Robert E. Spekman

University of Virginia - Darden School of Business

Tayloe Murphy Professor of Business Administration

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

http://www.darden.virginia.edu/faculty/spekman.htm

SCHOLARLY PAPERS

47

DOWNLOADS
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21,962

CITATIONS
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12

Scholarly Papers (47)

1.

Corporate Social Responsibility and Global Supply Chain Management: A Normative Perspective

Darden Business School Working Paper No. 04-05
Number of pages: 30 Posted: 27 Jan 2005
Robert E. Spekman, Patricia H. Werhane and D. Eric Boyd
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and James Madison University - College of Business
Downloads 2,685 (2,715)
Citation 2

Abstract:

supply chain, business ethics, corporate social responsibility

Daimler-Benz A.G.: Negotiations between Daimler and Chrysler

UVA-F-1241
Number of pages: 46 Posted: 21 Oct 2008
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, Independent, University of Virginia - Darden School of Business and Rutgers, The State University of New Jersey - Management & Global Business
Downloads 1,387 (9,481)

Abstract:

mergers and acquisitions, strategic alliance, negotiation, valuation, cross-border investment

Daimler-Benz A.G.: Negotiations between Daimler and Chrysler

Darden Case No. UVA-F-1241
Number of pages: 46 Posted: 21 Oct 2008
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, Independent, University of Virginia - Darden School of Business and Rutgers, The State University of New Jersey - Management & Global Business
Downloads 178 (133,800)

Abstract:

mergers and acquisitions, strategic alliance, negotiation, valuation, cross-border investment

3.
Downloads 1,531 ( 8,250)

Package War: Fedex Vs. Ups

UVA-G-0485
Number of pages: 34 Posted: 21 Oct 2008
Robert F. Bruner, Robert E. Spekman and Lane Crowder
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 1,229 (11,552)

Abstract:

competitive analysis, competitive decision making, competitive dynamics, customer service

Package War: Fedex Vs. Ups

Darden Case No. UVA-G-0485
Number of pages: 34 Posted: 21 Oct 2008
Robert F. Bruner, Robert E. Spekman and Lane Crowder
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 302 (77,648)

Abstract:

competitive analysis, competitive decision making, competitive dynamics, customer service

4.

Supply Chain Competency: Learning as a Key Component

Darden Business School Working Paper No. 01-16
Number of pages: 40 Posted: 06 Sep 2001
Robert E. Spekman, Joseph Spear and John Kamauff
University of Virginia - Darden School of Business, University of Richmond and PriceWaterhouseCoopers LLP - Arlington Office
Downloads 1,195 (11,910)
Citation 5

Abstract:

5.

Using Social Media in the B2b Context

Darden Case No. UVA-M-0778
Number of pages: 16 Posted: 05 Apr 2010
Robert E. Spekman
University of Virginia - Darden School of Business
Downloads 1,138 (10,814)

Abstract:

marketing

Chrysler Corporation: Negotiations between Daimler and Chrysler (V. 2.2)

UVA-F-1240
Number of pages: 46 Posted: 21 Oct 2008
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, Independent, University of Virginia - Darden School of Business and Rutgers, The State University of New Jersey - Management & Global Business
Downloads 812 (21,751)

Abstract:

mergers and acquisitions, strategic alliance, negotiation, valuation, cross-border investment

Chrysler Corporation: Negotiations between Daimler and Chrysler (V. 2.2)

Darden Case No. UVA-F-1240
Number of pages: 46 Posted: 21 Oct 2008
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, Independent, University of Virginia - Darden School of Business and Rutgers, The State University of New Jersey - Management & Global Business
Downloads 109 (200,549)

Abstract:

mergers and acquisitions, strategic alliance, negotiation, valuation, cross-border investment

Sales Force Management and Measurement

Darden Case No.: UVA-M-0721
Number of pages: 14 Posted: 21 Oct 2008
Paul Farris, Robert E. Spekman and Neil Bendle
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 664 (28,991)

Abstract:

Sales Force Management and Measurement

Darden Case No. UVA-M-0721
Number of pages: 14 Posted: 21 Oct 2008
Eric Larson, Neil Bendle, Paul Farris and Robert E. Spekman
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 185 (129,047)

Abstract:

8.

