Author Page for Deborah J. MacInnis

Beyond Attitudes: Attachment and Consumer Behavior

Seoul National Journal, Vol. 12, No. 2, pp. 3-36

Number of pages: 23 Posted: 08 Feb 2007

C.W. Park, Deborah J. MacInnis and Joseph R. Priester

University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Downloads 4,300 (4,085)

Abstract:

2.

Affective Forecasting and Self-Control: When Anticipating Pride Wins Over Anticipating Shame in a Self-Regulation Context

Journal of Consumer Psychology, Vol. 19, No. 3, 2009

Number of pages: 9 Posted: 01 Jul 2012

Vanessa Patrick, HaeEun Helen Chun and Deborah J. MacInnis

University of Houston - C.T. Bauer College of Business, Cornell University - College of Business, School of Hotel Administration and University of Southern California - Marketing Department

Downloads 2,407 (10,458)

Abstract:

3.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 16-10

Number of pages: 52 Posted: 14 May 2010 Last Revised: 20 Nov 2012

C.W. Park, Deborah J. MacInnis, Joseph R. Priester, Andreas B. Eisingerich, Dawn Iacobucci and Dawn Iacobucci

University of Southern California - Marshall School of Business, University of Southern California - Marketing Department, University of Southern California - Marshall School of Business, Imperial College London and Vanderbilt University - MarketingVanderbilt University - Marketing

Downloads 2,293 (11,342)

Citation 4

Abstract:

4.

Brand Attachment and Management of a Strategic Brand Exemplar

HANDBOOK OF BRAND AND EXPERIENCE MANAGEMENT, Bernd H. Schmitt, ed., Elgar Publishing, 2007

Number of pages: 36 Posted: 08 Feb 2007

C.W. Park, Deborah J. MacInnis and Joseph R. Priester

University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Downloads 2,209 (12,048)

Abstract:

5.

A Framework for Conceptual Contributions in Marketing

Number of pages: 59 Posted: 24 May 2011

Deborah J. MacInnis

University of Southern California - Marketing Department

Downloads 736 (60,706)

Citation 17

Abstract:

6.

What Drives Virality (Sharing, Spread) of YouTube Video Ads: Emotion vs Brand Prominence and Information

Marketing Science Working Paper Series, USC Marshall School of Business Research Paper

Number of pages: 55 Posted: 23 Apr 2020 Last Revised: 07 Aug 2020

Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai and Yanwei Zhang

University of Southern California - Marshall School of Business, Department of Marketing, University of Southern California - Marketing Department, University of Houston - C.T. Bauer College of Business and Uber Technologies Inc.

Downloads 700 (64,541)

Abstract:

7.

Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?

Marketing Science, Vol. 24, No. 3, 2005

Number of pages: 8 Posted: 25 May 2006

Gerard J. Tellis, Rajesh K. Chandy, Deborah J. MacInnis and Pattana Thaivanich

University of Southern California - Marshall School of Business, Department of Marketing, University of Minnesota - Twin Cities - Carlson School of Management, University of Southern California - Marketing Department and affiliation not provided to SSRN

Downloads 570 (83,544)

Abstract:

8.

What to Say When: Advertising Appeals in Evolving Markets

Journal of Marketing Research, Vol. 38, pp. 399-414, November 2001

Number of pages: 16 Posted: 31 May 2006

Deborah J. MacInnis, Rajesh K. Chandy, Pattana Thaivanich and Gerard J. Tellis

University of Southern California - Marketing Department, University of Minnesota - Twin Cities - Carlson School of Management, affiliation not provided to SSRN and University of Southern California - Marshall School of Business, Department of Marketing

Downloads 319 (163,756)

Citation 4

Abstract:

9.

Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. 17-20

Number of pages: 45 Posted: 01 Jan 2017 Last Revised: 02 Apr 2017

HaeEun Helen Chun, Kristin Diehl and Deborah J. MacInnis

Cornell University - College of Business, School of Hotel Administration, University of Southern California - Marshall School of Business and University of Southern California - Marketing Department

Downloads 307 (170,520)

Abstract:

10.

