Kitikorn Dowpiset

Assumption University - Graduate School of Business

Bangkok

Thailand

SCHOLARLY PAPERS

18

DOWNLOADS
Rank 11,477

SSRN RANKINGS

Top 11,477

in Total Papers Downloads

7,598

SSRN CITATIONS

5

CROSSREF CITATIONS

1

Scholarly Papers (18)

1.

A Study on Factors Impacting Consumers' Intention to Use On-demand Food Delivery Applications in Bangkok, Thailand

Number of pages: 19 Posted: 07 Feb 2019 Last Revised: 11 Apr 2019
Dinesh Elango, Kitikorn Dowpiset and Jirachaya Chantawaranurak
Graduate School of Business, Assumption University, Bangkok, Thailand, Assumption University - Graduate School of Business and Assumption University - Graduate School of Business
Downloads 3,659 (5,609)
Citation 10

Abstract:

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Innovation adoption, Technology adoption, Behavior intention, Intention to use, On-demand food delivery applications, Online food delivery apps

2.

Factors Influencing Customer Satisfaction and Behavioral Intention for Fast-Casual Restaurants (A Case Study in a Shopping Center, Bangkok)

Number of pages: 22 Posted: 10 Mar 2021
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 824 (53,928)

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behavioral intention, food quality, perceived value, physical environment quality, satisfaction, service quality

3.

The Impact of Consumers’ Satisfaction and Repurchase Intention on E-Commerce Platform: A Case Study of The Top Three E-Commerce in Bangkok

AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era Vol. 1 No. 1 (2020): AU Virtual International Conference 2020 http://www.assumptionjournal.au.edu/index.php/icesde/article/view/4987
Number of pages: 15 Posted: 07 May 2022
Chonthicha Khanijoh, Chompu Nuangjamnong and Kitikorn Dowpiset
Assumption University of Thailand, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 680 (69,500)

Abstract:

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Consumers’ Satisfaction, Perceived Brand Popularity, Perceived Innovativeness, Perceived Value, Platform Quality, Repurchase Intention

4.

Factors Influencing Teenager’s Perception on Food Quality and Service Quality at Drive Thru Fast Food Restaurants in Bangkok: Case Study of Thai Teenager’s in Bangkok

Number of pages: 15 Posted: 10 Mar 2021
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 426 (123,457)
Citation 1

Abstract:

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Food Quality, Service Quality, Physical Environment Quality, Perception of Teenage Behavior, Drive thru fast food.

5.

Factors Influencing Consumer Purchasing Decision of Used Car Insurance in Bangkok

Number of pages: 10 Posted: 10 Mar 2021
Warodom Techasurin, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 325 (166,695)
Citation 1

Abstract:

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Purchasing decision, Car insurance, Brand, Price

6.

Effects of Service Quality that Leads to Word of Mouth (WOM) A Case Study of Coffee Shop in Bangkok, Thailand

Number of pages: 11 Posted: 09 Mar 2021 Last Revised: 24 Mar 2021
Nantikarn Padungyos, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 260 (209,950)

Abstract:

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service quality, customer satisfaction, customer loyalty and word of mouth (WOM)

7.

The Influencing Factors in Cambodian Facebook Users toward Intention to Use Social Media (Facebook) for Travel Decision Making

Number of pages: 11 Posted: 10 Mar 2021
Huyshang Ly, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 216 (251,172)
Citation 1

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Perceived Trust, Perceived Enjoyment, Perceived Usefulness, Social Capital, Intention to use, Facebook, Travel, Decision-making

8.

Factors of Relative Advantage and Social Influence toward Intention to Use of M-Banking: A Case Study of Commercial Bank

Number of pages: 7 Posted: 10 Mar 2021
Tan Booranapim, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 204 (264,766)
Citation 1

Abstract:

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relative advantage, social influence, intention to use, m-banking, commercial bank

9.

Major Factors Influencing Watching Game Streaming in Thailand: A Case Study of Multiplayers Online Battle Arena (MOBA) Game and What Motivates People Spectating Their Play

Number of pages: 17 Posted: 10 Mar 2021
Chayanont Komutanont, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 175 (303,559)
Citation 1

Abstract:

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Game Streaming, Watching Intention, Sex appeal, Humor appeal, Interactivity, Skills of the players, MOBA game, online Streaming, Game Streamers

10.

Influencing Factors of User Satisfaction of Short Video Social Media on Douyin Platform

The BSSS conference 2023; One-Day Hybrid International Conference on Resurgence of Economy Post COVID-19 the Next Normal (27th March 2023) -- https://bsssiaserp.com/Conference/index
Number of pages: 14 Posted: 15 May 2023
Junrong Li, Kitikorn Dowpiset and Chompu Nuangjamnong
Assumption University - Graduate School of Business, Assumption University - Graduate School of Business and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 137 (371,813)

Abstract:

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perceived quality, expected confirmation, perceived value, Customer satisfaction, short video social media

11.

