Rajesh K. Chandy

University of Minnesota - Twin Cities - Carlson School of Management

19th Avenue South

Minneapolis, MN 55455

United States

  • University of Minnesota - Twin Cities - Carlson School of Management

SCHOLARLY PAPERS

8

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SSRN CITATIONS
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SSRN RANKINGS

Top 10,530

in Total Papers Citations

44

CROSSREF CITATIONS

88

Scholarly Papers (8)

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1.

Innovation Measurement: Tracking the State of Innovation in the American Economy

Number of pages: 42 Posted: 15 Feb 2008 Last Revised: 03 Sep 2013
Carl J Schramm, Ashish Arora, Rajesh K. Chandy, Kathleen Cooper, Dale W. Jorgenson, Donald S. Siegel, David L. Bernd, Steve Ballmer, James Blanchard, George Buckley, Art Collins, Michael L. Eskew, Luther Hodges, Samuel J. Palmisano and John Menzer
Syracuse University, Duke University - Fuqua School of Business, University of Minnesota - Twin Cities - Carlson School of Management, University of North Texas - College of Business Administration, Harvard University - Department of Economics, Arizona State University-School of Public Affairs, Sentara Healthcare, Microsoft Corporation, Synovus Financial Corporation, 3M, Medtronic (Minneapolis), UPS, Phoenix Associates Inc., IBM Corporation and Wal-Mart Stores, Inc.
Downloads 953 (39,429)
Citation 3

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measuring, innovation, economy, advisory, committee, business, government

2.

What Drives Innovation in Firms Across Nations? A Culture of Innovation

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 03-07
Number of pages: 51 Posted: 07 Feb 2007 Last Revised: 24 Jan 2010
Gerard J. Tellis, Jaideep Prabhu, Jaideep Prabhu and Rajesh K. Chandy
University of Southern California - Marshall School of Business, Department of Marketing, University of Cambridge - Judge Business SchoolImperial College Business School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 821 (48,436)
Citation 1

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innovation

3.

The Incumbent's Curse? Incumbency, Size and Radical Product Innovation

Journal of Marketing, Vol. 64, pp. 1-17, July 2000
Number of pages: 17 Posted: 01 Jun 2006
Gerard J. Tellis and Rajesh K. Chandy
University of Southern California - Marshall School of Business, Department of Marketing and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 764 (53,353)
Citation 23

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Radical innovation, incumbency, market leadership

4.

Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?

Marketing Science, Vol. 24, No. 3, 2005
Number of pages: 8 Posted: 25 May 2006
Gerard J. Tellis, Rajesh K. Chandy, Deborah J. MacInnis and Pattana Thaivanich
University of Southern California - Marshall School of Business, Department of Marketing, University of Minnesota - Twin Cities - Carlson School of Management, University of Southern California - Marketing Department and affiliation not provided to SSRN
Downloads 568 (78,211)

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advertising response, wear-in, wear-out, carry-over effect, long-term effect, ad creative, ad cues

5.

Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising

Journal of Marketing Research, Vol. 37, No. 1, pg. 32, February 2000
Number of pages: 15 Posted: 05 Jun 2006
Gerard J. Tellis, Rajesh K. Chandy and Pattana Thaivanich
University of Southern California - Marshall School of Business, Department of Marketing, University of Minnesota - Twin Cities - Carlson School of Management and affiliation not provided to SSRN
Downloads 539 (83,521)
Citation 2

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Advertising, Television Ads, Effectiveness

6.

What to Say When: Advertising Appeals in Evolving Markets

Journal of Marketing Research, Vol. 38, pp. 399-414, November 2001
Number of pages: 16 Posted: 31 May 2006
Deborah J. MacInnis, Rajesh K. Chandy, Pattana Thaivanich and Gerard J. Tellis
University of Southern California - Marketing Department, University of Minnesota - Twin Cities - Carlson School of Management, affiliation not provided to SSRN and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 309 (158,216)
Citation 4

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Advertising messages, evolving markets, consumer behavior

7.

Legacy Effects in Radical Innovation: A Study of European Internet Banking

ESMT Working Paper No. 08-002
Number of pages: 64 Posted: 22 Jul 2008 Last Revised: 29 Sep 2013
Erik H. Schlie, Erik H. Schlie, Jaideep Prabhu, Jaideep Prabhu and Rajesh K. Chandy
ESMT European School of Management and TechnologyIE Business School, University of Cambridge - Judge Business SchoolImperial College Business School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 259 (189,652)
Citation 1

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innovation, legacy, internet banking, europe

8.

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better than Others)

Journal of Marketing, Vol. 75, pp. 53-70, 2011 , Mays Business School Research Paper No. 2012-29
Number of pages: 20 Posted: 02 Feb 2012
Prokriti Mukherji, Alina Sorescu, Jaideep Prabhu, Jaideep Prabhu and Rajesh K. Chandy
Independent, Texas A&M University - Department of Marketing, University of Cambridge - Judge Business SchoolImperial College Business School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 67 (533,098)

Abstract:

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market entry, competitive reaction, product mix strategy, acquisitions, strategic aspirations