Author Page for Donald R. Lehmann

Valuing Customers

Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08

Number of pages: 13 Posted: 13 Nov 2003 Last Revised: 27 Jul 2011

Sunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart

Harvard University - Business School (HBS), Columbia University - Columbia Business School, Marketing and Novartis International

Downloads 5,990 (2,315)

Citation 35

Abstract:

2.

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, 31(2), 192-206., Columbia Business School Research Paper Series

Number of pages: 39 Posted: 08 Sep 2011 Last Revised: 15 Sep 2014

Daniel Halbheer, Florian Stahl, Oded Koenigsberg and Donald R. Lehmann

HEC Paris - Marketing, Mannheim Business School, London Business School - Department of Marketing and Columbia University - Columbia Business School, Marketing

Downloads 784 (55,682)

Citation 8

Abstract:

3.

The Past, Present, and Future of Customer Management

Marketing Letters, 31(2), 125-136

Number of pages: 17 Posted: 12 Sep 2019 Last Revised: 13 Dec 2022

Shin Oblander, Sunil Gupta, Carl F. Mela, Russell S. Winer and Donald R. Lehmann

Columbia Business School, Harvard University - Business School (HBS), Duke University - Fuqua School of Business, New York University (NYU) - Department of Marketing and Columbia University - Columbia Business School, Marketing

Downloads 703 (64,523)

Abstract:

4.

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Rotman School of Management Working Paper No. 3093999, University of Alberta School of Business Research Paper No. 2017-712, Mays Business School Research Paper No. 3093999

Number of pages: 66 Posted: 03 Jan 2018 Last Revised: 11 Apr 2018

Leonard Lee, Jeffrey Inman, Jennifer Argo, Tim M. Boettger, Utpal M. Dholakia, Timothy Gilbride, Koert van Ittersum, Barbara E. Kahn, Barbara E. Kahn, Ajay Kalra, Donald R. Lehmann, Leigh McAlister, Claire I. Tsai and Venkatesh Shankar

National University of Singapore (NUS), University of Pittsburgh - Katz Graduate School of Business, University of Alberta - Department of Marketing, Business Economics & Law, IÉSEG School of Management, Rice University - Jesse H. Jones Graduate School of Business, University of Notre Dame, University of Groningen, University of Pennsylvania - Marketing DepartmentUniversity of Miami, Carnegie Mellon University, Columbia University - Columbia Business School, Marketing, University of Texas at Austin - Department of Marketing, University of Toronto - Joseph L. Rotman School of Management and Texas A&M University - Mays Business School

Downloads 548 (88,031)

Citation 1

Abstract:

5.

The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports

MSI Working Paper #09-204

Number of pages: 42 Posted: 08 Jan 2009 Last Revised: 05 Sep 2012

Isaac M. Dinner, Natalie Mizik, Natalie Mizik and Donald R. Lehmann

Indeed, University of North Carolina (UNC) at Chapel HillUniversity of Washington and Columbia University - Columbia Business School, Marketing

Downloads 433 (117,050)

Citation 3

Abstract:

6.

The Role of Hubs in the Adoption Processes

Journal of Marketing, Vol. 73, No. 2, 2009

Number of pages: 46 Posted: 17 Nov 2011

Jacob Goldenberg, Sangman Han, Donald R. Lehmann and Jae Weon Hong

Columbia University - Columbia Business School, Marketing, Sungkyunkwan University - School of Management, Columbia University - Columbia Business School, Marketing and affiliation not provided to SSRN

Downloads 407 (125,747)

Citation 8

Abstract:

7.

Consumer Expectations and Culture: The Effect of Belief in Karma in India

Journal of Consumer Research, Vol. 37, No. 2, pp. 251-63, 2010, Tuck School of Business Working Paper No. 2012-104

Number of pages: 14 Posted: 17 Nov 2011

Praveen K. Kopalle, Donald R. Lehmann and John U. Farley

Dartmouth College - Tuck School of Business, Columbia University - Columbia Business School, Marketing and Independent

Downloads 230 (229,705)

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8.

Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)Similarity When Sequentially Sampling Products

Biswas, Dipayan, Lauren Labrecque, Donald R. Lehmann, and Ereni Markos (2014), “Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products,” Journal of Marketing, 78 (1), 112-126., Columbia Business School Research Paper No. 15-36

Number of pages: 29 Posted: 27 Mar 2015 Last Revised: 20 Apr 2015

Dipayan Biswas, Lauren Labrecque, Donald R. Lehmann, Ereni Markos and Ereni Markos

University of South Florida, Loyola University of Chicago, Columbia University - Columbia Business School, Marketing and Suffolk UniversityUniversity of Massachusetts Boston

Downloads 219 (239,537)

Citation 4

Abstract:

9.