The Apple Iphone

Darden Case No. UVA-M-0765
Number of pages: 15 Posted: 16 Jun 2009
Paul Farris and Robert E. Spekman
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 839 (19,086)

Abstract:

pricing, marketing, innovation

9.
Downloads 768 ( 23,964)

Fedex and Ups - the War Continues

UVA-M-0689
Number of pages: 16 Posted: 21 Oct 2008
Robert E. Spekman
University of Virginia - Darden School of Business
Downloads 708 (26,505)

Abstract:

corporate culture, competitive dynamics, marketing strategy

Fedex and Ups - the War Continues

Darden Case No. UVA-M-0689
Number of pages: 16 Posted: 21 Oct 2008
Robert E. Spekman
University of Virginia - Darden School of Business
Downloads 60 (290,635)

Abstract:

corporate culture, competitive dynamics, marketing strategy

10.

Internet Usage Within B2B Relationships and Its Impact on Value Creation: A Conceptual Model and Research Propositions

Darden Business School Working Paper No. 01-17
Number of pages: 35 Posted: 06 Sep 2001
D. Eric Boyd and Robert E. Spekman
James Madison University - College of Business and University of Virginia - Darden School of Business
Downloads 736 (24,712)

Abstract:

Renault-Volvo Strategic Alliance (a): March 1993

Darden Case No.: UVA-G-0480
Number of pages: 14 Posted: 21 Oct 2008
Robert F. Bruner and Robert E. Spekman
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 669 (28,687)

Abstract:

corporate financial strategy, acquisitions, joint ventures, leadership, mergers

Renault-Volvo Strategic Alliance (a): March 1993

Darden Case No. UVA-G-0480
Number of pages: 14 Posted: 21 Oct 2008
Robert F. Bruner and Robert E. Spekman
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 59 (293,105)

Abstract:

corporate financial strategy, acquisitions, joint ventures, leadership, mergers

12.

At&Amp;T and Olivetti: Analysis of a Failed Strategic Alliance

UVA-M-0430
Number of pages: 11 Posted: 21 Oct 2008
Robert E. Spekman and Meredith Bolon
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 667 (28,456)

Abstract:

partnership, international case

British Airways - Usair (a): Structuring a Global Strategic Alliance

UVA-OB-0584
Number of pages: 28 Posted: 21 Oct 2008
Thomas MacAvoy, Lynn Isabella, Ted Forbes and Robert E. Spekman
affiliation not provided to SSRN, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 544 (37,900)

Abstract:

international operations, organizational structure, international case, diversity case

British Airways - Usair (a): Structuring a Global Strategic Alliance

Darden Case No. UVA-OB-0584
Number of pages: 28 Posted: 21 Oct 2008
Thomas MacAvoy, Lynn Isabella, Ted Forbes and Robert E. Spekman
affiliation not provided to SSRN, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 58 (295,659)

Abstract:

international operations, organizational structure, international case, diversity case

14.

Partnership Performance in Supply Chains - The Impact of Collaboration

Darden Business School Working Paper No. 02-10
Number of pages: 31 Posted: 23 Apr 2003
Niklas Myhr and Robert E. Spekman
Chapman University - The George L. Argyros School of Business & Economics and University of Virginia - Darden School of Business
Downloads 522 (38,820)
Citation 1

Abstract:

15.

Designing Channels of Distribution

Darden Case No. UVA-M-0769
Number of pages: 16 Posted: 16 Jun 2009
Paul Farris and Robert E. Spekman
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 471 (37,286)

Abstract:

business-to-business marketing, implementation, distribution

16.

ZS Associates: Sales Force Sizing

Darden Case No. UVA-M-0745
Number of pages: 8 Posted: 21 Oct 2008
Robert E. Spekman
University of Virginia - Darden School of Business
Downloads 404 (49,046)

Abstract:

business-to-business marketing, marketing strategy, sales-force management

17.

Organizational Buying Behavior: Where We Have Been and Where We Need to Go

Darden Business School Working Paper No. 1993207, Georgetown McDonough School of Business Research Paper No. 2012-05
Number of pages: 29 Posted: 29 Jan 2012
Robert E. Spekman and Robert J. Thomas
University of Virginia - Darden School of Business and McDonough School of Business
Downloads 351 (57,497)

Abstract:

Business-to-Business marketing, organizational buying behavior, B2B marketing strategy

18.

IBM and Apple Computer Alliance (C)

UVA-M-0511
Number of pages: 13 Posted: 21 Oct 2008
Robert E. Spekman, Lane Crowder and Katarina Paddack
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 338 (67,016)
Citation 1

Abstract:

conflict management, entrepreneurship, strategic alliance, strategic planning, technology management, Alternative Business Issue or Setting, cross-cultural issues, diversity issues

19.

