V. Brian Viard

Cheung Kong Graduate School of Business

Associate Professor of Strategy and Economics

Oriental Plaza, Tower E3

One East Chang An Avenue

Beijing, 100738

China

http://english.ckgsb.edu.cn/faculty_content/brian-viard

SCHOLARLY PAPERS

16

DOWNLOADS
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Top 17,549

in Total Papers Downloads

5,395

SSRN CITATIONS
Rank 8,172

SSRN RANKINGS

Top 8,172

in Total Papers Citations

157

CROSSREF CITATIONS

53

Scholarly Papers (16)

1.

Air Pollution and Manufacturing Firm Productivity: Nationwide Estimates for China

Number of pages: 61 Posted: 21 Apr 2017 Last Revised: 29 Apr 2021
Shihe Fu, V. Brian Viard and Peng Zhang
Xiamen University - The Wang Yanan Institute for Studies in Economics (WISE), Cheung Kong Graduate School of Business and affiliation not provided to SSRN
Downloads 1,424 (25,902)
Citation 61

Abstract:

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air pollution, productivity, environmental costs and benefits, firm competitiveness

2.
Downloads 753 (63,600)
Citation 3

Pricing of Complements and Network Effects

NET Institute Working Paper, NYU Working Paper No. EC-05-12, NYU Working Paper No. 2451/26105
Number of pages: 37 Posted: 08 Dec 2004 Last Revised: 01 Jan 2014
Nicholas Economides and V. Brian Viard
New York University - Leonard N. Stern School of Business - Department of Economics and Cheung Kong Graduate School of Business
Downloads 690 (70,206)
Citation 5

Abstract:

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calibration, monopoly, network effects, complementary goods, software, Microsoft

Pricing of Complements and Network Effects

TPRC 2006
Number of pages: 32 Posted: 28 Jul 2012 Last Revised: 06 Oct 2013
Nicholas Economides and V. Brian Viard
New York University - Leonard N. Stern School of Business - Department of Economics and Cheung Kong Graduate School of Business
Downloads 63 (652,484)

Abstract:

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calibration, monopoly, network effects, complementary goods, software, Microsoft

3.

Do Switching Costs Make Markets More or Less Competitive?: The Case of 800-Number Portability

Research Paper No. 1773R2
Number of pages: 37 Posted: 12 Aug 2004
V. Brian Viard
Cheung Kong Graduate School of Business
Downloads 507 (104,791)
Citation 30

Abstract:

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switching costs, lock-in, number portability, telecommunications

4.

The Effect of Beijing’s Driving Restrictions on Pollution and Economic Activity

Number of pages: 65 Posted: 27 Aug 2011 Last Revised: 03 Dec 2014
V. Brian Viard and Shihe Fu
Cheung Kong Graduate School of Business and Xiamen University - The Wang Yanan Institute for Studies in Economics (WISE)
Downloads 421 (130,555)
Citation 42

Abstract:

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driving restrictions, externalities, environmental economics, air pollution, commute costs

The Effect of Entry and Market Structure on Cellular Pricing Tactics

NET Institute Working Paper No. 03-13
Number of pages: 47 Posted: 14 Nov 2004
Katja Seim and V. Brian Viard
Yale School of Management and Cheung Kong Graduate School of Business
Downloads 314 (179,018)
Citation 10

Abstract:

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entry, market structure, cellular, price discrimination, nonlinear pricing, telecommunications

The Effect of Entry and Market Structure on Cellular Pricing Tactics

TPRC 2003
Number of pages: 48 Posted: 10 May 2012
Katja Seim and V. Brian Viard
Yale School of Management and Cheung Kong Graduate School of Business
Downloads 30 (886,912)

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entry, market structure, cellular, price discrimination, nonlinear pricing, telecommunications

Quantifying the Benefits of Entry into Local Phone Service

NET Institute Working Paper No. 08-01, NYU, Law and Economics Research Paper No. 05-23
Number of pages: 58 Posted: 24 Oct 2005 Last Revised: 30 Nov 2011
Nicholas Economides, Katja Seim and V. Brian Viard
New York University - Leonard N. Stern School of Business - Department of Economics, Yale School of Management and Cheung Kong Graduate School of Business
Downloads 280 (202,038)
Citation 13

Abstract:

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Entry, Nonlinear Pricing, Telecommunications, Discrete/Continuous Demand

7.

Pricing of Complementary Goods and Network Effects

NYU Working Paper No. 2451/26164
Number of pages: 32 Posted: 10 Sep 2013
Nicholas Economides and V. Brian Viard
New York University - Leonard N. Stern School of Business - Department of Economics and Cheung Kong Graduate School of Business
Downloads 267 (213,192)

Abstract:

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calibration, monopoly, network effects, complementary goods, software, Microsoft

8.

Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program

Number of pages: 36 Posted: 04 Aug 2006 Last Revised: 28 Oct 2007
Wesley R. Hartmann and V. Brian Viard
Stanford Graduate School of Business and Cheung Kong Graduate School of Business
Downloads 252 (225,832)
Citation 11

Abstract:

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switching costs, reward programs, dynamic programming, discrete-choice

9.

Trans-Boundary Air Pollution Spillovers: Physical Transport and Economic Costs by Distance

Number of pages: 65 Posted: 24 Jun 2019 Last Revised: 20 Dec 2021
Shihe Fu, V. Brian Viard and Peng Zhang
Xiamen University - The Wang Yanan Institute for Studies in Economics (WISE), Cheung Kong Graduate School of Business and affiliation not provided to SSRN
Downloads 235 (241,733)
Citation 9

Abstract:

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air pollution; spillovers; productivity; environmental costs and benefits; mixed two-stage least squares; regional coordination

10.

The Effect of Market Structure on Cellular Technology Adoption and Pricing

Stanford University Graduate School of Business Research Paper No. 1867(R)
Number of pages: 42 Posted: 08 Jun 2006 Last Revised: 12 Jul 2012
Katja Seim and V. Brian Viard
Yale School of Management and Cheung Kong Graduate School of Business
Downloads 199 (282,346)
Citation 13

Abstract:

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nonlinear pricing, entry, technology adoption, Telecommunications, market structure, price discrimination, technology diffusion

11.

The Effect of Content on Global Internet Adoption and the Global 'Digital Divide'

Forthcoming, Management Science, NET Institute Working Paper No. 10-24, NYU Law and Economics Research Paper No. 10-55
Number of pages: 42 Posted: 15 Nov 2010 Last Revised: 25 Oct 2013
V. Brian Viard and Nicholas Economides
Cheung Kong Graduate School of Business and New York University - Leonard N. Stern School of Business - Department of Economics
Downloads 179 (310,429)
Citation 4

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Internet, technology adoption, economic development, two-sided markets, network effects, technology diffusion, digital divide, language

12.

Evaluating Air Pollution Regulation: Separating Firm Competitiveness and Ambient Effects

Number of pages: 59 Posted: 21 Sep 2022 Last Revised: 28 Sep 2023
V. Brian Viard, Guanglai Zhang, Ning Zhang and Peng Zhang
Cheung Kong Graduate School of Business, Jiangxi University of Finance and Economics, Jiangxi University of Finance and Economics and The Chinese University of Hong Kong, Shenzhen
Downloads 146 (368,942)

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Environmental regulation, environmental costs and benefits, firm competitiveness, productivity

13.

Commute Costs and Labor Supply: Evidence from a Satellite Campus

Number of pages: 44 Posted: 18 Feb 2014 Last Revised: 02 Jan 2018
Shihe Fu and V. Brian Viard
Xiamen University - The Wang Yanan Institute for Studies in Economics (WISE) and Cheung Kong Graduate School of Business
Downloads 146 (368,942)
Citation 1

Abstract:

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commuting, commute costs, labor supply, value of time, satellite campus

14.

Foreign Ownership and Corporate Social Responsibility in an Emerging Market: Impacts and Mechanisms

Hong Kong Institute for Monetary and Financial Research (HKIMR) Research Paper 3/2023
Number of pages: 48 Posted: 27 Mar 2023 Last Revised: 03 Apr 2024
V. Brian Viard and Gang Zhang
Cheung Kong Graduate School of Business and Cheung Kong Graduate School of Business
Downloads 101 (486,472)
Citation 2

Abstract:

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corporate social responsibility, financial deregulation, social norms, emerging markets

15.

A Mayor's Perspective on Tackling Air Pollution

Number of pages: 34 Posted: 29 Apr 2021
Shihe Fu and V. Brian Viard
Xiamen University - The Wang Yanan Institute for Studies in Economics (WISE) and Cheung Kong Graduate School of Business
Downloads 84 (546,933)

Abstract:

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urban air pollution, environmental costs and benefits, urban public policy, environmental policies, incentives

16.

The Dynamic Role of Subnational Regions in Firm Performance

Journal of Management Studies, Forthcoming
Number of pages: 51 Posted: 07 Sep 2017 Last Revised: 22 Apr 2024
Haibing Shu and V. Brian Viard
Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management and Cheung Kong Graduate School of Business
Downloads 57 (673,315)

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subnational region; firm performance; dynamic profit components; institutional environment, path dependence