Garima Mathur

Prestige Institute of Management

Associate Professor

Airport Road, Opposite Deendayal

Nagar

Gwalior, MP 474 020

India

SCHOLARLY PAPERS

3

DOWNLOADS

125

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Antecedents to Purchase Intention – A Perceptual Study About 'YouTube' Videos

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 8 Posted: 02 Feb 2019 Last Revised: 25 Apr 2019
Garima Mathur, Abhinav khandelwal and Radhika Mittal
Prestige Institute of Management, Prestige Institute of Management, Students and Prestige Institute of Management, Students
Downloads 81 (307,989)

Abstract:

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Purchase Intention, YouTube, Social Media, Consumer

2.

Impact of Facebook Usage on Students’ Involvement in Studies

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 10 Posted: 02 Feb 2019 Last Revised: 25 Apr 2019
Prestige Institute of Management, Prestige Institute of Management, Prestige Institute of Management, Students, Prestige Institute of Management, Students and Prestige Institute of Management, Students
Downloads 35 (449,147)

Abstract:

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Facebook, Social networking site Addiction, Students involvement in academics

3.

Antecedents of Green Loyalty: A Study of Consumer Using Rechargeable Battery

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 4 Posted: 31 Dec 2018
Prestige Institute of Management, Prestige Institute of Management and Prestige Institute of Management
Downloads 9 (594,406)

Abstract:

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Green Loyalty, Environment