Koen Pauwels

Northeastern University

360 Huntington Ave.

Boston, MA 02115

United States

SCHOLARLY PAPERS

2

DOWNLOADS

220

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Omnichannel Marketing: The Challenge of Data-Integrity

Northeastern U. D’Amore-McKim School of Business Research Paper No. 3460580
Number of pages: 31 Posted: 09 Oct 2019
University of Minnesota - Twin Cities, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, University of Pennsylvania - Marketing Department, Northeastern University, The Stephen M. Ross School of Business at the University of Michigan, Massachusetts Institute of Technology (MIT) - Management Science (MS) and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 220 (145,692)
Citation 1

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2.

Do Mobile Payment Apps Influence Consumer Purchase Behaviors? Evidence from a Natural Experiment

Posted: 18 Feb 2020
Steven Qiang Lu and Koen Pauwels
University of Sydney Business School and Northeastern University

Abstract:

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Mobile Payment; Mobile Apps; Consumer Purchase Behavior; Convenience; Randomized Field Experiment; Natural Experiment