Christophe Van den Bulte

University of Pennsylvania - Marketing Department

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

9

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Scholarly Papers (9)

1.

p-Hacking and False Discovery in A/B Testing

Number of pages: 44 Posted: 18 Jul 2018
Ron Berman, Leonid Pekelis, Aisling Scott and Christophe Van den Bulte
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads 3,140 (3,159)

Abstract:

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A/B testing, p-hacking, false discoveries, false positives, experimentation

2.

Credit Scoring with Social Network Data

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016) Credit Scoring with Social Network Data. Marketing Science 35(2):234-258.
Number of pages: 26 Posted: 03 Aug 2014 Last Revised: 02 Mar 2018
Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte and Chrysanthos Dellarocas
University of Southern California - Marshall School of Business, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and Boston University, Questrom School of Business - Department of Information Systems
Downloads 2,982 (3,272)

Abstract:

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social networks, credit scores, credit financing

3.

Optimal Network Design for Inducing Effort

Number of pages: 41 Posted: 09 Jun 2016 Last Revised: 22 Jul 2018
Pinar Yildirim, Yanhao Wei, Christophe Van den Bulte and Joy Lu
University of Pennsylvania - The Wharton School, University of Southern California - Marshall School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania, The Wharton School, Students
Downloads 276 (100,740)

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social networks, social conformity, goals

4.

Participation vs. Effectiveness of Paid Endorsers in Social Advertising Campaigns: A Field Experiment

Number of pages: 42 Posted: 12 Dec 2015 Last Revised: 18 Jan 2016
Jing Peng and Christophe Van den Bulte
University of Connecticut and University of Pennsylvania - Marketing Department
Downloads 270 (103,006)

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Paid endorsement, Social advertising, Targeting, Viral marketing, Sample selection

5.

Contagion and Heterogeneity in New Product Diffusion: An Emperical Test

ERIM Report Series Reference No. ERS-2003-077-MKT
Number of pages: 53 Posted: 29 Jan 2004
Christophe Van den Bulte and S. Stremersch
University of Pennsylvania - Marketing Department and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 221 (126,420)

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income heterogeneity, innovation diffusion, meta-analysis, national culture, social contagion

6.

Directions of Growth: A Test of Positioning, Resource, Legitimation, and Vicarious Market Learning Arguments

Number of pages: 43 Posted: 10 Jun 2003
Nicolaj Siggelkow and Christophe Van den Bulte
University of Pennsylvania - Management Department and University of Pennsylvania - Marketing Department
Downloads 153 (176,376)

Abstract:

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firm growth

7.

Wider Gaps in a Flatter World? The Speed of New Product Diffusion in Rich versus Poor Countries

Posted: 27 Aug 2016
Ashish Sood and Christophe Van den Bulte
University of California Riverside and University of Pennsylvania - Marketing Department

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new product diffusion; globalization

8.

Referral Programs and Customer Value

Journal of Marketing, Vol. 75, Issue 1, 46-59
Posted: 06 Aug 2014 Last Revised: 27 Aug 2014
Philipp Schmitt, Bernd Skiera and Christophe Van den Bulte
Independent, University of Frankfurt - Department of Marketing and University of Pennsylvania - Marketing Department

Abstract:

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customer referral programs, customer loyalty, customer value, customer management, word of mouth, social networks

9.

New Product Diffusion with Independents and Imitators

Marketing Science, Vol. 26, No. 3, pp. 400-421
Posted: 15 May 2009
Christophe Van den Bulte and Yogesh V. Joshi
University of Pennsylvania - Marketing Department and University of Maryland - Department of Marketing

Abstract:

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asymmetric influence, diffusion of innovations, innovation, market segments, social contagion, social structure