Deborah J. MacInnis

University of Southern California - Marketing Department

Hoffman Hall 701

Los Angeles, CA 90089-1427

United States

SCHOLARLY PAPERS

33

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CITATIONS
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38

Scholarly Papers (33)

1.

Beyond Attitudes: Attachment and Consumer Behavior

Seoul National Journal, Vol. 12, No. 2, pp. 3-36
Number of pages: 23 Posted: 08 Feb 2007
C.W. Park, Deborah J. MacInnis and Joseph R. Priester
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 2,726 (4,173)
Citation 6

Abstract:

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brand attachment, nomological network

2.

Affective Forecasting and Self-Control: When Anticipating Pride Wins Over Anticipating Shame in a Self-Regulation Context

Journal of Consumer Psychology, Vol. 19, No. 3, 2009
Number of pages: 9 Posted: 01 Jul 2012
Vanessa Patrick, HaeEun Helen Chun and Deborah J. MacInnis
University of Houston - C.T. Bauer College of Business, Cornell University - College of Business, School of Hotel Administration and University of Southern California - Marketing Department
Downloads 2,361 (5,297)

Abstract:

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3.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 16-10
Number of pages: 52 Posted: 14 May 2010 Last Revised: 20 Nov 2012
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department, University of Southern California - Marshall School of Business, Imperial College London and Vanderbilt University - Marketing
Downloads 2,037 (6,768)
Citation 1

Abstract:

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Brand management, consumer behavior, marketing strategy, brand attachment, attitude strength

4.

Brand Attachment and Management of a Strategic Brand Exemplar

HANDBOOK OF BRAND AND EXPERIENCE MANAGEMENT, Bernd H. Schmitt, ed., Elgar Publishing, 2007
Number of pages: 36 Posted: 08 Feb 2007
C.W. Park, Deborah J. MacInnis and Joseph R. Priester
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 1,872 (7,890)
Citation 2

Abstract:

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brand attachment, strategic brand exemplar

5.

Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?

Marketing Science, Vol. 24, No. 3, 2005
Number of pages: 8 Posted: 25 May 2006
University of Southern California - Marshall School of Business, Department of Marketing, University of Minnesota - Twin Cities - Carlson School of Management, University of Southern California - Marketing Department and affiliation not provided to SSRN
Downloads 525 (50,906)
Citation 1

Abstract:

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advertising response, wear-in, wear-out, carry-over effect, long-term effect, ad creative, ad cues

6.

A Framework for Conceptual Contributions in Marketing

Number of pages: 59 Posted: 24 May 2011
Deborah J. MacInnis
University of Southern California - Marketing Department
Downloads 494 (54,913)
Citation 2

Abstract:

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7.

What to Say When: Advertising Appeals in Evolving Markets

Journal of Marketing Research, Vol. 38, pp. 399-414, November 2001
Number of pages: 16 Posted: 31 May 2006
University of Southern California - Marketing Department, University of Minnesota - Twin Cities - Carlson School of Management, affiliation not provided to SSRN and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 268 (111,259)
Citation 9

Abstract:

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Advertising messages, evolving markets, consumer behavior

8.

What's in and What's Out: Questions on the Boundaries of the Attitude Construct

Journal of Consumer Research, 2006
Number of pages: 10 Posted: 18 May 2006
C.W. Park and Deborah J. MacInnis
University of Southern California - Marshall School of Business and University of Southern California - Marketing Department
Downloads 255 (117,123)
Citation 7

Abstract:

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attitude, attachment, brand relationship

9.

Not as Happy as I Thought I'd Be? Affective Misforecasting and Product Evaluations

Journal of Consumer Research, Vol. 33, pp. 479-490, March 2007
Number of pages: 37 Posted: 06 Jun 2006
Vanessa M. Patrick, Deborah J. MacInnis and C.W. Park
University of Georgia - C. Herman and Mary Virginia Terry College of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 222 (134,558)
Citation 1

Abstract:

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affect, forecasting

10.

Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. 17-20
Number of pages: 45 Posted: 01 Jan 2017 Last Revised: 02 Apr 2017
HaeEun Helen Chun, Kristin Diehl and Deborah J. MacInnis
Cornell University - College of Business, School of Hotel Administration, University of Southern California - Marshall School of Business and University of Southern California - Marketing Department
Downloads 215 (138,703)

Abstract:

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savoring the upcoming experience, consumption enjoyment, remembered enjoyment, experiences, affective expectations

11.

