Rex Yuxing Du

Duke University

100 Fuqua Drive

Durham, NC 27708-0204

United States

SCHOLARLY PAPERS

2

DOWNLOADS

61

SSRN CITATIONS

0

CROSSREF CITATIONS

7

Scholarly Papers (2)

1.

The Effect of Standardized Information on Firm Survival and Marketing Strategies

Marketing Science, Vol. 24, pp. 263-274, 2005
Number of pages: 12 Posted: 01 Apr 2007
Christine Moorman, Carl F. Mela and Rex Yuxing Du
Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and Duke University
Downloads 61 (366,723)

Abstract:

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Public Policy, Marketing Strategy, Competitive Strategy , Survival, Information Disclosure

2.

Customer Relationship Management: Customer Behavior, Organizational Challenges, and Econometric Models

Marketing Science Institute Conference Summary 02-101
Posted: 24 Oct 2002
Julian Villanueva and Rex Yuxing Du
Assistant Professor of Marketing and Duke University

Abstract:

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customer relationship management, customer retention, customer acquisition, customer lifetime value