Consumer Substitution Decisions: An Integrative Framework

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490

Number of pages: 23 Posted: 19 May 2014

Rebecca Hamilton, Debora V. Thompson, Zachary Arens, Simon J. Blanchard, Gerald Häubl, P.K. Kannan, Uzma Khan, Donald R. Lehmann, Meg Meloy, Neal Roese and Manoj Thomas

Georgetown University - McDonough School of Business, Georgetown University - Department of Marketing, Oklahoma State University - Stillwater - Department of Marketing, Georgetown University - McDonough School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Maryland - Robert H. Smith School of Business, University of Miami - Department of Marketing, Columbia University - Columbia Business School, Marketing, Pennsylvania State University - Smeal College of Business, Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management

Downloads 206 (253,474)

Citation 1

Abstract:

10.

Carbon Footprinting and Pricing Under Climate Concerns

Journal of Marketing, 2022, Vol. 86(2) 186-201

Number of pages: 41 Posted: 19 Aug 2021 Last Revised: 17 Nov 2022

Marco Bertini, Stefan Buehler, Daniel Halbheer and Donald R. Lehmann

affiliation not provided to SSRN, University of St. Gallen - SEPS: Economics and Political Sciences, HEC Paris - Marketing and Columbia University - Columbia Business School, Marketing

Downloads 182 (284,566)

Abstract:

11.

A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

Journal of Retailing, 78 (2002) 101–118

Number of pages: 18 Posted: 21 Jan 2015

Aradhna Krishna, Richard Briesch, Donald R. Lehmann and Hong Yuan

University of Michigan, Stephen M. Ross School of Business, Southern Methodist University (SMU), Edwin L. Cox School of Business, Marketing Department (Deceased), Columbia University - Columbia Business School, Marketing and University of Illinois at Urbana-Champaign - College of Business

Downloads 167 (305,129)

Citation 4

Abstract:

12.

How Word-of-Mouth Transmission Encouragement Affects Consumers’ Transmission Decisions, Receiver Selection, and Diffusion Speed

Saïd Business School WP 2016-14, Columbia Business School Research Paper No. 16-36

Number of pages: 42 Posted: 01 May 2016

Andrew T. Stephen and Donald R. Lehmann

University of Oxford - Said Business School and Columbia University - Columbia Business School, Marketing

Downloads 141 (350,917)

Citation 3

Abstract:

13.

Reflections on the Replication Corner: In Praise of Conceptual Replications

Columbia Business School Research Paper No. 15-88

Number of pages: 39 Posted: 28 Sep 2015

John G. Lynch, Eric Bradlow, Joel C. Huber and Donald R. Lehmann

University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business and Columbia University - Columbia Business School, Marketing

Downloads 124 (387,172)

Citation 3

Abstract:

14.

Creating Boundary-Breaking Marketing-Relevant Consumer Research

Number of pages: 56 Posted: 12 Nov 2019

Deborah J. MacInnis, Vicki Morwitz, Simona Botti, Donna Hoffman, Robert Kozinets, Donald R. Lehmann, John G. Lynch and Cornelia Pechmann

University of Southern California - Marketing Department, Columbia University, London Business School, George Washington University, University of Southern California, Columbia University - Columbia Business School, Marketing, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of California Irvine

Downloads 108 (428,324)

Citation 12

Abstract:

15.

Choice Under Restrictions

Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280, Columbia Business School Research Paper No. 14-32

Number of pages: 17 Posted: 31 Jul 2014

Simona Botti, Susan M. Broniarczyk, Gerald Häubl, Ronald Hill, Yanliu Huang, Barbara Kahn, Praveen K. Kopalle, Donald R. Lehmann, Joel Urbany and Brian Wansink

London Business School, University of Texas at Austin - Marketing, University of Alberta - Department of Marketing, Business Economics & Law, Villanova University - School of Business, Drexel University - Department of Marketing, University of Miami, Dartmouth College - Tuck School of Business, Columbia University - Columbia Business School, Marketing, University of Notre Dame - Department of Marketing and Retired - Cornell University

Downloads 108 (428,324)

Abstract:

16.

Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation

Journal of Consumer Research, 2014, Columbia Business School Research Paper No. 15-13

Number of pages: 28 Posted: 16 Jan 2015

Dipayan Biswas, Courtney Szocs, Aradhna Krishna and Donald R. Lehmann

University of South Florida, University of South Florida, University of Michigan, Stephen M. Ross School of Business and Columbia University - Columbia Business School, Marketing

Downloads 82 (512,512)

Abstract:

17.