What's in and What's Out: Questions on the Boundaries of the Attitude Construct

Journal of Consumer Research, 2006

Number of pages: 10 Posted: 18 May 2006

C.W. Park and Deborah J. MacInnis

University of Southern California - Marshall School of Business and University of Southern California - Marketing Department

Downloads 278 (188,941)

Citation 2

Abstract:

11.

Not as Happy as I Thought I'd Be? Affective Misforecasting and Product Evaluations

Journal of Consumer Research, Vol. 33, pp. 479-490, March 2007

Number of pages: 37 Posted: 06 Jun 2006

Vanessa M. Patrick, Deborah J. MacInnis and C.W. Park

University of Georgia - C. Herman and Mary Virginia Terry College of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Downloads 238 (220,392)

Citation 1

Abstract:

12.

Can Smaller Meals Make You Happy? Behavioral, Neurophysiological, and Psychological Insights into Motivating Smaller Portion Choice

Journal of the Association for Consumer Research, Forthcoming

Number of pages: 55 Posted: 06 Jan 2016

Martin Reimann, Deborah J. MacInnis and Antoine Bechara

University of Arizona, University of Southern California - Marketing Department and University of Southern California

Downloads 222 (235,654)

Abstract:

13.

The Effects of Curiosity-Evoking Events on Activity Enjoyment

Number of pages: 43 Posted: 29 Apr 2016

Elif Isikman, Deborah J. MacInnis, Gülden Ülkümen and Lisa A. Cavanaugh

Independent, University of Southern California - Marketing Department, University of Southern California and University of Southern California - Marshall School of Business

Downloads 202 (257,181)

Abstract:

14.

Witnessing Incivility Among Employees: Effects on Consumer Anger and Negative Inferences About Companies

Number of pages: 38 Posted: 14 May 2010 Last Revised: 01 Jul 2015

Christine Porath, Deborah J. MacInnis and Valerie Folkes

University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Downloads 163 (310,313)

Citation 3

Abstract:

15.

A Spotlight on Affect: The Role of Affect and Affective Forecasting in Self-Regulation and Impulse Control

Journal of Consumer Psychology, Vol. 16, No. 3, 2006

Number of pages: 8 Posted: 01 Jul 2012

Deborah J. MacInnis and Vanessa Patrick

University of Southern California - Marketing Department and University of Houston - C.T. Bauer College of Business

Downloads 158 (318,602)

Abstract:

16.

Threats to Hope and Motivated Reasoning of Product Information

Downloads 158 (323,805)

2

Threats to Hope and Motivated Reasoning of Product Information

Number of pages: 28 Posted: 18 May 2006

Gustavo de Mello, Deborah J. MacInnis and David W. Stewart

University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Downloads 158 (324,094)

Abstract:

Threats to Hope and Motivated Reasoning of Product Information

Journal of Consumer Research, Forthcoming

Posted: 23 Aug 2006

Gustavo de Mello, Deborah J. MacInnis and David W. Stewart

University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Abstract:

17.

Losers, Winners and Biased Trades

Journal of Consumer Research, Vol. 32, No. 2, 2005

Number of pages: 6 Posted: 01 Jun 2006

Gerard J. Tellis, Deborah J. MacInnis and Joseph Johnson

University of Southern California - Marshall School of Business, Department of Marketing, University of Southern California - Marketing Department and University of Miami - Department of Marketing

Downloads 157 (320,341)

Citation 8

Abstract:

18.

Perceptual Dimensions Differentiate Emotions

Cavanaugh, Lisa A., Deborah J. MacInnis, and Allen M. Weiss, "Perceptual Dimensions Differentiate Emotions", Cognition and Emotion, Forthcoming , Marshall School of Business Working Paper No. MKT 02.16

Number of pages: 36 Posted: 30 Jun 2015 Last Revised: 12 Apr 2016

Lisa A. Cavanaugh, Deborah J. MacInnis and Allen M. Weiss

University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marketing Department

Downloads 143 (345,708)

Abstract:

19.

Determinants of the Perceived Value of Information in Information Search Contexts

Marshall School of Business Working Paper No. MKT 01-06

Number of pages: 41 Posted: 10 Jul 2006

Allen M. Weiss, Nicholas H. Lurie and Deborah J. MacInnis

University of Southern California - Marketing Department, University of Connecticut School of Business and University of Southern California - Marketing Department

Downloads 142 (347,683)

Citation 1

Abstract:

20.

