Gal Zauberman

University of Pennsylvania - Marketing Department

Associate Professor

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

21

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CITATIONS
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85

Scholarly Papers (21)

1.

Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, Forthcoming
Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 04 Jan 2012
University of Pennsylvania - Marketing Department, Tilburg School of Economics and Management, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, University of Pennsylvania - Marketing Department, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 488 (52,690)
Citation 2

Abstract:

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marketing channels, game theory, behavioral decision research

2.

The Intertemporal Dynamics of Consumer Lock-In

Number of pages: 47 Posted: 24 Jul 2003
Gal Zauberman
University of Pennsylvania - Marketing Department
Downloads 314 (88,901)
Citation 15

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Intertemporal Choice, Lock-In, Time Preferences, Consumer Choice, Loyalty

3.

Time Perception and Retirement Saving: Lessons from Behavioral Decision Research

Pension Research Council WP 2010-35
Number of pages: 20 Posted: 14 Nov 2010
Gal Zauberman and B. Kyu Kim
University of Pennsylvania - Marketing Department and Independent
Downloads 281 (100,446)
Citation 1

Abstract:

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future, saving, retirement, temporal, behavioral, income, discount

4.

The Psychology of Intertemporal Preferences

Blackwell Handbook of Judgment and Decision Making, George Wu and Gideon Keren (eds), Wiley-Blackwell, Forthcoming
Number of pages: 50 Posted: 18 Feb 2016
Oleg Urminsky and Gal Zauberman
University of Chicago - Booth School of Business and University of Pennsylvania - Marketing Department
Downloads 238 (119,312)

Abstract:

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5.

Searching Ordered Sets: Evaluations from Sequences Under Search

Journal of Consumer Research, March 2005
Number of pages: 28 Posted: 14 Apr 2004
Kristin Diehl and Gal Zauberman
University of Southern California - Marshall School of Business and University of Pennsylvania - Marketing Department
Downloads 185 (151,707)
Citation 5

Abstract:

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Information search, judgment and decision making, E-commerce/internet, satisfaction

6.

Resource Slack and Propensity to Discount Delayed Investments of Time Versus Money

Number of pages: 58 Posted: 26 Jul 2004
Gal Zauberman and John G. Lynch
University of Pennsylvania - Marketing Department and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 182 (153,975)
Citation 19

Abstract:

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Time, intetemporal choice, hyperbolic discounting

7.

Hedonic Versus Informational Evaluations: Task Dependent Preferences for Sequences of Outcomes

Journal of Behavioral Decision Making, Vol. 19, pp. 191-211, 2006
Number of pages: 21 Posted: 17 Jul 2006
Gal Zauberman, Kristin Diehl and Dan Ariely
University of Pennsylvania - Marketing Department, University of Southern California - Marshall School of Business and Duke University - Fuqua School of Business
Downloads 171 (162,712)
Citation 3

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Order Effects, Hedonic Evaluation, Sequences, Time

8.

Consuming Now or Later? The Interactive Effect of Timing and Attribute Alignability

Psychological Science, Forthcoming
Number of pages: 24 Posted: 16 Aug 2004 Last Revised: 21 Oct 2012
Selin A. Malkoc, Gal Zauberman and Canan Ulu
Fisher College of Business, The Ohio State University, University of Pennsylvania - Marketing Department and Duke University - Fuqua School of Business
Downloads 147 (185,080)
Citation 5

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Intertemporal Choice, Temporal Construal, Alignability

9.

Deferring Versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon

Journal of Marketing Research, Forthcoming
Number of pages: 37 Posted: 13 Nov 2005
Selin A. Malkoc and Gal Zauberman
Fisher College of Business, The Ohio State University and University of Pennsylvania - Marketing Department
Downloads 135 (198,279)
Citation 13

Abstract:

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Intertemporal Choice, Temporal Framing, Hyperbolic Discounting, Temporal Construal

10.

How Taking Photos Increases Enjoyment of Experiences

Diehl, Kristin, Gal Zauberman and Alixandra Barasch (2016), “How Taking Photos Increases the Enjoyment of Experiences,” Journal of Personality and Social Psychology, Volume 111, Issue 2 (Aug), p. 119-140
Number of pages: 74 Posted: 29 Dec 2016
Kristin Diehl, Gal Zauberman and Alixandra Barasch
University of Southern California - Marshall School of Business, University of Pennsylvania - Marketing Department and New York University
Downloads 123 (213,288)

Abstract:

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Photos, Photography, Experiences, Enjoyment, Engagement

11.

Mental Simulation and Preference Consistency Over Time: The Role of Process-Versus Outcome-Focused Thoughts

Journal of Marketing Research, Vol. XLIV, pp. 379-388, August 2007
Number of pages: 10 Posted: 31 Aug 2010
Min Zhao, Steve Hoeffler and Gal Zauberman
University of Toronto - Rotman School of Management, Vanderbilt University - Marketing and University of Pennsylvania - Marketing Department
Downloads 82 (280,613)
Citation 2

Abstract:

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preference over time, mental simulation, construal level, time

12.