A Stochastic Multidimensional Unfolding Approach for Representing Phased Decision Outcomes

Psychometrika, Volume 61, Issue 3, pp 485-508

Number of pages: 24 Posted: 08 Jun 2016

Wayne S. DeSarbo, Donald R. Lehmann, Gregory Carpenter and Indrajit Jay Sinha

Pennsylvania State University, Columbia University - Columbia Business School, Marketing, Northwestern University - Department of Marketing and Temple University - Department of Marketing and Supply Chain Management

Downloads 40 (723,309)

Abstract:

18.

Three-Way Multivariate Conjoint Analysis

Marketing Science, Vol. 1, No. 4, pp. 323-350

Number of pages: 29 Posted: 10 May 2016

Wayne S. DeSarbo, J. Carroll, Donald R. Lehmann and John O'Shaughnessy

Pennsylvania State University, Rutgers, The State University of New Jersey (Deceased), Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School

Downloads 32 (781,326)

Citation 1

Abstract:

19.

A Stochastic Three-Way Unfolding Model for Asymmetric Binary Data

Applied Psychological Measurement, (1987) Vol. 11, No. 4, pp. 397-418

Number of pages: 23 Posted: 27 May 2016

Wayne S. DeSarbo, Donald R. Lehmann, Morris Holbrook, William J. Havlena and Sunil Gupta

Pennsylvania State University, Columbia University - Columbia Business School, Marketing, Columbia University, Southern Methodist University (SMU) and Harvard University - Business School (HBS)

Downloads 28 (813,371)

Abstract:

20.

When and How Does Board-Level Marketing Experience Impact Firm Performance?

Marketing Science Institute, Report Number 15-109.

Posted: 06 Jun 2017

Kimberly A. Whitler, Ryan Krause and Donald R. Lehmann

University of Virginia - Darden School of Business, Texas Christian University and Columbia University - Columbia Business School, Marketing

Abstract:

21.

Modeling Dynamic Effects in Repeated-Measures Experiments Involving Preference/Choice: An Illustration Involving Stated Preference Analysis

Applied Psychological Measurement, vol. 28 no. 3, pp. 186-209, 2004

Posted: 11 Jun 2016

Wayne S. DeSarbo, Donald R. Lehmann and Frances Galliano Hollman

Pennsylvania State University, Columbia University - Columbia Business School, Marketing and Pennsylvania State University

Abstract:

22.

Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle

Journal of Business Research, Vol. 33, No. 1, 1995

Posted: 21 Jan 2015

Bari A. Harlam, Aradhna Krishna, Donald R. Lehmann and Carl F. Mela

CVS/pharmacy, University of Michigan, Stephen M. Ross School of Business, Columbia University - Columbia Business School, Marketing and Duke University - Fuqua School of Business

Abstract:

23.

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science

Marketing Science, Vol. 33, No. 1, 2014; pp. 1-5; DOI: 10.1287/mksc.2013.0830, Columbia Business School Research Paper No. 14-19

Posted: 28 Feb 2014

Sunil Gupta, Dominique M Hanssens, John R. Hauser, Donald R. Lehmann and Bernd H. Schmitt

Harvard University - Business School (HBS), University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, Columbia University - Columbia Business School, Marketing and Columbia Business School - International Business

Abstract:

24.

State-Dependence Effects in Surveys

Marketing Science, Vol. 31, No. 5, 2012, pp. 838-854, DOI: 10.1287/mksc.1120.0722

Posted: 24 Oct 2012

Martijn G. de Jong, Donald R. Lehmann and Oded Netzer

Erasmus University Rotterdam (EUR), Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing

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25.

Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Journal of Marketing, Vol. 76, No. 4, pp. 44-63

Posted: 12 Oct 2012

Florian Stahl, Mark Heitmann, Donald R. Lehmann and Scott Neslin

Mannheim Business School, University of Hamburg, Columbia University - Columbia Business School, Marketing and Dartmouth College - Tuck School of Business

Abstract:

26.

A Product-Market-Based Measure of Brand Equity

Marketing Science Institute Working Paper, Report No. 02-102

Posted: 30 Aug 2002

Kusum L. Ailawadi, Donald R. Lehmann and Scott Neslin

Dartmouth College - Tuck School of Business, Columbia University - Columbia Business School, Marketing and Dartmouth College - Tuck School of Business

Donald R. Lehmann

Columbia University - Columbia Business School, Marketing

George E. Warren Professor of Business

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Scholarly Papers (26)

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