Christophe Van den Bulte

University of Pennsylvania - Marketing Department

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 3,288

SSRN RANKINGS

Top 3,288

in Total Papers Downloads

14,551

SSRN CITATIONS
Rank 32,545

SSRN RANKINGS

Top 32,545

in Total Papers Citations

19

CROSSREF CITATIONS

7

Scholarly Papers (12)

1.

p-Hacking and False Discovery in A/B Testing

Number of pages: 46 Posted: 18 Jul 2018 Last Revised: 12 Dec 2018
Ron Berman, Leonid Pekelis, Aisling Scott and Christophe Van den Bulte
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads 6,335 (1,392)
Citation 11

Abstract:

Loading...

A/B testing, p-hacking, false discoveries, false positives, experimentation

2.

Credit Scoring with Social Network Data

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016) Credit Scoring with Social Network Data. Marketing Science 35(2):234-258.
Number of pages: 26 Posted: 03 Aug 2014 Last Revised: 02 Mar 2018
Yanhao 'Max' Wei, Pinar Yildirim, Christophe Van den Bulte and Chrysanthos Dellarocas
University of Southern California - Marshall School of Business, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and Boston University, Questrom School of Business - Department of Information Systems
Downloads 3,619 (3,649)
Citation 16

Abstract:

Loading...

social networks, credit scores, credit financing

3.

A Mega-Study of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor’s Appointment

Rotman School of Management Working Paper No. 3780267, Columbia Business School Research Paper Forthcoming
Number of pages: 75 Posted: 19 Feb 2021 Last Revised: 05 May 2021
University of Pennsylvania - The Wharton School, University of Pennsylvania - Perelman School of Medicine, Department of Medicine, University of Pennsylvania, University of Pennsylvania, University of Pennsylvania, University of Pennsylvania - Operations & Information Management Department, University of Pennsylvania, University of Pennsylvania, Columbia University - Columbia Business School, Harvard University - Business School (HBS), University of California, Los Angeles (UCLA), Anderson School of Management, Students, University of Pennsylvania, Geisinger Health System, Rutgers, The State University of New Jersey, Yale School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management, Geisinger Health System, University of Toronto, University of Pennsylvania - The Wharton School, Harvard Business School, Northwestern University, University of Toronto, Harvard University - Department of Economics, The Wharton School, Brigham Young University Marriott School of Business, Clarkson University–Icahn School of Medicine at Mount Sinai Bioethics ProgramGeisinger Health System, Center for Translational Bioethics and Health Care Policy, Columbia University, Harvard Business School, Harvard University - Harvard Kennedy School (HKS), University of Toronto - Rotman School of Management, Carnegie Mellon University, Department of Social and Decision Sciences, Geisinger Health System, University of Toronto - Behavioural Economics in Action at Rotman (BEAR), University of California, Los Angeles (UCLA), University of Arizona, University of California, Los Angeles (UCLA), University of Pennsylvania - The Wharton School, University of Pennsylvania - Perelman School of Medicine, University of Pennsylvania - Perelman School of Medicine, University of Hawaii at West O'ahu, University of Pennsylvania - Marketing Department, University of Pennsylvania - Perelman School of Medicine, Department of Medicine and University of Pennsylvania - Department of Psychology
Downloads 1,767 (12,022)
Citation 6

Abstract:

Loading...

vaccination, COVID-19, nudge, influenza, field experiment

4.

A Mega-Study of Text-Message Nudges Encouraging Patients to Get Vaccinated at their Pharmacy

Number of pages: 30 Posted: 19 Feb 2021 Last Revised: 24 May 2021
University of Pennsylvania - The Wharton School, University of Pennsylvania - Perelman School of Medicine, Department of Medicine, University of Pennsylvania, University of Pennsylvania, University of Pennsylvania, University of Pennsylvania - Operations & Information Management Department, University of Pennsylvania, University of Pennsylvania, University of California, Los Angeles (UCLA), Anderson School of Management, Students, University of California, Los Angeles (UCLA), Geisinger Health System, University of Pennsylvania, The Wharton School, Operations & Information Management Department, Students, Rutgers, The State University of New Jersey, Stanford University, University of California, Los Angeles (UCLA) - Anderson School of Management, Geisinger Health System, University of California, Los Angeles (UCLA) - Marketing Area, University of Pennsylvania, University of Pennsylvania - The Wharton School, Carnegie Mellon University, Northwestern University, Harvard University, The Wharton School, Clarkson University–Icahn School of Medicine at Mount Sinai Bioethics ProgramGeisinger Health System, Center for Translational Bioethics and Health Care Policy, University of Pennsylvania, University of Pennsylvania - Operations & Information Management Department, Geisinger Health System, Carnegie Mellon University, University of Arizona, Harvard University, University of Pennsylvania, Harvard Business School, University of Pennsylvania - The Wharton School, University of Pennsylvania - Perelman School of Medicine, University of Pennsylvania - Perelman School of Medicine, University of Hawaii at West O'ahu, University of Pennsylvania - Marketing Department, University of Pennsylvania - Perelman School of Medicine, Department of Medicine and University of Pennsylvania - Department of Psychology
Downloads 1,557 (14,683)