Task Conflict, Integrative Potential, and Conflict Management Strategies in Joint Ventures

IEEE PES Transmission and Distribution Conference and Exposition, 2008
Number of pages: 62 Posted: 19 Jan 2008
Mark E. Parry, Michael Song and Robert E. Spekman
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, Institute for Entrepreneurship and Innovation and University of Virginia - Darden School of Business
Downloads 282 (81,149)
Citation 1

Abstract:

joint ventures, cross-functional projects, project conflicts, conflict resolution

Renault-Volvo Strategic Alliance (B): September 1993

Darden Case No.: UVA-G-0481
Number of pages: 15 Posted: 21 Oct 2008
Robert F. Bruner and Robert E. Spekman
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 254 (94,006)

Abstract:

acquisitions, joint ventures, leadership, mergers, international case

Renault-Volvo Strategic Alliance (B): September 1993

Darden Case No. UVA-G-0481
Number of pages: 15 Posted: 21 Oct 2008
Robert F. Bruner and Robert E. Spekman
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 24 (417,892)

Abstract:

acquisitions, joint ventures, leadership, mergers, international case

21.
Downloads 254 ( 94,466)

I.M.A.G.E. International

UVA-M-0417
Number of pages: 6 Posted: 21 Oct 2008
Derek Newton, Robert E. Spekman and Alexandra Ranson
affiliation not provided to SSRN, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 147 (158,564)

Abstract:

diversity in the workplace, marketing planning, sales management, diversity case, international, Crosscultural Behavior

I.M.A.G.E. International

Darden Case No. UVA-M-0417
Number of pages: 6 Posted: 21 Oct 2008
Derek Newton, Robert E. Spekman and Alexandra Ranson
affiliation not provided to SSRN, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 107 (203,293)

Abstract:

diversity in the workplace, marketing planning, sales management, diversity case, international, Crosscultural Behavior

22.

Bombardier (A): The Procurement Decision of Light-Rail Cars for the L.A. Metro Transit Authority

UVA-M-0470
Number of pages: 20 Posted: 21 Oct 2008
Robert E. Spekman and Lane Crowder
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 241 (77,829)

Abstract:

business-to-business marketing, government and business, procurement, public administration, purchasing, international, Alternative Business Issue or Setting, diverse protagonist, nationality

23.

United Technologies Corporation: Supplier Development Initiative

UVA-M-0646
Number of pages: 14 Posted: 21 Oct 2008
Robert E. Spekman and Emily Jean Gibbons
University of Virginia - Darden School of Business and Independent
Downloads 238 (101,121)

Abstract:

business-to-business marketing, supply-chain

24.

Collaborative E-Commerce: Shaping the Future of Partnerships in the Heathcare Industry

UVA-M-0661
Number of pages: 18 Posted: 21 Oct 2008
Robert E. Spekman and Anwar Harahsheh
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 232 (100,683)

Abstract:

pharmaceuticals, alliances, outsourcing, e-commerce

25.

Renault-Volvo Strategic Alliance (D): December 2, 1993, and Beyond

Darden Case No.: UVA-G-0483
Number of pages: 9 Posted: 21 Oct 2008
Robert F. Bruner and Robert E. Spekman
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 221 (104,283)

Abstract:

acquisitions, joint ventures, leadership, mergers, international case, diversity

26.

Telezoo (A): Feast or Famine?

UVA-M-0651
Number of pages: 15 Posted: 21 Oct 2008
Robert E. Spekman
University of Virginia - Darden School of Business
Downloads 220 (100,683)

Abstract:

telecommunications industry, business-to-business marketing, market planning, e-commerce, development

27.
Downloads 212 (113,579)

Telezoo (B): Feast or Famine?

UVA-M-0652
Number of pages: 10 Posted: 21 Oct 2008
Robert E. Spekman
University of Virginia - Darden School of Business
Downloads 172 (138,091)

Abstract:

telecommunications industry, business-to-business marketing, market planning, segmentation, e-commerce, development

Telezoo (B): Feast or Famine?

Darden Case No. UVA-M-0652
Number of pages: 10 Posted: 21 Oct 2008
Neil Campbell and Robert E. Spekman
affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 40 (349,519)

Abstract:

telecommunications industry, business-to-business marketing, market planning, segmentation, e-commerce, development

British Airways - Usair (B): Structuring a Global Strategic Alliance

UVA-OB-0585
Number of pages: 10 Posted: 21 Oct 2008
Thomas MacAvoy, Lynn Isabella, Ted Forbes and Robert E. Spekman
affiliation not provided to SSRN, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 165 (143,301)

Abstract:

international operations, organizational structure, international case

British Airways - Usair (B): Structuring a Global Strategic Alliance

Darden Case No. UVA-OB-0585
Number of pages: 10 Posted: 21 Oct 2008
Thomas MacAvoy, Lynn Isabella, Ted Forbes and Robert E. Spekman
affiliation not provided to SSRN, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 45 (333,075)

Abstract:

international operations, organizational structure, international case

29.

