360 Huntington Ave.
Boston, MA 02115
United States
Northeastern University - D’Amore-McKim School of Business
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politics, marketing, social media, time series, probabilistic polls, election
influencer marketing, racial pay gap, racial inequality, racial bias, George Floyd
ESG, stakeholders, consumers, institutional investors, idiosyncratic risk
advertising, diversity, equity, inclusion, panel data, purchase intention
Advertising, price elasticity, mindset metrics, long-term effects, dynamic linear models, and empirical generalization.
advertising, advertising messages and execution, brand management, Hausman-Taylor regression
new product launch, recession, business cycles, fast moving consumer goods, automobile industry
advertising spending, voluntary disclosure, systematic bias, machine learning
health information technology, mobile apps, health and fitness, randomized field experiment
Product warranty, product quality, marketing signals, firm value, marketing-finance interface
Mobile Payment; Mobile Apps; Consumer Purchase Behavior; Convenience; Randomized Field Experiment; Natural Experiment
