P.O. Box 6550
Charlottesville, VA 22906-6550
University of Virginia - Darden School of Business
in Total Papers Downloads
This is a Darden A Case paper. Darden A Case charges $6.25 .
File name: UVA-M-0663.
If you wish to purchase the right to make copies of this paper for distribution to others, please select the quantity.
advertising, advertising strategy, brand management, marketing mix, marketing strategy
marketing, brand equity
File name: UVA-M-0711.
brand equity, advertising and promotion
File name: UVA-M-0664.
advertising media, advertising strategy, media planning
File name: UVA-M-0696.
Marketing, Strategy, Retailing, Service, Operations
File name: UVA-M-0684.
channels of distribution, pricing
File name: UVA-M-0539.
advertising agency compensation
File name: UVA-M-0771.
soy milk, beverage industry
File name: UVA-M-0849.
advertising, advertising strategy, brand management, marketing mix, marketing strategy, brand positioning, product line management
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