Manoj K. Agarwal

School of Management, Binghamton University, SUNY

Associate Professor of Marketing

Binghamton, NY 13902-6015

United States

http://som.binghamton.edu/faculty/agarwal.htm

SCHOLARLY PAPERS

2

DOWNLOADS

223

CITATIONS

3

Scholarly Papers (2)

1.

Investigating Consumer Adoption of Related Technology Products

Chicago Booth School of Business Research Paper No. 08-29
Number of pages: 58 Posted: 04 Dec 2007 Last Revised: 25 Feb 2009
S. Sriram, Pradeep K. Chintagunta and Manoj K. Agarwal
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and School of Management, Binghamton University, SUNY
Downloads 223 (135,269)
Citation 3

Abstract:

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Technology products, product adoption, multiple categories, complementarity, forward-looking consumers

2.

Decision Difficulty in Bundle Choice: The Role of Complexity, Uniqueness, and Similarity

Marketing Science Institute Working Paper, Report No. 02-103
Posted: 23 Oct 2002
Manoj K. Agarwal and Subimal Chatterjee
School of Management, Binghamton University, SUNY and SUNY at Binghamton - School of Management

Abstract:

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Decision difficulty, bundling, consumer choice