Can Smaller Meals Make You Happy? Behavioral, Neurophysiological, and Psychological Insights into Motivating Smaller Portion Choice

Journal of the Association for Consumer Research, Forthcoming
Number of pages: 55 Posted: 06 Jan 2016
Martin Reimann, Deborah J. MacInnis and Antoine Bechara
University of Arizona, University of Southern California - Marketing Department and University of Southern California
Downloads 179 (164,314)

Abstract:

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redesign of portion size preferences, food choice, toy premiums, small monetary premiums, fMRI, consumer neuroscience, neuromarketing

12.

The Effects of Curiosity-Evoking Events on Activity Enjoyment

Number of pages: 43 Posted: 29 Apr 2016
Independent, University of Southern California - Marketing Department, University of Southern California and University of Southern California - Marshall School of Business
Downloads 160 (181,148)

Abstract:

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curiosity, activity enjoyment, distraction, attention, interest

13.

Witnessing Incivility Among Employees: Effects on Consumer Anger and Negative Inferences About Companies

Number of pages: 38 Posted: 14 May 2010 Last Revised: 01 Jul 2015
Christine Porath, Deborah J. MacInnis and Valerie Folkes
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 141 (201,062)
Citation 1

Abstract:

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anger, incivility, inferences, consumer behavior

14.

A Spotlight on Affect: The Role of Affect and Affective Forecasting in Self-Regulation and Impulse Control

Journal of Consumer Psychology, Vol. 16, No. 3, 2006
Number of pages: 8 Posted: 01 Jul 2012
Deborah J. MacInnis and Vanessa Patrick
University of Southern California - Marketing Department and University of Houston - C.T. Bauer College of Business
Downloads 135 (208,204)

Abstract:

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Threats to Hope and Motivated Reasoning of Product Information

Number of pages: 28 Posted: 18 May 2006
Gustavo de Mello, Deborah J. MacInnis and David W. Stewart
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 127 (219,328)

Abstract:

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motivation, reasoning, hope, confidence

Threats to Hope and Motivated Reasoning of Product Information

Journal of Consumer Research, Forthcoming
Posted: 23 Aug 2006
Gustavo de Mello, Deborah J. MacInnis and David W. Stewart
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Abstract:

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motivation, reasoning, hope, confidence

16.

Losers, Winners and Biased Trades

Journal of Consumer Research, Vol. 32, No. 2, 2005
Number of pages: 6 Posted: 01 Jun 2006
Gerard J. Tellis, Deborah J. MacInnis and Joseph Johnson
University of Southern California - Marshall School of Business, Department of Marketing, University of Southern California - Marketing Department and University of Miami - Department of Marketing
Downloads 119 (229,416)
Citation 7

Abstract:

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consumer behavior, markets, informational biases

17.

Judgments of the Value of Information: The Role of Information Provider Behavior and Information Seeker Goal Orientation

Number of pages: 42 Posted: 06 Feb 2007
Allen M. Weiss, Nicholas H. Lurie and Deborah J. MacInnis
University of Southern California - Marketing Department, University of Connecticut School of Business and University of Southern California - Marketing Department
Downloads 115 (235,272)

Abstract:

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value of information

18.

Determinants of the Perceived Value of Information in Information Search Contexts

Marshall School of Business Working Paper No. MKT 01-06
Number of pages: 41 Posted: 10 Jul 2006
Allen M. Weiss, Nicholas H. Lurie and Deborah J. MacInnis
University of Southern California - Marketing Department, University of Connecticut School of Business and University of Southern California - Marketing Department
Downloads 111 (241,292)

Abstract:

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information value, goals

19.

Perceptual Dimensions Differentiate Emotions

Cavanaugh, Lisa A., Deborah J. MacInnis, and Allen M. Weiss, "Perceptual Dimensions Differentiate Emotions", Cognition and Emotion, Forthcoming , Marshall School of Business Working Paper No. MKT 02.16
Number of pages: 36 Posted: 30 Jun 2015 Last Revised: 12 Apr 2016
Lisa A. Cavanaugh, Deborah J. MacInnis and Allen M. Weiss
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marketing Department
Downloads 101 (257,786)

Abstract:

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emotions, perception, perceptual dimensions

20.

Leveraging the Happy Meal Effect: Substituting Food with Modest Non-Food Incentives Decreases Portion Size Choice

Journal of Experimental Psychology: Applied, Forthcoming
Number of pages: 37 Posted: 02 Jul 2015
Martin Reimann, Antoine Bechara and Deborah J. MacInnis
University of Southern California, University of Southern California and University of Southern California - Marketing Department
Downloads 80 (298,447)

Abstract:

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21.

