Ervin Shames

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

http://www.darden.virginia.edu/faculty/shames.htm

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 9,762

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Top 9,762

in Total Papers Downloads

3,717

CITATIONS

1

Scholarly Papers (9)

1.

Perspectives on Brand Equity

UVA-M-0668
Number of pages: 15 Posted: 21 Oct 2008
Paul Farris, Ervin Shames and Eric Gregg
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and iLoyalty
Downloads 1,788 (5,810)
Citation 1

Abstract:

marketing, brand equity

2.

Levi's at Wal-Mart

UVA-M-0711
Number of pages: 24 Posted: 21 Oct 2008
Paul Farris, Ervin Shames and Gordon Mitchell
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 443 (46,256)

Abstract:

joint ventures, marketing programs, marketing strategy

3.

Benecol Spread and Media Planning

UVA-M-0664
Number of pages: 20 Posted: 21 Oct 2008
Paul Farris, Robert L. Carraway and Ervin Shames
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 358 (64,302)

Abstract:

advertising, advertising media, advertising strategy, media planning

4.

Conceptual Models of How Advertising Works to Persuade Individuals

Darden Case No. UVA-M-0681
Number of pages: 7 Posted: 16 Jun 2009
Paul Farris and Ervin Shames
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 231 (87,401)

Abstract:

advertising, decision making

5.

Kuhn Flowers

UVA-M-0696
Number of pages: 21 Posted: 21 Oct 2008
Paul Farris and Ervin Shames
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 185 (121,180)

Abstract:

service operations, marketing, retail marketing, strategy

6.

Advertising Agency Compensation

Darden Case No. UVA-M-0539
Number of pages: 4 Posted: 16 Jun 2009
Ervin Shames and John Ferries
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 177 (121,747)

Abstract:

advertising

7.

Evolution or Revolution in the Music Industry?

Darden Case No. UVA-M-0684
Number of pages: 10 Posted: 16 Jun 2009
Paul Farris, Ervin Shames, Eric Gregg and Sonia Almedia
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, iLoyalty and affiliation not provided to SSRN
Downloads 177 (125,851)

Abstract:

channesl of distribution, pricing

8.

Silk Soymilk

Darden Case No. UVA-M-0771
Number of pages: 20 Posted: 16 Jun 2009
Paul Farris and Ervin Shames
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 95 (203,406)

Abstract:

advertising, promotion, brand strategy

9.

Managing the Copy-Testing Process

Darden Case No. UVA-M-0680
Number of pages: 12 Posted: 16 Jun 2009
Paul Farris and Ervin Shames
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 49 (306,811)

Abstract:

advertising