Blumenbergplatz 9
CH-9000 St. Gallen
Switzerland
University of St. Gallen - MCM Institute
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field experiments, endowment effect, loss aversion
reference-dependent preferences, consumer choice, loss aversion
loss aversion, judgment and decision making, preference construction, status quo, age, experience
Total quality management, Quality function deployment, economic performance, structural equation modeling, LISREL
Innovation rejection, Status quo bias, Defaults, Customer expertise
mass customization systems, user self-design, product configurations, consumer decision making, social influence, field study, experiment