Judgments of the Value of Information: The Role of Information Provider Behavior and Information Seeker Goal Orientation

Number of pages: 42 Posted: 06 Feb 2007

Allen M. Weiss, Nicholas H. Lurie and Deborah J. MacInnis

University of Southern California - Marketing Department, University of Connecticut School of Business and University of Southern California - Marketing Department

Downloads 134 (363,586)

Abstract:

21.

Leveraging the Happy Meal Effect: Substituting Food with Modest Non-Food Incentives Decreases Portion Size Choice

Journal of Experimental Psychology: Applied, Forthcoming

Number of pages: 37 Posted: 02 Jul 2015

Martin Reimann, Antoine Bechara and Deborah J. MacInnis

University of Southern California, University of Southern California and University of Southern California - Marketing Department

Downloads 111 (418,224)

Abstract:

22.

Creating Boundary-Breaking Marketing-Relevant Consumer Research

Number of pages: 56 Posted: 12 Nov 2019

Deborah J. MacInnis, Vicki Morwitz, Simona Botti, Donna Hoffman, Robert Kozinets, Donald R. Lehmann, John G. Lynch and Cornelia Pechmann

University of Southern California - Marketing Department, Columbia University, London Business School, George Washington University, University of Southern California, Columbia University - Columbia Business School, Marketing, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of California Irvine

Downloads 107 (429,426)

Citation 11

Abstract:

23.

Consumer Hopefulness: Construct, Relevance to Internet Marketing, Antecedents and Consequences

Int. J. Internet Marketing and Advertising, Vol. 1, No. 2, 2004

Number of pages: 22 Posted: 01 Jul 2012

Deborah J. MacInnis, Gustavo de Mello and Vanessa Patrick

University of Southern California - Marketing Department, University of Southern California - Marshall School of Business and University of Houston - C.T. Bauer College of Business

Downloads 64 (585,351)

Abstract:

24.

It’s Unfair: Why Customers Who Merely Observe an Uncivil Employee Abandon the Company

Marshall School of Business Working Paper

Number of pages: 53 Posted: 02 Jul 2015

Christine Porath, Deborah J. MacInnis and Valerie Folkes

University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Downloads 38 (734,171)

Citation 1

Abstract:

25.

Not as Happy as I Thought I'd Be: Affective Misforecasting and Product Evaluations

Journal of Consumer Research, Vol. 33, No. 4, 2007

Number of pages: 37 Posted: 01 Jul 2012

Vanessa Patrick, Deborah J. MacInnis and C.W. Park

University of Houston - C.T. Bauer College of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Downloads 20 (881,145)

Citation 1

Abstract:

26.

Approaching What We Hope For and Avoiding What We Fear: The Role of Possible Selves in Consumer Behavior

Patrick, Vanessa M., Deborah J. MacInnis and Valerie S. Folkes (2002), “Approaching What We Hope For and Avoiding What We Fear: The Role of Possible Selves in Consumer Behavior,” in Advances in Consumer Research, Vol. 29, ed. Susan M. Broniarczyk and Kent Nakamoto, Valdosta, GA: Association for Cons

Posted: 12 Jun 2020

Vanessa Patrick, Valerie Folkes and Deborah J. MacInnis

University of Houston - C.T. Bauer College of Business, University of Southern California - Marshall School of Business and University of Southern California - Marketing Department

Abstract:

27.

Looking through the Crystal Ball: The Role of Affective Forecasting and Misforecasting in Consumer Behavior

MacInnis Deborah J. Vanessa M. Patrick, and C. Whan Park (2005), “Looking through the Crystal Ball: The Role of Affective Forecasting and Misforecasting in Consumer Behavior,” Review of Marketing Research, Volume 2, 43-79.

Posted: 12 Jun 2020

Vanessa Patrick and Deborah J. MacInnis

University of Houston - C.T. Bauer College of Business and University of Southern California - Marketing Department

Abstract:

28.

