedback Nash equilibrium

13.

Generic and Brand Advertising Strategies in a Dynamic Duopoly

Marketing Science, Vol. 24 , No. 4, pp. 556-568, Fall 2005
Number of pages: 37 Posted: 30 Jan 2008 Last Revised: 23 Oct 2009
Deceased, University of Central Florida, University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 160 (183,964)

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Advertising, Generic Advertising, Brand Advertising, duopoly, dynamic model, optimal control, differential games, Nash equilibrium. Feedback Nash, marketing mix

14.

Competition with Open Source as a Public Good

Journal of Industrial and Management Optimization, Vol. 4, No. 1, pp. 199-211, February 2008
Number of pages: 13 Posted: 06 Feb 2008 Last Revised: 22 Jun 2014
Ernan Haruvy, Ashutosh Prasad, Suresh Sethi and Rong Zhang
University of Texas at Dallas - Naveen Jindal School of Management, University of California, Riverside (UCR), University of Texas at Dallas - Naveen Jindal School of Management and Chongqing University - College of Economics and Business Administration
Downloads 156 (187,933)

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Differential Games, Public Goods, Open source, Software, Nash equilibrium, Two point boundary Value Problems, Optimal control, welfare maximization

15.

Retail Competition and Cooperative Advertising

Operations Research Letters, Vol. 39, No. 1, p. 11-16
Number of pages: 16 Posted: 18 May 2010 Last Revised: 04 Apr 2011
University of North Carolina at Charlotte, University of Central Florida, University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 145 (199,700)

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Differential games, Distribution channels, Cooperative advertising, Retail competition, Subsidy rate, Advertising, Retailing, Stackelberg game, Feedback Stackelberg equilibrium, Nash-Stackelberg differential games

16.

Advertising Competition with Market Expansion for Finite Horizon Firms

Journal of Industrial and Management Optimization, Vol. 1, No. 1, pp. 1-19, February 2005
Number of pages: 19 Posted: 01 Feb 2008 Last Revised: 04 Mar 2008
Deceased, University of Central Florida, University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 138 (207,781)

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Advertising, Generic Advertising, Brand Advertising, duopoly, dynamic model, optimal control, differential games, Nash equilibrium. Feedback Nash, marketing mix

17.

Co-op Advertising in Dynamic Retail Oligopolies

Decision Sciences, Vol. 42, No. 4, Forthcoming
Number of pages: 42 Posted: 14 Dec 2009 Last Revised: 30 Apr 2011
University of North Carolina at Charlotte, University of Central Florida, University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 130 (217,996)

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Co-op Advertising, Subsidy Rate, Marketing Channels, Stackelberg Differential, Retail Competition, Supply Chain, optimal control, dynamic programming, Hierarchical games

18.

A Survey of Stackelberg Differential Game Models in Supply and Marketing Channels: An Erratum

Journal of Systems Science and Systems Engineering, Vol. 17, No. 2, p. 255, 2008
Number of pages: 1 Posted: 05 Nov 2008
Xiuli He, Ashutosh Prasad, Suresh Sethi and Genaro Gutierrez
University of North Carolina at Charlotte, University of California, Riverside (UCR), University of Texas at Dallas - Naveen Jindal School of Management and University of Texas at Austin - Red McCombs School of Business
Downloads 112 (243,463)

Abstract:

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Stackelberg differential games, supply chain management, marketing channels, open-loop equilibria, feedback policies, channel coordination, optimal control

19.

Quoting Lead Times and Prices to Customers

Number of pages: 32 Posted: 23 Sep 2010
Xuying Zhao, Kathryn E. Stecke and Ashutosh Prasad
University of Notre Dame, University of Texas at Dallas - Naveen Jindal School of Management and University of California, Riverside (UCR)
Downloads 64 (343,184)

Abstract:

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Price quotation, Lead time, Uniform quotation mode, Differentiated quotation mode

20.

Optimal Firm Contributions to Open Source Software

MANAGEMENT SCIENCE AND ECONOMICS, Christophe Deissenberg and Richard F. Hartl, eds., pp. 197-212, Springer, 2005
Number of pages: 25 Posted: 12 May 2008 Last Revised: 07 Oct 2008
Ernan Haruvy, Ashutosh Prasad, Suresh Sethi and Rong Zhang
University of Texas at Dallas - Naveen Jindal School of Management, University of California, Riverside (UCR), University of Texas at Dallas - Naveen Jindal School of Management and Chongqing University - College of Economics and Business Administration
Downloads 54 (372,944)

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Open sourcd software, dynamic games, game theory, differential games, optimal control, close-loop Nash equilibrium, software quality

21.

Pricing and Capacity Planning for Product-Line Expansion and Reduction

International Journal of Production Research, Vol 55, No 118, doi/10.1080/00207543.2017.1323132
Posted: 09 Mar 2018
University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management, University of California, Riverside (UCR), University of Pittsburgh - Katz Graduate School of Business and University of California, Riverside (UCR)

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pricing; capacity planning; cost allocation; new product introduction; product-line; product-market strategy

22.

Hierarchical Thinking and Learning in Rank Order Contests

Experimental Economics, Vol. 10, No. 3, 2007
Posted: 07 Feb 2012
Octavian Carare, Ernan Haruvy and Ashutosh Prasad
Federal Communications Commission (FCC), University of Texas at Dallas - Naveen Jindal School of Management and University of California, Riverside (UCR)

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Coordination games, Rank order contests, Learning, Hierarchical thinking, Experiments

23.

Scheduling Sales Force Training: Theory and Evidence

International Journal of Research in Marketing, Vol. 22 , pp. 427-440, 2005
Posted: 23 Jan 2003 Last Revised: 04 Feb 2009
Anand Krishnamoorthy, Sanjog Misra and Ashutosh Prasad
University of Central Florida, University of Chicago - Booth School of Business and University of California, Riverside (UCR)

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Sales force, Training, Compensation, Optimal control