How the Intention to Share Can Undermine Enjoyment: Photo-Taking Goals and Evaluation of Experiences

Number of pages: 75 Posted: 08 Feb 2018 Last Revised: 09 Feb 2018
Alixandra Barasch, Gal Zauberman and Kristin Diehl
New York University, University of Pennsylvania - Marketing Department and University of Southern California - Marshall School of Business
Downloads 61 (333,213)

Abstract:

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sharing, experiences, enjoyment, photo-taking, goals, self-presentation

13.

Consumer Intertemporal Preferences

Current Opinion in Psychology, Forthcoming
Number of pages: 16 Posted: 18 Feb 2016
Gal Zauberman and Oleg Urminsky
University of Pennsylvania - Marketing Department and University of Chicago - Booth School of Business
Downloads 34 (420,146)

Abstract:

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14.

Photographic Memory: The Effects of Volitional Photo Taking on Memory for Visual and Auditory Aspects of an Experience

Psychological Science¸ August 2017, Vol 28, Issue 8, p.1056 - 1066
Number of pages: 29 Posted: 18 Sep 2017
New York University, University of Southern California - Marshall School of Business, University of Pennsylvania and University of Pennsylvania - Marketing Department
Downloads 22 (477,502)

Abstract:

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photographs, visual memory, auditory memory, autobiographical memory, experiences

15.

Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences

Number of pages: 53 Posted: 03 May 2018
University of Pennsylvania - Marketing Department, Independent, Fisher College of Business, The Ohio State University and Duke University - Fuqua School of Business
Downloads 11 (538,159)
Citation 20

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Hyperbolic Discounting, Present Bias, Time Perception, Weber–Fechner Law

16.

Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation

Journal of Marketing Research, 2011
Posted: 05 Aug 2011
Steve Hoeffler, Gal Zauberman and Min Zhao
Vanderbilt University - Marketing, University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management

Abstract:

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mental simulation, visualization, product evaluation, time, affect & cognition

17.

Process Versus Outcome - Focused Simulation and the Evaluation of New Products: The Temporal Effects on the Affective and Cognitive Dimensions

ADVANCES IN CONSUMER RESEARCH, Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Steve Hoeffler, Gal Zauberman and Min Zhao
Vanderbilt University - Marketing, University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management

Abstract:

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18.

Mental Simulation and the Evaluation of New Products: The Affective and Cognitive Dimensions of Process Versus Outcome-Focused Thoughts

ADVANCES IN CONSUMER RESEARCH, Vol. 36, pp. 726-727, Ann L. McGill, Sharon Shavitt, eds., Duluth, MN: Association for Consumer Research, 2010
Posted: 04 Aug 2011
Steve Hoeffler, Min Zhao and Gal Zauberman
Vanderbilt University - Marketing, University of Toronto - Rotman School of Management and University of Pennsylvania - Marketing Department

Abstract:

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19.

Mental Simulation and Stability Over Time

Advances in Consumer Research, Vol. 32, pp. 526-527, Geeta Menon, Akshay R. Rao, eds., Duluth, MN: Association for Consumer Research, 2005
Posted: 04 Aug 2011
Steve Hoeffler, Gal Zauberman and Min Zhao
Vanderbilt University - Marketing, University of Pennsylvania - Marketing Department and University of Toronto - Rotman School of Management

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20.

Money, Time, and the Stability of Consumer Preferences

Journal of Marketing Research, Vol. 52, No. 2, 2015
Posted: 26 Jan 2010 Last Revised: 31 Mar 2015
Columbia Business School - Marketing, Singapore Management University - Lee Kong Chian School of Business, ESADE - Ramon Llull University, University of Pennsylvania - Marketing Department and Duke University - Fuqua School of Business

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Money versus time, dual-process models, affect, consumer choice, preference consistency

21.

1995 Feels so Close Yet so Far: The Effect of Event Markers on Subjective Feelings of Elapsed Time

Wiley-Blackwell, Psychological Science, Forthcoming 2010
Posted: 14 Oct 2009
University of Pennsylvania - Marketing Department, Columbia Business School - Marketing, University of Southern California - Marshall School of Business and University of Pennsylvania - Marketing Department

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time perception, duration estimation, dating biases

Other Papers (1)

Total Downloads: 276    Citations: 0
1.

Expense Neglect in Forecasting Personal Finances

Number of pages: 51 Posted: 27 Dec 2014 Last Revised: 17 Nov 2015
Jonathan Berman, An Tran, John G. Lynch and Gal Zauberman
London Business School - Department of Marketing, University of La Verne - Department of Marketing, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Pennsylvania - Marketing Department
Downloads 276 (107,997)

Abstract:

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Forecasting, Financial Slack, Financial Decision-Making, Expense Neglect