Consumer Hopefulness: Construct, Relevance to Internet Marketing, Antecedents and Consequences

Int. J. Internet Marketing and Advertising, Vol. 1, No. 2, 2004
Number of pages: 22 Posted: 01 Jul 2012
Deborah J. MacInnis, Gustavo de Mello and Vanessa Patrick
University of Southern California - Marketing Department, University of Southern California - Marshall School of Business and University of Houston - C.T. Bauer College of Business
Downloads 39 (418,731)

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22.

It’s Unfair: Why Customers Who Merely Observe an Uncivil Employee Abandon the Company

Marshall School of Business Working Paper
Number of pages: 53 Posted: 02 Jul 2015
Christine Porath, Deborah J. MacInnis and Valerie Folkes
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 18 (521,054)

Abstract:

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incivility, customer encounters, anger, employee relationships, repurchase intentions, deontic justice

23.

Not as Happy as I Thought I'd Be: Affective Misforecasting and Product Evaluations

Journal of Consumer Research, Vol. 33, No. 4, 2007
Number of pages: 37 Posted: 01 Jul 2012
Vanessa Patrick, Deborah J. MacInnis and C.W. Park
University of Houston - C.T. Bauer College of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business
Downloads 10 (567,479)
Citation 1

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24.

Humanizing Brands: When Brands Seem to Be Like Me, Part of Me, and in a Relationship with Me

Marshall School of Business Working Paper No. 17-8
Posted: 27 Dec 2016
Deborah J. MacInnis and Valerie Folkes
University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

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25.

Generating Competitive Intelligence in Organizations

Journal of Market-Focused Management, 5, 279- 307, 2002
Posted: 02 Jul 2015
Deborah J. MacInnis and Ajay Kohli
University of Southern California - Marketing Department and Emory University

Abstract:

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competitive intelligence, competition

26.

Listening to Strangers: Whose Responses are Valuable, How Valuable Are They, and Why?

Journal of Marketing Research, 2008
Posted: 14 Apr 2008
Allen M. Weiss, Nicholas H. Lurie and Deborah J. MacInnis
University of Southern California - Marketing Department, University of Connecticut School of Business and University of Southern California - Marketing Department

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Information value, information search, information exchange, goal orientation, learning, decision-making

27.

Marketing Jobs and Management Controls: Toward a Framework

Journal of Marketing Research, Vol. XXV, pp. 406-419, November 1989
Posted: 31 Mar 2007
Deborah J. MacInnis
University of Southern California - Marketing Department

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Marketing position, jobs, management

28.

Same or Different? How Distance and Variation Affect Similarity Judgments

Psychology & Marketing, Vol. 2H3, pp. 209-227, March 2004
Posted: 28 Mar 2007
Deborah J. MacInnis
University of Southern California - Marketing Department

Abstract:

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product, distance, variation

29.

Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads

Journal of Marketing, Vol. 55, pp. 32-53, October 1991
Posted: 13 Mar 2007
Deborah J. MacInnis and Christine Moorman
University of Southern California - Marketing Department and Duke University - Fuqua School of Business

Abstract:

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Motivation, Brand Information

30.

The Concept of Hope and its Relevance to Product Evaluation and Choice

Journal of Marketing, Vol. 69, pp. 1-14, January 2005
Posted: 13 Mar 2007
Deborah J. MacInnis and Gustavo de Mello
University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Abstract:

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Hope, consumer behavior

31.

Reputation Management as a Motivation for Sales Structure Decisions

Journal of Marketing, Vol. 63, pp. 74-89, October 1999
Posted: 11 Mar 2007
Allen M. Weiss, Erin Anderson and Deborah J. MacInnis
University of Southern California - Marketing Department, INSEAD - Marketing and University of Southern California - Marketing Department

Abstract:

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reputation, sales structure

32.

Spotlight on Affect: Affect and Affective Forecasting in Impulse Control

Journal of Consumer Psychology, Forthcoming
Posted: 02 Jun 2006
Deborah J. MacInnis and Vanessa M. Patrick
University of Southern California - Marketing Department and University of Georgia - C. Herman and Mary Virginia Terry College of Business

Abstract:

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affect,impulse control, self-regulatory behavior

33.

Assessing When Increased Media Weight Helps Sales of Real-World Brands

Marketing Science Institute Working Paper Series Report No. 02-104
Posted: 15 Aug 2002
Deborah J. MacInnis, Ambar G. Rao and Allen M. Weiss
University of Southern California - Marketing Department, Washington University in St. Louis - John M. Olin Business School and University of Southern California - Marketing Department

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advertising effectiveness, media weight, executional cues, emotions, mature products, elaboration likelihood model