Why Feelings Stray: Affective Misforecasting Drivers of Consumer Satisfaction

Patrick, Vanessa M. and Deborah J. MacInnis (2006), “Why Feelings Stray: Affective Misforecasting Drivers of Consumer Satisfaction” in Advances in Consumer Research, eds. Cornelia Pechmann and Linda Price, Valdosta, GA: Association for Consumer Research.

Posted: 12 Jun 2020

Vanessa Patrick and Deborah J. MacInnis

University of Houston - C.T. Bauer College of Business and University of Southern California - Marketing Department

Abstract:

29.

Making Prudent versus Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control

Chun, Hae Eun, Vanessa M. Patrick and Deborah J. MacInnis (2007), “Making Prudent versus Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control” in Advances in Consumer Research, Valdosta, GA: Association for Consumer Research.

Posted: 12 Jun 2020

Vanessa Patrick, HaeEun Helen Chun and Deborah J. MacInnis

University of Houston - C.T. Bauer College of Business, Cornell University - College of Business, School of Hotel Administration and University of Southern California - Marketing Department

Abstract:

30.

Humanizing Brands: When Brands Seem to Be Like Me, Part of Me, and in a Relationship with Me

Marshall School of Business Working Paper No. 17-8

Posted: 27 Dec 2016

Deborah J. MacInnis and Valerie Folkes

University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Abstract:

31.

Generating Competitive Intelligence in Organizations

Journal of Market-Focused Management, 5, 279- 307, 2002

Posted: 02 Jul 2015

Deborah J. MacInnis and Ajay Kohli

University of Southern California - Marketing Department and Emory University

Abstract:

32.

Listening to Strangers: Whose Responses are Valuable, How Valuable Are They, and Why?

Journal of Marketing Research, 2008

Posted: 14 Apr 2008

Allen M. Weiss, Nicholas H. Lurie and Deborah J. MacInnis

University of Southern California - Marketing Department, University of Connecticut School of Business and University of Southern California - Marketing Department

Abstract:

33.

Marketing Jobs and Management Controls: Toward a Framework

Journal of Marketing Research, Vol. XXV, pp. 406-419, November 1989

Posted: 31 Mar 2007

Deborah J. MacInnis

University of Southern California - Marketing Department

Abstract:

34.

Same or Different? How Distance and Variation Affect Similarity Judgments

Psychology & Marketing, Vol. 2H3, pp. 209-227, March 2004

Posted: 28 Mar 2007

Deborah J. MacInnis

University of Southern California - Marketing Department

Abstract:

35.

Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads

Journal of Marketing, Vol. 55, pp. 32-53, October 1991

Posted: 13 Mar 2007

Deborah J. MacInnis and Christine Moorman

University of Southern California - Marketing Department and Duke University - Fuqua School of Business

Abstract:

36.

The Concept of Hope and its Relevance to Product Evaluation and Choice

Journal of Marketing, Vol. 69, pp. 1-14, January 2005

Posted: 13 Mar 2007

Deborah J. MacInnis and Gustavo de Mello

University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Abstract:

37.

Reputation Management as a Motivation for Sales Structure Decisions

Journal of Marketing, Vol. 63, pp. 74-89, October 1999

Posted: 11 Mar 2007

Allen M. Weiss, Erin Anderson and Deborah J. MacInnis

University of Southern California - Marketing Department, INSEAD - Marketing and University of Southern California - Marketing Department

Abstract:

38.

Spotlight on Affect: Affect and Affective Forecasting in Impulse Control

Journal of Consumer Psychology, Forthcoming

Posted: 02 Jun 2006

Deborah J. MacInnis and Vanessa M. Patrick

University of Southern California - Marketing Department and University of Georgia - C. Herman and Mary Virginia Terry College of Business

Abstract:

39.

Assessing When Increased Media Weight Helps Sales of Real-World Brands

Marketing Science Institute Working Paper Series Report No. 02-104

Posted: 15 Aug 2002

Deborah J. MacInnis, Ambar G. Rao and Allen M. Weiss

University of Southern California - Marketing Department, Washington University in St. Louis - John M. Olin Business School and University of Southern California - Marketing Department

Deborah J. MacInnis

University of Southern California - Marketing Department

39

Top 4,170

16,176

Top 9,689

78

79

Scholarly Papers (39)

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract: