Subimal Chatterjee

SUNY at Binghamton - School of Management

Associate Professor of Marketing

Binghamton, NY 13902-6015

United States

http://som.binghamton.edu/faculty/chatterjee.htm

SCHOLARLY PAPERS

1

DOWNLOADS

0

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Decision Difficulty in Bundle Choice: The Role of Complexity, Uniqueness, and Similarity

Marketing Science Institute Working Paper, Report No. 02-103
Posted: 23 Oct 2002
Manoj K. Agarwal and Subimal Chatterjee
School of Management, Binghamton University, SUNY and SUNY at Binghamton - School of Management

Abstract:

Loading...

Decision difficulty, bundling, consumer choice