Abstract:

Loading...

vaccination, COVID-19, nudge, influenza, field experiment

5.

Social Network Design for Inducing Effort

Quantitative Marketing and Economics, forthcoming
Number of pages: 50 Posted: 09 Jun 2016 Last Revised: 18 May 2020
Pinar Yildirim, Yanhao 'Max' Wei, Christophe Van den Bulte and Joy Lu
University of Pennsylvania - The Wharton School, University of Southern California - Marshall School of Business, University of Pennsylvania - Marketing Department and Carnegie Mellon University, Tepper School of Business
Downloads 428 (85,916)

Abstract:

Loading...

social networks, social conformity, goals

6.

Participation vs. Effectiveness of Paid Endorsers in Social Advertising Campaigns: A Field Experiment

Number of pages: 42 Posted: 12 Dec 2015 Last Revised: 18 Jan 2016
Jing Peng and Christophe Van den Bulte
University of Connecticut - Department of Operations & Information Management and University of Pennsylvania - Marketing Department
Downloads 313 (122,258)
Citation 2

Abstract:

Loading...

Paid endorsement, Social advertising, Targeting, Viral marketing, Sample selection

7.

Contagion and Heterogeneity in New Product Diffusion: An Emperical Test

ERIM Report Series Reference No. ERS-2003-077-MKT
Number of pages: 53 Posted: 29 Jan 2004
Christophe Van den Bulte and S. Stremersch
University of Pennsylvania - Marketing Department and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 231 (166,400)

Abstract:

Loading...

income heterogeneity, innovation diffusion, meta-analysis, national culture, social contagion

8.

Directions of Growth: A Test of Positioning, Resource, Legitimation, and Vicarious Market Learning Arguments

Number of pages: 43 Posted: 10 Jun 2003
Nicolaj Siggelkow and Christophe Van den Bulte
University of Pennsylvania - Management Department and University of Pennsylvania - Marketing Department
Downloads 159 (232,619)
Citation 1

Abstract:

Loading...

firm growth

9.

False Discovery in A/B Testing

Number of pages: 51 Posted: 30 Nov 2020 Last Revised: 15 Mar 2021
Ron Berman and Christophe Van den Bulte
University of Pennsylvania - The Wharton School and University of Pennsylvania - Marketing Department
Downloads 142 (255,157)

Abstract:

Loading...

A/B Testing, Statistical Power, Experimentation, False Discovery Rate

10.

Wider Gaps in a Flatter World? The Speed of New Product Diffusion in Rich versus Poor Countries

Posted: 27 Aug 2016
Ashish Sood and Christophe Van den Bulte
University of California Riverside and University of Pennsylvania - Marketing Department

Abstract:

Loading...

new product diffusion; globalization

11.

Referral Programs and Customer Value

Journal of Marketing, Vol. 75, Issue 1, 46-59
Posted: 06 Aug 2014 Last Revised: 27 Aug 2014
Philipp Schmitt, Bernd Skiera and Christophe Van den Bulte
Independent, Goethe University Frankfurt and University of Pennsylvania - Marketing Department

Abstract:

Loading...

customer referral programs, customer loyalty, customer value, customer management, word of mouth, social networks

12.

New Product Diffusion with Independents and Imitators

Marketing Science, Vol. 26, No. 3, pp. 400-421
Posted: 15 May 2009
Christophe Van den Bulte and Yogesh V. Joshi
University of Pennsylvania - Marketing Department and University of Maryland - Department of Marketing

Abstract:

Loading...

asymmetric influence, diffusion of innovations, innovation, market segments, social contagion, social structure