Sharad Gupta

Cardiff Metropolitan University - Cardiff School of Management

United Kingdom

SCHOLARLY PAPERS

23

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Top 21,998

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4,977

TOTAL CITATIONS
Rank 39,300

SSRN RANKINGS

Top 39,300

in Total Papers Citations

18

Scholarly Papers (23)

1.

Effect of Social Media Influencers and Celebrity Endorsers on Brand Loyalty through Brand Image.

Saini, D., Sharma, M., Gupta, S., & Verma, H. (2021, forthcoming). Effect of Social Media Influencers and Celebrity Endorsers on Brand Loyalty through Brand Image.
Number of pages: 16 Posted: 02 Aug 2021
Sharad Gupta
Cardiff Metropolitan University - Cardiff School of Management
Downloads 2,236 (14,774)

Abstract:

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Celebrity Endorsers, Social Media influencers, Brand Loyalty, Brand Image

2.

Mindful Consumption Behaviour: Scale Development and Validation

Gupta, S., & Verma, H. (2019). Mindful consumption behaviour: Scale development and validation. Asian Journal of Multidimensional Research (AJMR), 8(5), 271-278.
Number of pages: 10 Posted: 20 Aug 2021
Sharad Gupta and Harsh Verma
Cardiff Metropolitan University - Cardiff School of Management and University of Delhi - Faculty of Management Studies
Downloads 710 (78,981)

Abstract:

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Mindfulness, Mindful Consumption Behaviour Scale, Scale Development

3.

Impact of Augmented Reality on Website Quality and Purchase Intention

Mittal, M., Minto, M., & Gupta, S. (2021). Impact of Augmented Reality on Website Quality and Purchase Intention. In The 5th Advances in Management and Innovation Conference. Cardiff Metropolitan University, UK.
Number of pages: 7 Posted: 17 Aug 2021
Mitali Mittal, Monira Minto and Sharad Gupta
Delhi School of Business, Delhi School of Business and Cardiff Metropolitan University - Cardiff School of Management
Downloads 401 (159,297)

Abstract:

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Marketing, Human Computer Interaction, Web Design, Augmented Reality, Purchase Intention

4.

Impact of Integration of Augmented Reality on Website Quality, Trust and Brand Recall

Mittal, M., Minto, M., & Gupta, S. (2021). Impact of Integration of Augmented Reality on Website Quality, Trust and Brand Recall. In Edited book of extended abstracts of 16th SIMSR Global Marketing Conference: Conscious Consumerism and Marketing. 403-407.
Number of pages: 7 Posted: 23 Aug 2021
Mitali Mittal, Monira Minto and Sharad Gupta
Delhi School of Business, Delhi School of Business and Cardiff Metropolitan University - Cardiff School of Management
Downloads 317 (206,309)

Abstract:

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Website Quality, Augmented Reality, Online Purchase Intention, E-commerce, Brand Recall

5.

Sustainable Buying Intention in Different Purchase Situations: A Study

Gupta, S., & Sinha, N. (2015). Sustainable buying intention in different purchase situations: A Study. ASBM Journal of Management, 8(2), 78-92.
Number of pages: 16 Posted: 20 Aug 2021
Sharad Gupta and Neena Sinha
Cardiff Metropolitan University - Cardiff School of Management and Guru Gobind Singh Indraprastha University
Downloads 300 (218,948)
Citation 7

Abstract:

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Sustainable Marketing, Consumer Behavior, Purchase Intention, Buying Situation

6.

Mindfulness, Mindful Consumption, & Life Satisfaction: An Experiment with Higher Education Students

Gupta, S. and Verma, H.V. (2019), Mindfulness, mindful consumption, and life satisfaction: An experiment with higher education students. Journal of Applied Research in Higher Education (JARHE). 12(3), 456-474. https://doi.org/10.1108/JARHE-11-2018-0235.
Number of pages: 19 Posted: 20 Aug 2021
Sharad Gupta and Harsh Verma
Cardiff Metropolitan University - Cardiff School of Management and University of Delhi - Faculty of Management Studies
Downloads 208 (315,505)

Abstract:

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Mindfulness, Mindful Consumption behavior, Life Satisfaction, Higher Education, Guided Short Meditation, Consumption

7.

Impact of Temperate Consumption and Advertisements on Obsessive Buying and Impulsive Buying

Gupta, S., & Sethi, H. (2021, forthcoming). Impact of Temperate Consumption and Advertisements on Obsessive Buying and Impulsive Buying. EEL.
Number of pages: 15 Posted: 14 Dec 2021
Sharad Gupta and Himanshi Sethi
Cardiff Metropolitan University - Cardiff School of Management and affiliation not provided to SSRN
Downloads 196 (333,523)

Abstract:

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Temperate Consumption, Obsessive buying, Impulsive buying, Advertisement, Mindful consumption

8.