Fiat and Chrysler: Gaining on Global Automakers?

Darden Case No. UVA-M-0780
Number of pages: 22 Posted: 05 Apr 2010
Robert E. Spekman
University of Virginia - Darden School of Business
Downloads 209 (100,263)

Abstract:

marketing strategy, alliances

30.

Ibm and Apple Computer Alliance (a)

UVA-M-0509
Number of pages: 10 Posted: 21 Oct 2008
Robert E. Spekman, Lane Crowder and Katarina Paddack
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 208 (113,579)
Citation 1

Abstract:

conflict management, entrepreneurship, strategic alliance, strategic planning, technology management, diverse protagonist

31.
Downloads 196 (122,454)

Battlefield Furniture Group, Inc.

UVA-M-0431
Number of pages: 10 Posted: 21 Oct 2008
Derek Newton, Robert E. Spekman and Alexandra Ranson
affiliation not provided to SSRN, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 128 (177,468)

Abstract:

sales-force management, sales management

Battlefield Furniture Group, Inc.

Darden Case No. UVA-M-0431
Number of pages: 10 Posted: 21 Oct 2008
Derek Newton, Robert E. Spekman and Alexandra Ranson
affiliation not provided to SSRN, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 68 (271,647)

Abstract:

sales-force management, sales management

32.

Telezoo (C): Feast or Famine?

UVA-M-0662
Number of pages: 18 Posted: 21 Oct 2008
Robert E. Spekman
University of Virginia - Darden School of Business
Downloads 185 (125,361)

Abstract:

channesl of distribution, marketing strategy, internet marketing

33.
Downloads 184 (129,834)
Citation 1

Ibm and Apple Computer Alliance (B)

UVA-M-0510
Number of pages: 13 Posted: 21 Oct 2008
Robert E. Spekman, Lane Crowder and Katarina Paddack
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 147 (158,564)
Citation 1

Abstract:

conflict management, strategic alliance, strategic planning, technology management, diversity issues

Ibm and Apple Computer Alliance (B)

Darden Case No. UVA-M-0510
Number of pages: 13 Posted: 21 Oct 2008
Robert E. Spekman, Lane Crowder and Katarina Paddack
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 37 (360,322)
Citation 1

Abstract:

conflict management, strategic alliance, strategic planning, technology management, diversity issues

Ibm and Apple Computer Alliance (D) Epilogue: 1995-96

UVA-M-0512
Number of pages: 8 Posted: 21 Oct 2008
Robert E. Spekman, Lane Crowder and Katarina Paddack
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 149 (156,733)

Abstract:

conflict management, strategic alliance, strategic planning, technology management

Ibm and Apple Computer Alliance (D) Epilogue: 1995-96

Darden Case No. UVA-M-0512
Number of pages: 8 Posted: 21 Oct 2008
Robert E. Spekman, Lane Crowder and Katarina Paddack
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 34 (371,705)

Abstract:

conflict management, strategic alliance, strategic planning, technology management

35.

Alliance Competence: From Conceptualization to Implementation, with Implications for the Alliance Manager

Darden Business School Working Paper No. 2038550
Number of pages: 37 Posted: 11 Apr 2012
Robert E. Spekman
University of Virginia - Darden School of Business
Downloads 168 (119,071)

Abstract:

alliances, collaboration, alliance skills and capabilities, alliance competency

36.

Renault-Volvo Strategic Alliance (C): December 1, 1993

Darden Case No.: UVA-G-0482
Number of pages: 15 Posted: 21 Oct 2008
Robert F. Bruner and Robert E. Spekman
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 168 (136,652)

Abstract:

acquisitions, joint ventures, leadership, mergers, international case

37.
Downloads 121 (184,618)

Madison Fiber Corporation

UVA-M-0425
Number of pages: 11 Posted: 21 Oct 2008
Derek Newton, Robert E. Spekman and Alexandra Ranson
affiliation not provided to SSRN, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 111 (197,830)

Abstract:

sales-force compensation, sales management

Madison Fiber Corporation

Darden Case No. UVA-M-0425
Number of pages: 11 Posted: 21 Oct 2008
Derek Newton, Robert E. Spekman and Alexandra Ranson
affiliation not provided to SSRN, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 10 (497,079)

Abstract:

sales-force compensation, sales management

38.

