Deborah J. MacInnis

University of Southern California - Marketing Department

Hoffman Hall 701

Los Angeles, CA 90089-1427

United States

  • University of Southern California - Marketing Department

SCHOLARLY PAPERS

39

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18,367

TOTAL CITATIONS
Rank 10,423

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Top 10,423

in Total Papers Citations

59

Scholarly Papers (39)

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1.

Beyond Attitudes: Attachment and Consumer Behavior

Seoul National Journal, Vol. 12, No. 2, pp. 3-36
Number of pages: 23 Posted: 08 Feb 2007
C.W. Park, Deborah J. MacInnis and Joseph R. Priester
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 4,806 (4,079)

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brand attachment, nomological network

2.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 16-10
Number of pages: 52 Posted: 14 May 2010 Last Revised: 20 Nov 2012
C.W. Park, Deborah J. MacInnis, Joseph R. Priester, Andreas B. Eisingerich, Dawn Iacobucci and Dawn Iacobucci
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department, University of Southern California - Marshall School of Business, Imperial College London and Vanderbilt University - MarketingVanderbilt University - Marketing
Downloads 2,624 (10,854)
Citation 4

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Brand management, consumer behavior, marketing strategy, brand attachment, attitude strength

3.

Affective Forecasting and Self-Control: When Anticipating Pride Wins Over Anticipating Shame in a Self-Regulation Context

Journal of Consumer Psychology, Vol. 19, No. 3, 2009
Number of pages: 9 Posted: 01 Jul 2012
Vanessa Patrick, HaeEun Helen Chun and Deborah J. MacInnis
University of Houston - C.T. Bauer College of Business, Cornell University - College of Business, School of Hotel Administration and University of Southern California - Marketing Department
Downloads 2,422 (12,325)

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4.

Brand Attachment and Management of a Strategic Brand Exemplar

HANDBOOK OF BRAND AND EXPERIENCE MANAGEMENT, Bernd H. Schmitt, ed., Elgar Publishing, 2007
Number of pages: 36 Posted: 08 Feb 2007
C.W. Park, Deborah J. MacInnis and Joseph R. Priester
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 2,270 (13,697)

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brand attachment, strategic brand exemplar

5.

What Drives Virality (Sharing, Spread) of YouTube Video Ads: Emotion vs Brand Prominence and Information

Marketing Science Working Paper Series, USC Marshall School of Business Research Paper
Number of pages: 55 Posted: 23 Apr 2020 Last Revised: 07 Aug 2020
Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai and Yanwei Zhang
University of Southern California - Marshall School of Business, Department of Marketing, University of Southern California - Marketing Department, University of Houston - C.T. Bauer College of Business and Uber Technologies Inc.
Downloads 1,171 (37,519)

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Virality, shares, information spread, brand prominence, ad content, ad cues, optimum video length, video ads, YouTube videos, emotion, argument

6.

A Framework for Conceptual Contributions in Marketing

Number of pages: 59 Posted: 24 May 2011
Deborah J. MacInnis
University of Southern California - Marketing Department
Downloads 1,099 (41,247)
Citation 20

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7.

Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?

Marketing Science, Vol. 24, No. 3, 2005
Number of pages: 8 Posted: 25 May 2006
Gerard J. Tellis, Rajesh K. Chandy, Deborah J. MacInnis and Pattana Thaivanich
University of Southern California - Marshall School of Business, Department of Marketing, University of Minnesota - Twin Cities - Carlson School of Management, University of Southern California - Marketing Department and affiliation not provided to SSRN
Downloads 594 (93,893)

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advertising response, wear-in, wear-out, carry-over effect, long-term effect, ad creative, ad cues

8.

What to Say When: Advertising Appeals in Evolving Markets

Journal of Marketing Research, Vol. 38, pp. 399-414, November 2001
Number of pages: 16 Posted: 31 May 2006
Deborah J. MacInnis, Rajesh K. Chandy, Pattana Thaivanich and Gerard J. Tellis
University of Southern California - Marketing Department, University of Minnesota - Twin Cities - Carlson School of Management, affiliation not provided to SSRN and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 383 (158,778)
Citation 4

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Advertising messages, evolving markets, consumer behavior

9.

Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. 17-20
Number of pages: 45 Posted: 01 Jan 2017 Last Revised: 02 Apr 2017
HaeEun Helen Chun, Kristin Diehl and Deborah J. MacInnis
Cornell University - College of Business, School of Hotel Administration, University of Southern California - Marshall School of Business and University of Southern California - Marketing Department
Downloads 339 (181,646)

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savoring the upcoming experience, consumption enjoyment, remembered enjoyment, experiences, affective expectations

10.