The Affecting Factors of the Online Shopping Behavior of Agricultural Products in Inner Mongolia on e-Commerce - A Case Study of the Douyin Platform

The BSSS conference 2023; One-Day Hybrid International Conference on Resurgence of Economy Post COVID-19 the Next Normal (27th March 2023) -- https://bsssiaserp.com/Conference/index
Number of pages: 22 Posted: 15 May 2023
Hongyu Liu, Kitikorn Dowpiset and Chompu Nuangjamnong
Assumption University - Graduate School of Business, Assumption University - Graduate School of Business and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 128 (391,913)

Abstract:

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Perceived ease of use, Trust of Douyin, Word of mouth, Incentives, Market factors, Agricultural products

12.

The Influence Factors that Affect Employee Retention (A Case Study in One of the Tops Electricity Organization in Thailand)

AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era Vol. 1 No. 1 (2020) published 2021; http://www.assumptionjournal.au.edu/index.php/icesde/article/view/5021
Number of pages: 9 Posted: 10 May 2022
Supitcha Panich, Chompu Nuangjamnong and Kitikorn Dowpiset
Assumption University - Graduate School of Business, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 128 (391,913)

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Organizational Culture, Job satisfaction, Organizational Commitment, Employee Retention, State Enterprise in Thailand

13.

An Investigation of Customer’s Intention to Adopt Mobile Payment Service at Street Food Vending in Bangkok

Number of pages: 17 Posted: 16 Jan 2019
Dinesh Elango, Kitikorn Dowpiset and Thanisa Laokwang
Graduate School of Business, Assumption University, Bangkok, Thailand, Assumption University - Graduate School of Business and Assumption University - Graduate School of Business
Downloads 102 (463,027)

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mobile payment service, customer intention, technology adoption, street food vending, perceived usefulness, perceived risk

14.

Factors Impacting the Continued Use of Social Media: A Case Study of Senior Citizens in Bangkok

AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era, Vol. 1 No. 1 (2020): AU Virtual International Conference 2020 http://www.assumptionjournal.au.edu/index.php/icesde/article/view/5050
Number of pages: 10 Posted: 09 May 2022
Yanisa Deeananlarp, Chompu Nuangjamnong and Kitikorn Dowpiset
Assumption University of Thailand, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 90 (502,565)

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Utilitarian benefits, Hhedonic benefits, user satisfaction, continued use, social media, senior citizen

15.

Experts and Customer’s Insights on Purchasing Considerations: A Case of Fabric Curtain Products in Thailand

AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era, Vol. 1 No. 1 (2020) published in 2021; http://www.assumptionjournal.au.edu/index.php/icesde/article/view/5022
Number of pages: 15 Posted: 10 May 2022
Assumption University - Graduate School of Business, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 89 (506,141)

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Price, Product Description, Purchase Intention, Sale Promotion, Service Quality, and Store Image Perception

16.

The Critical Success Factors That Should Be Influenced Alternatives to Improve Thailand National Swimming Sport to Gain the Medals for the Olympic Games

Number of pages: 20 Posted: 14 Feb 2019
Dinesh Elango, Kitikorn Dowpiset and Chinnapha Woranet
Graduate School of Business, Assumption University, Bangkok, Thailand, Assumption University - Graduate School of Business and Assumption University - Graduate School of Business
Downloads 77 (552,132)

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Swimming Sport, Global Standard, Olympic Games, Swimming Competitive Advantage, the Olympic Games Medals, Top Five Ranking Countries, Swimmer Performance, Improve Swimming Sport

17.

Understanding Payment Transaction Behavior of Social Media Users: An Empirical Study on WeChat

The BSSS conference 2023; One-Day Hybrid International Conference on Resurgence of Economy Post COVID-19 the Next Normal (27th March 2023) -- https://bsssiaserp.com/Conference/index
Number of pages: 17 Posted: 15 May 2023
Sen Zong, Kitikorn Dowpiset and Chompu Nuangjamnong
Assumption University - Graduate School of Business, Assumption University - Graduate School of Business and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 42 (734,199)

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Mobile Payment; WeChat Payment Behavior; User; Willingness to Pay; Payment Behavior

18.

Quality of Work: Key Factors on Employee

Number of pages: 8 Posted: 10 Mar 2021
Tiyaporn Chinrungrot, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 36 (776,612)

Abstract:

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Organizational Support, Job Satisfaction, Positive Emotion, Employee Performance