Christophe Van den Bulte

University of Pennsylvania - Marketing Department

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

7

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Scholarly Papers (7)

1.

Credit Scoring with Social Network Data

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016) Credit Scoring with Social Network Data. Marketing Science 35(2):234-258.
Number of pages: 26 Posted: 03 Aug 2014 Last Revised: 23 Jun 2016
Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte and Chrysanthos Dellarocas
University of Southern California - Marshall School of Business, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and Boston University, Questrom School of Business - Department of Information Systems
Downloads 1,159 (4,182)

Abstract:

social networks, credit scores, credit financing

2.

Contagion and Heterogeneity in New Product Diffusion: An Emperical Test

ERIM Report Series Reference No. ERS-2003-077-MKT
Number of pages: 53 Posted: 29 Jan 2004
Christophe Van den Bulte and S. Stremersch
University of Pennsylvania - Marketing Department and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 214 (109,265)

Abstract:

income heterogeneity, innovation diffusion, meta-analysis, national culture, social contagion

3.

Directions of Growth: A Test of Positioning, Resource, Legitimation, and Vicarious Market Learning Arguments

Number of pages: 43 Posted: 10 Jun 2003
Nicolaj Siggelkow and Christophe Van den Bulte
University of Pennsylvania - Management Department and University of Pennsylvania - Marketing Department
Downloads 145 (153,450)

Abstract:

firm growth

4.

Wider Gaps in a Flatter World? The Speed of New Product Diffusion in Rich versus Poor Countries

Posted: 27 Aug 2016
Ashish Sood and Christophe Van den Bulte
University of California Riverside and University of Pennsylvania - Marketing Department

Abstract:

new product diffusion; globalization

5.

Participation vs. Effectiveness of Paid Endorsers in Social Advertising Campaigns: A Field Experiment

Number of pages: 42 Posted: 12 Dec 2015 Last Revised: 18 Jan 2016
Jing Peng and Christophe Van den Bulte
University of Pennsylvania - The Wharton School and University of Pennsylvania - Marketing Department
Downloads 0 (104,977)

Abstract:

Paid endorsement, Social advertising, Targeting, Viral marketing, Sample selection

6.

Referral Programs and Customer Value

Journal of Marketing, Vol. 75, Issue 1, 46-59
Posted: 06 Aug 2014 Last Revised: 27 Aug 2014
Philipp Schmitt, Bernd Skiera and Christophe Van den Bulte
Independent, University of Frankfurt - Department of Marketing and University of Pennsylvania - Marketing Department

Abstract:

customer referral programs, customer loyalty, customer value, customer management, word of mouth, social networks

7.

New Product Diffusion with Independents and Imitators

Marketing Science, Vol. 26, No. 3, pp. 400-421
Posted: 15 May 2009
Christophe Van den Bulte and Yogesh V. Joshi
University of Pennsylvania - Marketing Department and University of Maryland - Department of Marketing

Abstract:

asymmetric influence, diffusion of innovations, innovation, market segments, social contagion, social structure