Ervin Shames

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

http://www.darden.virginia.edu/faculty/shames.htm

  • University of Virginia - Darden School of Business

SCHOLARLY PAPERS

8

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Scholarly Papers (8)

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1.

Red Bull (a)

Darden Case No. UVA-M-0663
Number of pages: 12 Posted: 21 Oct 2008
Paul Farris, Ervin Shames, Richard R. Johnson and Jordan Mitchell
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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advertising, advertising strategy, brand management, marketing mix, marketing strategy

2.

Perspectives on Brand Equity

Darden Case No. UVA-M-0668
Number of pages: 17 Posted: 21 Oct 2008 Last Revised: 10 Nov 2021
Paul Farris, Ervin Shames and Eric Gregg
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and iLoyalty
Downloads 1,886 (13,781)
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Abstract:

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marketing brand, equity branding

3.

Levi's at Wal-Mart?

Darden Case No. UVA-M-0711
Number of pages: 24 Posted: 21 Oct 2008
Paul Farris, Ervin Shames and Gordon Mitchell
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 473 (94,652)
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brand equity, advertising and promotion

4.

Benecol Spread and Media Planning

Darden Case No. UVA-M-0664
Number of pages: 23 Posted: 21 Oct 2008
Paul Farris, Robert L. Carraway and Ervin Shames
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 362 (128,853)
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advertising media, advertising strategy, media planning

5.

Kuhn Flowers

Darden Case No. UVA-M-0696
Number of pages: 18 Posted: 21 Oct 2008
Paul Farris, Ervin Shames and Thomas G. Disantis
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 203 (230,924)
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Marketing, Strategy, Retailing, Service, Operations

6.

Evolution or Revolution in the Music Industry?

Darden Case No. UVA-M-0684
Number of pages: 9 Posted: 16 Jun 2009
Paul Farris, Ervin Shames, Eric Gregg and Sonia Almedia
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, iLoyalty and affiliation not provided to SSRN
Downloads 192 (242,680)
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Abstract:

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channels of distribution, pricing

7.

Silk Soy Milk (a)

Darden Case No. UVA-M-0771
Number of pages: 16 Posted: 16 Jun 2009
Paul Farris, Ervin Shames and Michael Wasden
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 108 (383,018)
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soy milk, beverage industry

8.

Red Bull (Abridged)

Darden Case No. UVA-M-0849
Number of pages: 8 Posted: 30 May 2017
Paul Farris, Ervin Shames and Richard R. Johnson
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 4 (921,171)
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Abstract:

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advertising, advertising strategy, brand management, marketing mix, marketing strategy, brand positioning, product line management