Nico Wiegand

VU Amsterdam

Assistant Professor of Marketing

De Boelelaan 1105

Amsterdam

Netherlands

SCHOLARLY PAPERS

5

DOWNLOADS

853

SSRN CITATIONS

5

CROSSREF CITATIONS

2

Scholarly Papers (5)

1.

The Impact of Digital Transformation on the Retailing Value Chain

Forthcoming in International Journal of Research in Marketing
Number of pages: 49 Posted: 28 Dec 2018
University of CologneUniversity of Cologne, VU Amsterdam and University of Cologne
Downloads 372 (118,117)
Citation 4

Abstract:

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digitization, retailing, customer interface, brands, platforms

2.

The Managerial Relevance of Marketing Science: Properties and Genesis

Number of pages: 63 Posted: 07 Apr 2020
VU Amsterdam, VU Amsterdam, University of Cologne and University of CologneUniversity of Cologne
Downloads 177 (245,523)
Citation 1

Abstract:

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Managerial relevance, research–practice gap, research properties and genesis, marketing science value chain

3.

Price Differentiation and Dispersion in Retailing

Price Differentiation and Dispersion in Retailing, Selected Publications of the IFH-Förderer, Volume 6; ISBN: 978-3-935546-82-9
Number of pages: 20 Posted: 06 Nov 2018
University of CologneUniversity of Cologne, German Institute for Economic Research (DIW Berlin)Heinrich Heine University Dusseldorf - Department of Economics, VU Amsterdam and ZEW – Leibniz Centre for European Economic Research
Downloads 110 (354,836)

Abstract:

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4.

Hurray for Hollywood? How Media Conglomerates’ New Partial Disintermediation Strategy Shapes Consumers’ Use of Streaming and Television

Number of pages: 46 Posted: 04 Feb 2022
VU Amsterdam, University of Münster and University of Muenster
Downloads 106 (363,935)

Abstract:

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Entertainment marketing, consumer viewing behavior, subscription streaming, difference-in-differences, Bayesian analysis

5.

Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations

Number of pages: 58 Posted: 23 May 2015 Last Revised: 08 Jun 2015
University Witten/Herdecke, VU Amsterdam, University of Paderborn and University of Münster
Downloads 88 (409,909)
Citation 3

Abstract:

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Network effects, platform adoption, systems markets, expectations management, heterogeneity, video gaming