K. M. Ashifa

Kalasalingam University

Krishnankoil

India

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Scholarly Papers (1)

1.

Behavior Analysis Matrix for Women Soap Opera Viewers: A Structural Analysis

J. Mgt. Mkt. Review 3 (4) 206 – 212 (2018)
Number of pages: 7 Posted: 11 Jan 2019
K. M. Ashifa
Kalasalingam University
Downloads 5 (605,734)

Abstract:

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Structural Equation Modelling; Performance; Socio-cultural Traits; Economical Traits; Psychological Traits; Physiological Traits