What's in and What's Out: Questions on the Boundaries of the Attitude Construct

Journal of Consumer Research, 2006
Number of pages: 10 Posted: 18 May 2006
C.W. Park and Deborah J. MacInnis
University of Southern California - Marshall School of Business and University of Southern California - Marketing Department
Downloads 299 (207,704)
Citation 3

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attitude, attachment, brand relationship

11.

Not as Happy as I Thought I'd Be? Affective Misforecasting and Product Evaluations

Journal of Consumer Research, Vol. 33, pp. 479-490, March 2007
Number of pages: 37 Posted: 06 Jun 2006
Vanessa M. Patrick, Deborah J. MacInnis and C.W. Park
University of Georgia - C. Herman and Mary Virginia Terry College of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 247 (252,360)
Citation 1

Abstract:

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affect, forecasting

12.

Can Smaller Meals Make You Happy? Behavioral, Neurophysiological, and Psychological Insights into Motivating Smaller Portion Choice

Journal of the Association for Consumer Research, Forthcoming
Number of pages: 55 Posted: 06 Jan 2016
Martin Reimann, Deborah J. MacInnis and Antoine Bechara
University of Arizona, University of Southern California - Marketing Department and University of Southern California
Downloads 241 (258,505)

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redesign of portion size preferences, food choice, toy premiums, small monetary premiums, fMRI, consumer neuroscience, neuromarketing

13.

The Effects of Curiosity-Evoking Events on Activity Enjoyment

Number of pages: 43 Posted: 29 Apr 2016
Elif Isikman, Deborah J. MacInnis, Gülden Ülkümen and Lisa A. Cavanaugh
Independent, University of Southern California - Marketing Department, University of Southern California and University of Southern California - Marshall School of Business
Downloads 238 (261,606)

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curiosity, activity enjoyment, distraction, attention, interest

14.

Witnessing Incivility Among Employees: Effects on Consumer Anger and Negative Inferences About Companies

Number of pages: 38 Posted: 14 May 2010 Last Revised: 01 Jul 2015
Christine Porath, Deborah J. MacInnis and Valerie Folkes
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 186 (329,675)
Citation 3

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anger, incivility, inferences, consumer behavior

15.

Threats to Hope and Motivated Reasoning of Product Information

Downloads 176 (346,413)

Threats to Hope and Motivated Reasoning of Product Information

Number of pages: 28 Posted: 18 May 2006
Gustavo de Mello, Deborah J. MacInnis and David W. Stewart
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 176 (345,822)

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motivation, reasoning, hope, confidence

Threats to Hope and Motivated Reasoning of Product Information

Journal of Consumer Research, Forthcoming
Posted: 23 Aug 2006
Gustavo de Mello, Deborah J. MacInnis and David W. Stewart
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

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motivation, reasoning, hope, confidence

16.

A Spotlight on Affect: The Role of Affect and Affective Forecasting in Self-Regulation and Impulse Control

Journal of Consumer Psychology, Vol. 16, No. 3, 2006
Number of pages: 8 Posted: 01 Jul 2012
Deborah J. MacInnis and Vanessa Patrick
University of Southern California - Marketing Department and University of Houston - C.T. Bauer College of Business
Downloads 175 (348,163)

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17.

Losers, Winners and Biased Trades

Journal of Consumer Research, Vol. 32, No. 2, 2005
Number of pages: 6 Posted: 01 Jun 2006
Gerard J. Tellis, Deborah J. MacInnis and Joseph Johnson
University of Southern California - Marshall School of Business, Department of Marketing, University of Southern California - Marketing Department and University of Miami - Department of Marketing
Downloads 170 (357,139)
Citation 8

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consumer behavior, markets, informational biases

18.

Creating Boundary-Breaking Marketing-Relevant Consumer Research

Number of pages: 56 Posted: 12 Nov 2019
Deborah J. MacInnis, Vicki Morwitz, Simona Botti, Donna Hoffman, Robert Kozinets, Donald R. Lehmann, John G. Lynch and Cornelia Pechmann
University of Southern California - Marketing Department, Columbia University, London Business School, George Washington University, University of Southern California, Columbia University - Columbia Business School, Marketing, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of California Irvine
Downloads 169 (358,993)
Citation 13

Abstract:

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consumer research, marketing, breaking boundaries, broad impact, marketplace stakeholders

19.

Perceptual Dimensions Differentiate Emotions

Cavanaugh, Lisa A., Deborah J. MacInnis, and Allen M. Weiss, "Perceptual Dimensions Differentiate Emotions", Cognition and Emotion, Forthcoming , Marshall School of Business Working Paper No. MKT 02.16
Number of pages: 36 Posted: 30 Jun 2015 Last Revised: 12 Apr 2016
Lisa A. Cavanaugh, Deborah J. MacInnis and Allen M. Weiss
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marketing Department
Downloads 161 (374,087)

Abstract:

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emotions, perception, perceptual dimensions

20.

Determinants of the Perceived Value of Information in Information Search Contexts

Marshall School of Business Working Paper No. MKT 01-06
Number of pages: 41 Posted: 10 Jul 2006
Allen M. Weiss, Nicholas H. Lurie and Deborah J. MacInnis
University of Southern California - Marketing Department, University of Connecticut School of Business and University of Southern California - Marketing Department
Downloads 153 (390,690)
Citation 1

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information value, goals

21.

Judgments of the Value of Information: The Role of Information Provider Behavior and Information Seeker Goal Orientation

Number of pages: 42 Posted: 06 Feb 2007
Allen M. Weiss, Nicholas H. Lurie and Deborah J. MacInnis
University of Southern California - Marketing Department, University of Connecticut School of Business and University of Southern California - Marketing Department
Downloads 145 (408,074)

Abstract:

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value of information

22.

Leveraging the Happy Meal Effect: Substituting Food with Modest Non-Food Incentives Decreases Portion Size Choice

Journal of Experimental Psychology: Applied, Forthcoming
Number of pages: 37 Posted: 02 Jul 2015
Martin Reimann, Antoine Bechara and Deborah J. MacInnis
University of Southern California, University of Southern California and University of Southern California - Marketing Department
Downloads 128 (450,138)

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23.

Consumer Hopefulness: Construct, Relevance to Internet Marketing, Antecedents and Consequences

Int. J. Internet Marketing and Advertising, Vol. 1, No. 2, 2004
Number of pages: 22 Posted: 01 Jul 2012
Deborah J. MacInnis, Gustavo de Mello and Vanessa Patrick
University of Southern California - Marketing Department, University of Southern California - Marshall School of Business and University of Houston - C.T. Bauer College of Business
Downloads 80 (620,071)

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24.

It’s Unfair: Why Customers Who Merely Observe an Uncivil Employee Abandon the Company

Marshall School of Business Working Paper
Number of pages: 53 Posted: 02 Jul 2015
Christine Porath, Deborah J. MacInnis and Valerie Folkes
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 61 (713,420)
Citation 1

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incivility, customer encounters, anger, employee relationships, repurchase intentions, deontic justice

25.

Not as Happy as I Thought I'd Be: Affective Misforecasting and Product Evaluations

Journal of Consumer Research, Vol. 33, No. 4, 2007
Number of pages: 37 Posted: 01 Jul 2012
Vanessa Patrick, Deborah J. MacInnis and C.W. Park
University of Houston - C.T. Bauer College of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 30 (943,492)
Citation 1

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26.

Approaching What We Hope For and Avoiding What We Fear: The Role of Possible Selves in Consumer Behavior

Patrick, Vanessa M., Deborah J. MacInnis and Valerie S. Folkes (2002), “Approaching What We Hope For and Avoiding What We Fear: The Role of Possible Selves in Consumer Behavior,” in Advances in Consumer Research, Vol. 29, ed. Susan M. Broniarczyk and Kent Nakamoto, Valdosta, GA: Association for Cons
Posted: 12 Jun 2020
Vanessa Patrick, Valerie Folkes and Deborah J. MacInnis
University of Houston - C.T. Bauer College of Business, University of Southern California - Marshall School of Business and University of Southern California - Marketing Department

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27.

Looking through the Crystal Ball: The Role of Affective Forecasting and Misforecasting in Consumer Behavior

MacInnis Deborah J. Vanessa M. Patrick, and C. Whan Park (2005), “Looking through the Crystal Ball: The Role of Affective Forecasting and Misforecasting in Consumer Behavior,” Review of Marketing Research, Volume 2, 43-79.
Posted: 12 Jun 2020
Vanessa Patrick and Deborah J. MacInnis
University of Houston - C.T. Bauer College of Business and University of Southern California - Marketing Department

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Consumer Behavior, Misforecasting, Forecasting

28.

