Nico Wiegand

VU Amsterdam

Assistant Professor of Marketing

De Boelelaan 1105

Amsterdam

Netherlands

SCHOLARLY PAPERS

4

DOWNLOADS

1,325

TOTAL CITATIONS

7

Scholarly Papers (4)

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1.

The Impact of Digital Transformation on the Retailing Value Chain

Forthcoming in International Journal of Research in Marketing
Number of pages: 49 Posted: 28 Dec 2018
Werner J. Reinartz, Werner J. Reinartz, Nico Wiegand and Monika Imschloss
University of CologneUniversity of Cologne, VU Amsterdam and University of Cologne
Downloads 626 (91,535)
Citation 4

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digitization, retailing, customer interface, brands, platforms

2.

Hurray for Hollywood? How Media Conglomerates’ New Partial Disintermediation Strategy Shapes Consumers’ Use of Streaming and Television

Number of pages: 46 Posted: 04 Feb 2022
Nico Wiegand, Ricarda Schauerte and Thorsten Hennig-Thurau
VU Amsterdam, University of Münster and University of Muenster
Downloads 292 (222,143)

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Entertainment marketing, consumer viewing behavior, subscription streaming, difference-in-differences, Bayesian analysis

3.

Price Differentiation and Dispersion in Retailing

Price Differentiation and Dispersion in Retailing, Selected Publications of the IFH-Förderer, Volume 6; ISBN: 978-3-935546-82-9
Number of pages: 20 Posted: 06 Nov 2018
Werner J. Reinartz, Werner J. Reinartz, Justus Haucap, Justus Haucap, Nico Wiegand and Matthias Hunold
University of CologneUniversity of Cologne, German Institute for Economic Research (DIW Berlin)Heinrich Heine University Dusseldorf - Department of Economics, VU Amsterdam and ZEW – Leibniz Centre for European Economic Research
Downloads 241 (269,926)

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4.

Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations

Number of pages: 58 Posted: 23 May 2015 Last Revised: 08 Jun 2015
Michael Steiner, Nico Wiegand, Andreas Eggert and Klaus Backhaus
University Witten/Herdecke, VU Amsterdam, University of Paderborn and University of Münster
Downloads 166 (381,446)
Citation 3

Abstract:

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Network effects, platform adoption, systems markets, expectations management, heterogeneity, video gaming