Mollika Ghosh

Bangladesh Open University

Gazipur, Bangladesh

SCHOLARLY PAPERS

1

DOWNLOADS

426

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Ideas:
“  The researcher is a Ph.D student at University of Dhaka, department of Marketing as well as employed as a lecturer in Marketing at Bangladesh Open University, a renowned public university in Bangladesh. Her research interests are; F-commerce, Online buying, Consumer behavior & digital marketing strategies. Besides research, she loves cooking, singing & travelling.  ”

Scholarly Papers (1)

1.

Exploring The Factors Influencing Millennials Intention-To-Purchase of Facebook Advertising in Bangladesh

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 18 Posted: 04 Jan 2019
Mollika Ghosh
Bangladesh Open University
Downloads 426 (73,009)
Citation 1

Abstract:

Loading...

Facebook advertising, intention-topurchase, Hierarchy of effects model, Bangladesh, Millennials, Fashion accessory, Photography and event Management services, Alignment BSC, Critical Success Factors