Circular Economy and Sustainability

Gupta, S. (2022). Circular Economy and Sustainability. Medicon Engineering Themes. Vol 2(2), 45-46.
Number of pages: 2 Posted: 07 Feb 2022
Sharad Gupta
Cardiff Metropolitan University - Cardiff School of Management
Downloads 118 (510,619)

Abstract:

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Circular Economy, Sustainability, Mindfulness

9.

Why Do Shoppers Stop at Shoppers Stop?

Gupta, S., Kapoor, A.K., Verma, H.V., & Vij, M. (2018). Why do shoppers stop at Shoppers Stop?. International Journal of Research. 5(15). 1506-1530.
Number of pages: 24 Posted: 20 Aug 2021
Cardiff Metropolitan University - Cardiff School of Management, University of Delhi - Faculty of Management Studies, University of Delhi - Faculty of Management Studies and University of Delhi - Faculty of Management Studies
Downloads 117 (513,915)
Citation 6

Abstract:

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Shoppers Stop, Consumer life stage, Multi product retail

10.

Mindfulness, Mindful Consumption, and Subjective Happiness: An experimental study

Gupta, S., & Verma, H. (2018). Mindfulness, Mindful Consumption, and Subjective Happiness: An experimental study. In PAN IIT international management conference 2018. IIT Roorkee.
Number of pages: 5 Posted: 14 Dec 2021
Sharad Gupta and Harsh Verma
Cardiff Metropolitan University - Cardiff School of Management and University of Delhi - Faculty of Management Studies
Downloads 105 (557,233)
Citation 1

Abstract:

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Mindfulness, Mindful Consumption, Happiness, Guided Short Meditation

Why do Shoppers Stop at Shoppers Stop? - An Analysis of Influencers

Gupta, S., & Kapoor, A. (2017). Why do shoppers stop at Shoppers Stop?. In 2017 Annual conference of Emerging Markets Conference Board. Indian Institute of Management Lucknow, Noida Campus.
Number of pages: 5 Posted: 15 Nov 2021
Sharad Gupta and Anuj Pal Kapoor
Cardiff Metropolitan University - Cardiff School of Management and University of Delhi - Faculty of Management Studies
Downloads 66 (750,181)

Abstract:

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Shoppers Stop, Consumer life stage, Multi product retail, Retail

Why do shoppers stop at Shoppers Stop? - An analysis of influencers

Gupta, S., & Kapoor, A. (2017). Why do shoppers stop at Shoppers Stop?. In 2017 Annual conference of Emerging Markets Conference Board. Indian Institute of Management Lucknow, Noida Campus.
Number of pages: 5 Posted: 14 Dec 2021
Sharad Gupta and Anuj Pal Kapoor
Cardiff Metropolitan University - Cardiff School of Management and University of Delhi - Faculty of Management Studies
Downloads 21 (1,180,385)

Abstract:

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Shoppers, Shopping, Influencers

12.

Dichotomy in brand claims: Focus on Breads in NCR Region

Sharma, S. & Gupta, S. (2021). Dichotomy in brand claims: Focus on Breads in NCR Region. EEL, 20(3), 365-376.
Number of pages: 7 Posted: 04 Aug 2021
Sarthak Sharma and Sharad Gupta
RSPL Ltd and Cardiff Metropolitan University - Cardiff School of Management
Downloads 68 (725,834)
Citation 2

Abstract:

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Dichotomy in claims, Mindful consumption, Branding, Breads

13.

Effect of environmental variables on Green Buying Intention in different Purchase Situations

Number of pages: 6 Posted: 04 Nov 2021
Sharad Gupta and Neena Sinha
Cardiff Metropolitan University - Cardiff School of Management and Guru Gobind Singh Indraprastha University
Downloads 58 (788,133)
Citation 1

Abstract:

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Green Marketing, Intention, Purchase situation

14.

Corporate Social Responsibility - Summarizing Evolution of the Concept

Gupta, S. (2015). Corporate Social Responsibility - Summarizing evolution of the Concept. In 4th Annual International Convention. Delhi School of Economics, Delhi University
Number of pages: 18 Posted: 12 Nov 2021
Sharad Gupta
Cardiff Metropolitan University - Cardiff School of Management
Downloads 56 (802,079)
Citation 1

Abstract:

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Corporate Social Responsibility, CSR Theory, Competitive Advantage

15.

