Hortense Fong

Yale University, School of Management, Students

New Haven, CT

United States

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Scholarly Papers (1)

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Greedy or Grateful? Asking for More when Thanking Donors

Cowles Foundation Discussion Paper No. 2183, June 2019
Number of pages: 53 Posted: 18 Jun 2019
K. Sudhir, Hortense Fong and Subroto Roy
Yale School of Management, Yale University, School of Management, Students and University of New Haven - Department of Marketing and Quantitative Analysis
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Abstract:

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Gratitude, Field experiments, Reactance, Fundraising, Donor relationship management, Nonprofits, Altruism