Christophe Van den Bulte

University of Pennsylvania - Marketing Department

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

13

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Top 21,491

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55

CROSSREF CITATIONS

7

Scholarly Papers (13)

1.

p-Hacking in A/B Testing

Number of pages: 46 Posted: 18 Jul 2018 Last Revised: 21 Jul 2022
Ron Berman, Leonid Pekelis, Aisling Scott and Christophe Van den Bulte
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads 6,973 (2,027)
Citation 16

Abstract:

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A/B testing, p-hacking, false discoveries, false positives, experimentation

2.

Credit Scoring with Social Network Data

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016) Credit Scoring with Social Network Data. Marketing Science 35(2):234-258.
Number of pages: 26 Posted: 03 Aug 2014 Last Revised: 02 Mar 2018
Yanhao 'Max' Wei, Pinar Yildirim, Christophe Van den Bulte and Chrysanthos Dellarocas
University of Southern California - Marshall School of Business, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and Boston University, Questrom School of Business - Department of Information Systems
Downloads 4,187 (4,846)
Citation 24

Abstract:

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social networks, credit scores, credit financing

3.

A Mega-Study of Text-Message Nudges Encouraging Patients to Get Vaccinated at their Pharmacy

Number of pages: 30 Posted: 19 Feb 2021 Last Revised: 24 May 2021
University of Pennsylvania - The Wharton School, University of Pennsylvania - Perelman School of Medicine, Department of Medicine, University of Pennsylvania, University of Pennsylvania, University of Pennsylvania, University of Pennsylvania - Operations & Information Management Department, University of Pennsylvania, University of Pennsylvania, Olin Business School, Washington University in St. Louis, University of California, Los Angeles (UCLA), Geisinger Health System, University of Pennsylvania, The Wharton School, Operations & Information Management Department, Students, Rutgers, The State University of New Jersey, Yale School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management, Geisinger Health System, University of California, Los Angeles (UCLA) - Marketing Area, University of Pennsylvania, University of Pennsylvania - The Wharton School, Carnegie Mellon University, Northwestern University, Harvard University, University of Pennsylvania - Marketing Department, Geisinger Health System - Bioethics Research, University of Pennsylvania, University of Pennsylvania - Operations & Information Management Department, Geisinger Health System, Carnegie Mellon University, University of Arizona, Harvard University, University of Pennsylvania, Harvard Business School, University of Pennsylvania - The Wharton School, University of Pennsylvania - Perelman School of Medicine, University of Pennsylvania - Perelman School of Medicine, University of Hawaii at West O'ahu, University of Pennsylvania - Marketing Department, University of Pennsylvania - Perelman School of Medicine, Department of Medicine and University of Pennsylvania - Department of Psychology
Downloads 2,382 (12,003)

Abstract:

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vaccination, COVID-19, nudge, influenza, field experiment

4.

A Mega-Study of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor’s Appointment

Rotman School of Management Working Paper No. 3780267, Columbia Business School Research Paper Forthcoming
Number of pages: 75 Posted: 19 Feb 2021 Last Revised: 05 May 2021
University of Pennsylvania - The Wharton School, University of Pennsylvania - Perelman School of Medicine, Department of Medicine, University of Pennsylvania, University of Pennsylvania, University of Pennsylvania, University of Pennsylvania - Operations & Information Management Department, University of Pennsylvania, University of Pennsylvania, Columbia University - Columbia Business School, Management, Harvard University - Business School (HBS), Olin Business School, Washington University in St. Louis, University of Pennsylvania, Geisinger Health System, Rutgers, The State University of New Jersey, Yale School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management, Geisinger Health System, University of Toronto - Faculty of Kinesiology and Physical Education, University of Pennsylvania - The Wharton School, Harvard University - Business School (HBS), Northwestern University, University of Toronto, Harvard University - Department of Economics, University of Pennsylvania - Marketing Department, Brigham Young University Marriott School of Business, Geisinger Health System - Bioethics Research, Columbia University, Harvard Business School, Harvard University - Harvard Kennedy School (HKS), University of Toronto - Rotman School of Management, Carnegie Mellon University, Department of Social and Decision Sciences, Geisinger Health System, University of Toronto - Behavioural Economics in Action at Rotman (BEAR), University of California, Los Angeles (UCLA), University of Arizona, University of California, Los Angeles (UCLA), University of Pennsylvania - The Wharton School, University of Pennsylvania - Perelman School of Medicine, University of Pennsylvania - Perelman School of Medicine, University of Hawaii at West O'ahu, University of Pennsylvania - Marketing Department, University of Pennsylvania - Perelman School of Medicine, Department of Medicine and University of Pennsylvania - Department of Psychology
Downloads 2,361 (12,172)
Citation 30

Abstract:

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vaccination, COVID-19, nudge, influenza, field experiment

5.

