Nico Wiegand

VU Amsterdam

Assistant Professor of Marketing

De Boelelaan 1105

Amsterdam

Netherlands

SCHOLARLY PAPERS

4

DOWNLOADS

344

SSRN CITATIONS

1

CROSSREF CITATIONS

2

Scholarly Papers (4)

1.

The Impact of Digital Transformation on the Retailing Value Chain

Forthcoming in International Journal of Research in Marketing
Number of pages: 49 Posted: 28 Dec 2018
University of Cologne, VU Amsterdam and University of Cologne
Downloads 229 (143,166)
Citation 3

Abstract:

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digitization, retailing, customer interface, brands, platforms

2.

Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations

Number of pages: 58 Posted: 23 May 2015 Last Revised: 08 Jun 2015
University Witten/Herdecke, VU Amsterdam, University of Paderborn and University of Muenster
Downloads 79 (328,169)
Citation 1

Abstract:

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Network effects, platform adoption, systems markets, expectations management, heterogeneity, video gaming

3.

Price Differentiation and Dispersion in Retailing

Price Differentiation and Dispersion in Retailing, Selected Publications of the IFH-Förderer, Volume 6; ISBN: 978-3-935546-82-9
Number of pages: 20 Posted: 06 Nov 2018
University of Cologne, Heinrich Heine University Dusseldorf - Department of Economics, VU Amsterdam and ZEW – Leibniz Centre for European Economic Research
Downloads 21 (550,238)

Abstract:

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4.

The Managerial Relevance of Marketing Science: Properties and Genesis

Number of pages: 85 Posted: 07 Apr 2020
VU Amsterdam, VU Amsterdam, University of Cologne and University of Cologne
Downloads 15 (588,054)

Abstract:

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Managerial relevance, research–practice gap, research properties and genesis, marketing science value chain