Koen Pauwels

Northeastern University - D’Amore-McKim School of Business

360 Huntington Ave.

Boston, MA 02115

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 36,501

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Top 36,501

in Total Papers Downloads

2,085

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (7)

1.

Omnichannel Marketing: The Challenge of Data-Integrity

Northeastern U. D’Amore-McKim School of Business Research Paper No. 3460580, NYU Stern School of Business
Number of pages: 31 Posted: 09 Oct 2019
University of Minnesota - Twin Cities, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, University of Pennsylvania - Marketing Department, Northeastern University - D’Amore-McKim School of Business, The Stephen M. Ross School of Business at the University of Michigan, Massachusetts Institute of Technology (MIT) - Management Science (MS) and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 935 (38,291)
Citation 2

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2.

How Social Media Drove the 2016 US Presidential Election: A Longitudinal Topic and Platform Analysis

Number of pages: 98 Posted: 08 Sep 2020
Raoul Kübler, Koen Pauwels and Kai Manke
ESSEC Business School - Marketing Department, Northeastern University - D’Amore-McKim School of Business and Westfälische Wilhelms-Universität Münster
Downloads 789 (48,103)
Citation 1

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politics, marketing, social media, time series, probabilistic polls, election

3.

Racial Pay Gap in Influencer Marketing

Northeastern U. D’Amore-McKim School of Business Research Paper No. 4156872
Number of pages: 16 Posted: 20 Jul 2022
Amy Pei, Yakov Bart, Koen Pauwels and Kwong Chan
Northeastern University, Northeastern University - D'Amore-McKim School of Business, Northeastern University - D’Amore-McKim School of Business and Northeastern University
Downloads 173 (260,017)

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influencer marketing, racial pay gap, racial inequality, George Floyd, Black Lives Matter

4.

Should You Change Your Ad Messaging or Execution? It Depends on Brand Age

Number of pages: 32 Posted: 28 Aug 2021 Last Revised: 29 Nov 2021
Koen Pauwels, Bharat Sud, Robert Fisher and Kersi Antia
Northeastern University - D’Amore-McKim School of Business, University of Waterloo, University of Alberta - Department of Marketing, Business Economics & Law and University of Western Ontario - Richard Ivey School of Business
Downloads 118 (351,809)

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advertising, advertising messages and execution, brand management, Hausman-Taylor regression

5.

The Asymmetric Effect of Warranty Payments on Firm Value: The Moderating Role of Advertising, R&D, and Industry Concentration

International Journal of Research in Marketing, Vol. 38 (4), pp. 817-837, 2021
Number of pages: 78 Posted: 18 May 2021 Last Revised: 27 Jan 2022
Northeastern University - Marketing Area, Northeastern University - D’Amore-McKim School of Business, Bentley University - Department of Accountancy and Boston University - Questrom School of Business
Downloads 53 (559,554)

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Product warranty, product quality, marketing signals, firm value, marketing-finance interface

6.

Why and When to Launch New Products During a Recession: An Empirical Investigation of the U.K. FMCG Industry and the U.S. Automobile Industry.

Number of pages: 54 Posted: 19 Dec 2022
M. Berk Talay, Koen Pauwels and Steven Seggie
University of Massachusetts Lowell, Northeastern University - D’Amore-McKim School of Business and ESSEC Business School - Marketing Department
Downloads 17 (794,013)

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new product launch, recession, business cycles, fast moving consumer goods, automobile industry

7.

Do Mobile Payment Apps Influence Consumer Purchase Behaviors? Evidence from a Natural Experiment

Posted: 18 Feb 2020
Steven Qiang Lu and Koen Pauwels
University of Sydney Business School and Northeastern University - D’Amore-McKim School of Business

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Mobile Payment; Mobile Apps; Consumer Purchase Behavior; Convenience; Randomized Field Experiment; Natural Experiment