James Lattin

Stanford University - Graduate School of Business

655 Knight Way

Stanford, CA 94305-5015

United States

SCHOLARLY PAPERS

2

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SSRN CITATIONS

2

CROSSREF CITATIONS

2

Scholarly Papers (2)

1.

A Hidden Markov Model of Customer Relationship Dynamics

Netzer, Oded, James M. Lattin and V. Srinivasan (2008), “A Hidden Markov Model of Customer Relationship Dynamics”, Marketing Science, 27, March-April, 185-204. http://dx.doi.org/10.1287/mksc.1070.0294
Number of pages: 44 Posted: 16 Aug 2005 Last Revised: 07 Nov 2016
Oded Netzer, James Lattin and V. Seenu Srinivasan
Columbia Business School - Marketing, Stanford University - Graduate School of Business and Stanford University - Graduate School of Business
Downloads 938 (23,981)
Citation 6

Abstract:

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Dynamic choice models, direct marketing, customer relationship management, segmentation, hidden Markov models

2.

Coalition Loyalty Program Not Working? Perhaps You’re Doing It Wrong

Stanford University Graduate School of Business Research Paper No. 18-13
Number of pages: 41 Posted: 10 Mar 2018
Pedro Gardete and James Lattin
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 137 (212,372)

Abstract:

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Loyalty Programs, Coalitions, Cross-Market Bundling