Why Feelings Stray: Affective Misforecasting Drivers of Consumer Satisfaction

Patrick, Vanessa M. and Deborah J. MacInnis (2006), “Why Feelings Stray: Affective Misforecasting Drivers of Consumer Satisfaction” in Advances in Consumer Research, eds. Cornelia Pechmann and Linda Price, Valdosta, GA: Association for Consumer Research.
Posted: 12 Jun 2020
Vanessa Patrick and Deborah J. MacInnis
University of Houston - C.T. Bauer College of Business and University of Southern California - Marketing Department

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29.

Making Prudent versus Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control

Chun, Hae Eun, Vanessa M. Patrick and Deborah J. MacInnis (2007), “Making Prudent versus Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control” in Advances in Consumer Research, Valdosta, GA: Association for Consumer Research.
Posted: 12 Jun 2020
Vanessa Patrick, HaeEun Helen Chun and Deborah J. MacInnis
University of Houston - C.T. Bauer College of Business, Cornell University - College of Business, School of Hotel Administration and University of Southern California - Marketing Department

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30.

Humanizing Brands: When Brands Seem to Be Like Me, Part of Me, and in a Relationship with Me

Marshall School of Business Working Paper No. 17-8
Posted: 27 Dec 2016
Deborah J. MacInnis and Valerie Folkes
University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

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31.

Generating Competitive Intelligence in Organizations

Journal of Market-Focused Management, 5, 279- 307, 2002
Posted: 02 Jul 2015
Deborah J. MacInnis and Ajay Kohli
University of Southern California - Marketing Department and Emory University

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competitive intelligence, competition

32.

Listening to Strangers: Whose Responses are Valuable, How Valuable Are They, and Why?

Journal of Marketing Research, 2008
Posted: 14 Apr 2008
Allen M. Weiss, Nicholas H. Lurie and Deborah J. MacInnis
University of Southern California - Marketing Department, University of Connecticut School of Business and University of Southern California - Marketing Department

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Information value, information search, information exchange, goal orientation, learning, decision-making

33.

Marketing Jobs and Management Controls: Toward a Framework

Journal of Marketing Research, Vol. XXV, pp. 406-419, November 1989
Posted: 31 Mar 2007
Deborah J. MacInnis
University of Southern California - Marketing Department

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Marketing position, jobs, management

34.

Same or Different? How Distance and Variation Affect Similarity Judgments

Psychology & Marketing, Vol. 2H3, pp. 209-227, March 2004
Posted: 28 Mar 2007
Deborah J. MacInnis
University of Southern California - Marketing Department

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product, distance, variation

35.

Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads

Journal of Marketing, Vol. 55, pp. 32-53, October 1991
Posted: 13 Mar 2007
Deborah J. MacInnis and Christine Moorman
University of Southern California - Marketing Department and Duke University - Fuqua School of Business

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Motivation, Brand Information

36.

The Concept of Hope and its Relevance to Product Evaluation and Choice

Journal of Marketing, Vol. 69, pp. 1-14, January 2005
Posted: 13 Mar 2007
Deborah J. MacInnis and Gustavo de Mello
University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

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Hope, consumer behavior

37.

Reputation Management as a Motivation for Sales Structure Decisions

Journal of Marketing, Vol. 63, pp. 74-89, October 1999
Posted: 11 Mar 2007
Allen M. Weiss, Erin Anderson and Deborah J. MacInnis
University of Southern California - Marketing Department, INSEAD - Marketing and University of Southern California - Marketing Department

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reputation, sales structure

38.

Spotlight on Affect: Affect and Affective Forecasting in Impulse Control

Journal of Consumer Psychology, Forthcoming
Posted: 02 Jun 2006
Deborah J. MacInnis and Vanessa M. Patrick
University of Southern California - Marketing Department and University of Georgia - C. Herman and Mary Virginia Terry College of Business

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affect,impulse control, self-regulatory behavior

39.

Assessing When Increased Media Weight Helps Sales of Real-World Brands

Marketing Science Institute Working Paper Series Report No. 02-104
Posted: 15 Aug 2002
Deborah J. MacInnis, Ambar G. Rao and Allen M. Weiss
University of Southern California - Marketing Department, Washington University in St. Louis - John M. Olin Business School and University of Southern California - Marketing Department

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advertising effectiveness, media weight, executional cues, emotions, mature products, elaboration likelihood model