A Note on Sizing the Sales Force

Darden Case No. UVA-M-0746
Number of pages: 12 Posted: 21 Oct 2008
Robert E. Spekman
University of Virginia - Darden School of Business
Downloads 117 (172,594)

Abstract:

marketing strategy, sales management

Bombardier (B): the L.A. Metro Transit Authority Decision: Epilogue

UVA-M-0471
Number of pages: 5 Posted: 21 Oct 2008
Robert E. Spekman and Lane Crowder
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 69 (269,455)

Abstract:

International joint venture, business-to-business marketing, government and business, procurement, public administration, purchasing, Alternative Business Issue or Setting, diverse protagonist, nationality

Bombardier (B): the L.A. Metro Transit Authority Decision: Epilogue

Darden Case No. UVA-M-0471
Number of pages: 5 Posted: 21 Oct 2008
Robert E. Spekman and Lane Crowder
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 33 (375,718)

Abstract:

International joint venture, business-to-business marketing, government and business, procurement, public administration, purchasing, Alternative Business Issue or Setting, diverse protagonist, nationality

40.

The Licensing of Market Development Rights within Technology Alliances: A Shareholder Value Perspective

Journal of Product Innovation Management, Forthcoming
Number of pages: 39 Posted: 17 Jan 2008
D. Eric Boyd and Robert E. Spekman
James Madison University - College of Business and University of Virginia - Darden School of Business
Downloads 96 (215,016)

Abstract:

innovation, alliances, marketing strategy, shareholder value, licensing

Smoking and Health (B): Gains Made and Miles to Travel

UVA-M-0726
Number of pages: 6 Posted: 21 Oct 2008
Robert E. Spekman
University of Virginia - Darden School of Business
Downloads 77 (252,723)

Abstract:

marketing, positioning, communications

Smoking and Health (B): Gains Made and Miles to Travel

Darden Case No. UVA-M-0726
Number of pages: 6 Posted: 21 Oct 2008
Robert E. Spekman
University of Virginia - Darden School of Business
Downloads 17 (457,308)

Abstract:

marketing, positioning, communications

42.
Downloads 75 (254,203)

Shell Italia (a)

UVA-OB-0586
Number of pages: 15 Posted: 21 Oct 2008
Thomas MacAvoy, Lynn Isabella, Ted Forbes and Robert E. Spekman
affiliation not provided to SSRN, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 49 (320,747)

Abstract:

joint ventures, international case, diversity case

Shell Italia (a)

Darden Case No. UVA-OB-0586
Number of pages: 15 Posted: 21 Oct 2008
Thomas MacAvoy, Lynn Isabella, Ted Forbes and Robert E. Spekman
affiliation not provided to SSRN, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 26 (407,406)

Abstract:

joint ventures, international case, diversity case

43.

James R. Steiner

UVA-M-0419
Number of pages: 14 Posted: 21 Oct 2008
Derek Newton, Robert E. Spekman and Alexandra Ranson
affiliation not provided to SSRN, University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 62 (273,023)

Abstract:

sales-force management

44.
Downloads 61 (284,537)

Shell Italia (B)

UVA-OB-0587
Number of pages: 4 Posted: 21 Oct 2008
Thomas MacAvoy, Lynn Isabella, Ted Forbes and Robert E. Spekman
affiliation not provided to SSRN, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 49 (320,747)

Abstract:

joint ventures, international case

Shell Italia (B)

Darden Case No. UVA-OB-0587
Number of pages: 4 Posted: 21 Oct 2008
Thomas MacAvoy, Lynn Isabella, Ted Forbes and Robert E. Spekman
affiliation not provided to SSRN, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Virginia - Darden School of Business
Downloads 12 (485,751)

Abstract:

joint ventures, international case

45.

Nbc Sports: the Major League Baseball Television Rights Decision

Darden Case No. UVA-M-0691
Number of pages: 14 Posted: 21 Oct 2008
Robert E. Spekman
University of Virginia - Darden School of Business
Downloads 57 (273,023)

Abstract:

46.

Compact Fluorescent Bulbs: 15 Years Later

Darden Case No. UVA-M-0766
Number of pages: 6 Posted: 16 Jun 2009
Paul Farris and Robert E. Spekman
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 50 (301,797)

Abstract:

strategy formulation, sustainability

47.

The Emergence and Impact of Consumer Brand Empowerment in Online Social Networks: A Proposed Ontology

Journal of Brand Management, Vol. 21, Issue 6, pp. 516-531, 2014
Number of pages: 16 Posted: 11 Sep 2014
D. Eric Boyd, Theresa B. Clarke and Robert E. Spekman
James Madison University - College of Business, James Madison University and University of Virginia - Darden School of Business
Downloads 0 (532,463)

Abstract: