Gary M. Shaw

affiliation not provided to SSRN

SCHOLARLY PAPERS

3

DOWNLOADS

140

CITATIONS

0

Scholarly Papers (3)

1.
Downloads 61 ( 77,375)

Perdue Farms, Incorporated

Darden Case No. UVA-M-0189
Number of pages: 19 Posted: 21 Oct 2008
Mark H. Johnson, Gary M. Shaw and Lawrence Ring
affiliation not provided to SSRN, affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 61 (306,708)

Abstract:

consumer marketing, market analysis, new-product introduction, new-product marketing, product positioning

2.

Weirton Steel Corporation

Darden Case No. UVA-BC-0010
Number of pages: 14 Posted: 21 Oct 2008
Gary M. Shaw and Gregory Roux
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 45 (333,098)
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Abstract:

communication strategy, labor relations, leadership, management communication, managerial style, writing skills

3.

Crisis Center

UVA-BC-001
Number of pages: 6 Posted: 21 Oct 2008
Gary M. Shaw
affiliation not provided to SSRN
Downloads 27 (407,059)

Abstract:

communication strategy, corporate social responsibility, management communication, writing skills