Mindful Consumption: Factorial Invariance and Group Differences

Gupta, S., & Verma, H. (2019). Mindful Consumption: Factorial invariance and group differences. In GABC XIth Transcontinental conference – Strategising for Global Connect. Eastern Michigan University, Universiteit Antewerpen, UMT, UTM, and DSB.
Posted: 16 Feb 2022
Sharad Gupta and Harsh Verma
Cardiff Metropolitan University - Cardiff School of Management and University of Delhi - Faculty of Management Studies

Abstract:

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Mindfulness, mindful consumption scale, factorial invariance, group differences

16.

Mindful Consumption - Antecedents, Consequences And Marketing Implications

Gupta, S. (2019). Mindful Consumption - Antecedents, Consequences and Marketing Implications. Dissertation. University of Delhi.
Posted: 07 Feb 2022
Sharad Gupta
Cardiff Metropolitan University - Cardiff School of Management

Abstract:

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Mindfulness, Mindful Consumption, Scale Development

17.

Consumer Mindfulness

Gupta, S., & Verma, H. (2018). Consumer Mindfulness. In Rethinking Management Education in the Digital Age. Faculty of Management Studies, Delhi University.
Posted: 07 Feb 2022
Sharad Gupta and Harsh Verma
Cardiff Metropolitan University - Cardiff School of Management and University of Delhi - Faculty of Management Studies

Abstract:

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Mindfulness, Consumer Mindfulness, Mindful Consumption, Sustainable Consumption

18.

Effects of Social Media Promotion on Mindful Consumers Of FMCG Products

Gupta, S. & Jain, A. (2016). Effect of Social media promotion on mindful consumers of FMCG products. In Proceedings of Conference on Brand Management 2016. 102-103.
Posted: 12 Nov 2021
Sharad Gupta and Ayushi Jain
Cardiff Metropolitan University - Cardiff School of Management and 3.14 Digital

Abstract:

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Mindful Consumer, Social Media, Promotion, Consumer Decision making

19.

Identifying Sustainable Consumers of Delhi

Gupta, S. (2016). Identifying Sustainable Consumers of Delhi. In Proceedings of Conference on Brand Management 2016. 134-135.
Posted: 12 Nov 2021
Sharad Gupta
Cardiff Metropolitan University - Cardiff School of Management

Abstract:

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Sustainable Consumption, Sustainable Marketing, Sustainable Development, Sustainable Behavior

20.

Impact of Mindfulness on Social Media Promotions for FMCG Products - An Exploratory Study

Jain, A., & Gupta, S. (2018). Impact of Mindfulness on Social Media Promotions for FMCG Products– An exploratory study. International Journal of Creative Research Thoughts, 6(2). 578-584.
Posted: 20 Aug 2021
Ayushi Jain and Sharad Gupta
3.14 Digital and Cardiff Metropolitan University - Cardiff School of Management

Abstract:

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Mindfulness, Mindful Consumers, Social Media, Promotion, FMCG products

21.

Mindful Effect of User-Centered Design on Brand Image and Brand Equity

Gupta, S., & Gupta, S. (2020). Mindful Effect of User-Centered Design on Brand Image and Brand Equity. Journal of the Social Sciences. 48(3). 3814-3820.
Posted: 20 Aug 2021
Sahil Gupta and Sharad Gupta
22feet Tribal Worldwide and Cardiff Metropolitan University - Cardiff School of Management

Abstract:

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Brand Equity, Brand Image, Mindfulness, UCD, User Centered Design

22.

Mindful Consumption Mediates Effect of Mindfulness on Life Satisfaction

Gupta, S. & Verma, H. (2021, accepted) ,"Mindful consumption mediates effect of mindfulness on life satisfaction", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matt Thomson, Seattle: Association for Consumer Research
Posted: 20 Aug 2021
Sharad Gupta and Harsh Verma
Cardiff Metropolitan University - Cardiff School of Management and University of Delhi - Faculty of Management Studies

Abstract:

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Mindfulness, Mindful consumption, Life satisfaction, Mediation

23.

Precursors and Impact of Mindful Consumption

Gupta, S., Lim, W. M., Verma, H., & Polonsky, M. (2021) ," Precursors and impact of Mindful consumption", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matt Thomson, Seattle: Association for Consumer Research
Posted: 20 Aug 2021
Cardiff Metropolitan University - Cardiff School of Management, Sunway Business School, Sunway University, University of Delhi - Faculty of Management Studies and Deakin University - Department of Marketing

Abstract:

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Mindful consumption, Mindfulness, Religious faith