Rajesh K. Chandy

University of Minnesota - Twin Cities - Carlson School of Management

19th Avenue South

Minneapolis, MN 55455

United States

SCHOLARLY PAPERS

9

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Top 12,285

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3,779

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Top 7,053

in Total Papers Citations

68

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Scholarly Papers (9)

1.

What Drives Innovation in Firms Across Nations? A Culture of Innovation

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 03-07
Number of pages: 51 Posted: 07 Feb 2007 Last Revised: 24 Jan 2010
Gerard J. Tellis, Jaideep Prabhu and Rajesh K. Chandy
University of Southern California - Marshall School of Business, Department of Marketing, University of Cambridge - Judge Business School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 768 (30,841)

Abstract:

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innovation

2.

Innovation Measurement: Tracking the State of Innovation in the American Economy

Number of pages: 42 Posted: 15 Feb 2008 Last Revised: 03 Sep 2013
Syracuse University, Duke University - Fuqua School of Business, University of Minnesota - Twin Cities - Carlson School of Management, University of North Texas - College of Business Administration, Harvard University - Department of Economics, University at Albany, SUNY, Sentara Healthcare, Microsoft Corporation, Synovus Financial Corporation, 3M, Medtronic (Minneapolis), UPS, Phoenix Associates Inc., IBM Corporation and Wal-Mart Stores, Inc.
Downloads 767 (30,908)

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measuring, innovation, economy, advisory, committee, business, government

3.

The Incumbent's Curse? Incumbency, Size and Radical Product Innovation

Journal of Marketing, Vol. 64, pp. 1-17, July 2000
Number of pages: 17 Posted: 01 Jun 2006
Gerard J. Tellis and Rajesh K. Chandy
University of Southern California - Marshall School of Business, Department of Marketing and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 656 (38,184)

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Radical innovation, incumbency, market leadership

4.

Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?

Marketing Science, Vol. 24, No. 3, 2005
Number of pages: 8 Posted: 25 May 2006
University of Southern California - Marshall School of Business, Department of Marketing, University of Minnesota - Twin Cities - Carlson School of Management, University of Southern California - Marketing Department and affiliation not provided to SSRN
Downloads 525 (51,080)

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advertising response, wear-in, wear-out, carry-over effect, long-term effect, ad creative, ad cues

5.

Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising

Journal of Marketing Research, Vol. 37, No. 1, pg. 32, February 2000
Number of pages: 15 Posted: 07 Jun 2006
Gerard J. Tellis, Rajesh K. Chandy and Pattana Thaivanich
University of Southern California - Marshall School of Business, Department of Marketing, University of Minnesota - Twin Cities - Carlson School of Management and affiliation not provided to SSRN
Downloads 509 (53,108)

Abstract:

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Advertising, Television Ads, Effectiveness

6.

What to Say When: Advertising Appeals in Evolving Markets

Journal of Marketing Research, Vol. 38, pp. 399-414, November 2001
Number of pages: 16 Posted: 31 May 2006
University of Southern California - Marketing Department, University of Minnesota - Twin Cities - Carlson School of Management, affiliation not provided to SSRN and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 268 (111,663)

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Advertising messages, evolving markets, consumer behavior

7.

Legacy Effects in Radical Innovation: A Study of European Internet Banking

ESMT Working Paper No. 08-002
Number of pages: 64 Posted: 22 Jul 2008 Last Revised: 29 Sep 2013
Erik H. Schlie, Jaideep Prabhu and Rajesh K. Chandy
IE Business School, University of Cambridge - Judge Business School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 230 (130,505)

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innovation, legacy, internet banking, europe

8.

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better than Others)

Journal of Marketing, Vol. 75, pp. 53-70, 2011 , Mays Business School Research Paper No. 2012-29
Number of pages: 20 Posted: 02 Feb 2012
Independent, Texas A&M University - Department of Marketing, University of Cambridge - Judge Business School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 53 (371,555)

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market entry, competitive reaction, product mix strategy, acquisitions, strategic aspirations

9.

The CMO of Consequence

Business Strategy Review, Vol. 21, Issue 3, pp. 42-45, Autumn 2010
Number of pages: 4 Posted: 04 Oct 2010
D. Eric Boyd, Rajesh K. Chandy and Marcus Cunha
James Madison University - College of Business, University of Minnesota - Twin Cities - Carlson School of Management and University of Washington, Tacoma
Downloads 3 (615,766)
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