Sourabh Chowdhury

affiliation not provided to SSRN

SCHOLARLY PAPERS

1

DOWNLOADS

22

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Competition for Collaborative Marketing Alliance With a New Product Innovator

Number of pages: 18 Posted: 15 Jan 2019
Sumit Sarkar, Sourabh Chowdhury and Sarath Lavu
XLRI - Xavier School of Management, affiliation not provided to SSRN and Indian Institute of Technology Kanpur
Downloads 22 (514,034)

Abstract:

Loading...

marketing alliance, network effect, new product, new product pricing, revenue sharing, spill-over effect, Stackelberg equilibrium