Social Network Design for Inducing Effort

Quantitative Marketing and Economics, forthcoming
Number of pages: 50 Posted: 09 Jun 2016 Last Revised: 18 May 2020
Pinar Yildirim, Yanhao 'Max' Wei, Christophe Van den Bulte and Joy Lu
University of Pennsylvania - The Wharton School, University of Southern California - Marshall School of Business, University of Pennsylvania - Marketing Department and Carnegie Mellon University, Tepper School of Business
Downloads 582 (90,985)

Abstract:

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social networks, social conformity, goals

6.

False Discovery in A/B Testing

Number of pages: 51 Posted: 30 Nov 2020 Last Revised: 15 Mar 2021
Ron Berman and Christophe Van den Bulte
University of Pennsylvania - The Wharton School and University of Pennsylvania - Marketing Department
Downloads 544 (99,101)

Abstract:

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A/B Testing, Statistical Power, Experimentation, False Discovery Rate

7.

Augmented Difference-in-Differences

Number of pages: 80 Posted: 21 Jun 2022
Kathleen Li and Christophe Van den Bulte
and University of Pennsylvania - Marketing Department
Downloads 507 (108,017)
Citation 2

Abstract:

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causal effects, quasi-experimental methods, inference theory, Augmented DID

8.

Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum

Management Science (forthcoming)
Number of pages: 57 Posted: 12 Dec 2015 Last Revised: 21 Aug 2023
Jing Peng and Christophe Van den Bulte
University of Connecticut - Department of Operations & Information Management and University of Pennsylvania - Marketing Department
Downloads 465 (119,802)
Citation 6

Abstract:

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Paid endorsement, Sponsored tweets, Targeting, Viral marketing, Adverse selection

9.

Contagion and Heterogeneity in New Product Diffusion: An Emperical Test

ERIM Report Series Reference No. ERS-2003-077-MKT
Number of pages: 53 Posted: 29 Jan 2004
Christophe Van den Bulte and S. Stremersch
University of Pennsylvania - Marketing Department and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 254 (231,053)

Abstract:

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income heterogeneity, innovation diffusion, meta-analysis, national culture, social contagion

10.

Directions of Growth: A Test of Positioning, Resource, Legitimation, and Vicarious Market Learning Arguments

Number of pages: 43 Posted: 10 Jun 2003
Nicolaj Siggelkow and Christophe Van den Bulte
University of Pennsylvania - Management Department and University of Pennsylvania - Marketing Department
Downloads 180 (318,680)
Citation 2

Abstract:

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firm growth

11.

Wider Gaps in a Flatter World? The Speed of New Product Diffusion in Rich versus Poor Countries

Posted: 27 Aug 2016
Ashish Sood and Christophe Van den Bulte
University of California Riverside and University of Pennsylvania - Marketing Department

Abstract:

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new product diffusion; globalization

12.

Referral Programs and Customer Value

Journal of Marketing, Vol. 75, Issue 1, 46-59
Posted: 06 Aug 2014 Last Revised: 27 Aug 2014
Philipp Schmitt, Bernd Skiera and Christophe Van den Bulte
Independent, Goethe University Frankfurt and University of Pennsylvania - Marketing Department

Abstract:

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customer referral programs, customer loyalty, customer value, customer management, word of mouth, social networks

13.

New Product Diffusion with Independents and Imitators

Marketing Science, Vol. 26, No. 3, pp. 400-421
Posted: 15 May 2009
Christophe Van den Bulte and Yogesh V. Joshi
University of Pennsylvania - Marketing Department and University of Maryland - Department of Marketing

Abstract:

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asymmetric influence, diffusion of innovations, innovation, market segments, social contagion, social structure