Gary M. Shaw

affiliation not provided to SSRN

SCHOLARLY PAPERS

3

DOWNLOADS

403

CITATIONS

0

Scholarly Papers (3)

1.
Downloads 324 ( 74,630)

Perdue Farms, Incorporated

Darden Case No. UVA-M-0189
Number of pages: 19 Posted: 21 Oct 2008
Gary M. Shaw and Lawrence Ring
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 263 (93,554)

Abstract:

consumer marketing, market analysis, new-product introduction, new-product marketing, product positioning

Perdue Farms, Incorporated

Darden Case No. UVA-M-0189
Number of pages: 19 Posted: 21 Oct 2008
Mark H. Johnson, Gary M. Shaw and Lawrence Ring
affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 61 (297,027)

Abstract:

consumer marketing, market analysis, new-product introduction, new-product marketing, product positioning

2.

Weirton Steel Corporation

Darden Case No. UVA-BC-0010
Number of pages: 14 Posted: 21 Oct 2008
Gary M. Shaw and Gregory Roux
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 45 (322,447)

Abstract:

communication strategy, labor relations, leadership, management communication, managerial style, writing skills

3.

Crisis Center

UVA-BC-001
Number of pages: 6 Posted: 21 Oct 2008
Gary M. Shaw
affiliation not provided to SSRN
Downloads 27 (394,611)

Abstract:

communication strategy, corporate social responsibility, management communication, writing skills