Donald R. Lehmann

Columbia Business School - Marketing

George E. Warren Professor of Business

New York, NY 10027

United States

SCHOLARLY PAPERS

22

DOWNLOADS
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CITATIONS
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in Total Papers Citations

73

Scholarly Papers (22)

1.

Valuing Customers

Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13 Posted: 13 Nov 2003 Last Revised: 27 Jul 2011
Sunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart
Harvard Business School, Columbia Business School - Marketing and Novartis International
Downloads 4,270 (1,277)
Citation 48

Abstract:

Customer lifetime value, valuation, forecasting

2.

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, 31(2), 192-206., Columbia Business School Research Paper Series
Number of pages: 39 Posted: 08 Sep 2011 Last Revised: 15 Sep 2014
HEC Paris - Marketing, University of Mannheim - Department of Business Administration and Marketing, London Business School - Department of Marketing and Columbia Business School - Marketing
Downloads 398 (41,521)

Abstract:

Information Goods, Content Pricing, Sampling, Advertising, Dorfman-Steiner Condition

3.

The Role of Hubs in the Adoption Processes

Journal of Marketing, Vol. 73, No. 2, 2009
Number of pages: 46 Posted: 17 Nov 2011
Jacob Goldenberg, Sangman Han, Donald R. Lehmann and Jae Weon Hong
Columbia Business School - Marketing, Sungkyunkwan University - School of Management, Columbia Business School - Marketing and affiliation not provided to SSRN
Downloads 353 (67,335)
Citation 23

Abstract:

4.

The Unappreciated Value of Marketing: The Moderating Role of Changes in Marketing and R&D Spending on Valuation of Earnings Reports

MSI Working Paper #09-204
Number of pages: 42 Posted: 08 Jan 2009 Last Revised: 05 Sep 2012
Isaac M. Dinner, Natalie Mizik and Donald R. Lehmann
University of North Carolina - Chapel Hill, University of Washington and Columbia Business School - Marketing
Downloads 341 (66,464)

Abstract:

Marketing Strategy, R&D, Marketing Metrics, Event Study, Post-Earnings-Announcement Drift

5.

Consumer Expectations and Culture: The Effect of Belief in Karma in India

Journal of Consumer Research, Vol. 37, No. 2, pp. 251-63, 2010, Tuck School of Business Working Paper No. 2012-104
Number of pages: 14 Posted: 17 Nov 2011
Praveen K. Kopalle, Donald R. Lehmann and John U. Farley
Tuck School of Business at Dartmouth, Columbia Business School - Marketing and Independent
Downloads 149 (137,048)

Abstract:

6.

Consumer Substitution Decisions: An Integrative Framework

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490
Number of pages: 23 Posted: 19 May 2014
Georgetown University, Georgetown University - Department of Marketing, Oklahoma State University - Stillwater - Department of Marketing, Georgetown University - Robert Emmett McDonough School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Maryland - Robert H. Smith School of Business, Stanford Graduate School of Business, Columbia Business School - Marketing, Pennsylvania State University - Smeal College of Business, Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 132 (153,446)

Abstract:

7.

Choice Under Restrictions

Marketing Letters 19.3-4 (2008): 183-199, Tuck School of Business Working Paper No. 2474280, Columbia Business School Research Paper No. 14-32
Number of pages: 17 Posted: 31 Jul 2014
London Business School, University of Texas at Austin - Marketing, University of Alberta - Department of Marketing, Business Economics & Law, Villanova University - School of Business, Drexel University - Department of Marketing, University of Miami, Tuck School of Business at Dartmouth, Columbia Business School - Marketing, University of Notre Dame - Department of Marketing and Cornell University
Downloads 47 (289,168)

Abstract:

Choice, Restrictions, Constraints

8.

Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)Similarity When Sequentially Sampling Products

Biswas, Dipayan, Lauren Labrecque, Donald R. Lehmann, and Ereni Markos (2014), “Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products,” Journal of Marketing, 78 (1), 112-126., Columbia Business School Research Paper No. 15-36,
Number of pages: 29 Posted: 27 Mar 2015 Last Revised: 20 Apr 2015
Dipayan Biswas, Lauren Labrecque, Donald R. Lehmann and Ereni Markos
University of South Florida, Loyola University of Chicago, Columbia Business School - Marketing and Suffolk University
Downloads 35 (186,146)

Abstract:

sensory cues, sequential and order effects, sampling, sensory habituation and traces, retail displays

9.

Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation

Journal of Consumer Research, 2014, Columbia Business School Research Paper No. 15-13
Number of pages: 28 Posted: 16 Jan 2015
University of South Florida, University of South Florida, University of Michigan, Stephen M. Ross School of Business and Columbia Business School - Marketing
Downloads 20 (380,690)

Abstract:

10.

A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

Journal of Retailing, 78 (2002) 101–118,
Number of pages: 18 Posted: 21 Jan 2015
Aradhna Krishna, Richard Briesch, Donald R. Lehmann and Hong Yuan
University of Michigan, Stephen M. Ross School of Business, Southern Methodist University (SMU) - Edwin L. Cox School of Business, Columbia Business School - Marketing and University of Illinois at Urbana-Champaign - College of Business
Downloads 13 (325,311)
Citation 1

Abstract:

11.

When and How Does Board-Level Marketing Experience Impact Firm Performance?

Marketing Science Institute, Report Number 15-109.
Posted: 06 Jun 2017
Kimberly A Whitler, Ryan Krause and Donald R. Lehmann
Darden School of Business, University of Virginia, Independent and Columbia Business School - Marketing

Abstract:

Marketers on the Board, Board of Directors, Top Management Team, Chief Marketing Officer

12.

Modeling Dynamic Effects in Repeated-Measures Experiments Involving Preference/Choice: An Illustration Involving Stated Preference Analysis

Applied Psychological Measurement, vol. 28 no. 3, pp. 186-209, 2004
Posted: 11 Jun 2016
Pennsylvania State University, Columbia Business School - Marketing and Pennsylvania State University

Abstract:

preference/choice experiments, behavioral decision making, maximum likelihood estimation, models of structural change, conjoint analysis, consumer psychology

13.

A Stochastic Multidimensional Unfolding Approach for Representing Phased Decision Outcomes

Psychometrika, Volume 61, Issue 3, pp 485-508
Number of pages: 24 Posted: 08 Jun 2016
Pennsylvania State University, Columbia Business School - Marketing, Northwestern University - Department of Marketing and Temple University - Department of Marketing and Supply Chain Management
Downloads 0 (520,357)
Citation 1

Abstract:

consumer psychology, multidimensional scaling, maximum likelihood, consideration sets, multidimensional unfolding, successive categories analysis

14.

A Stochastic Three-Way Unfolding Model for Asymmetric Binary Data

Applied Psychological Measurement, (1987) Vol. 11, No. 4, pp. 397-418
Number of pages: 23 Posted: 27 May 2016
Pennsylvania State University, Columbia Business School - Marketing, Columbia University, Southern Methodist University (SMU) and Harvard Business School
Downloads 0 (515,819)

Abstract:

15.

Three-Way Multivariate Conjoint Analysis

Marketing Science, Vol. 1, No. 4, pp. 323-350
Number of pages: 29 Posted: 10 May 2016
Pennsylvania State University, Rutgers, The State University of New Jersey (Deceased), Columbia Business School - Marketing and Columbia University - Columbia Business School
Downloads 0 (511,098)

Abstract:

Conjoint Analysis, Three-Way Multidimensional Scaling, Constrained Preference Analysis

16.

How Word-of-Mouth Transmission Encouragement Affects Consumers’ Transmission Decisions, Receiver Selection, and Diffusion Speed

Saïd Business School WP 2016-14, Columbia Business School Research Paper No. 16-36,
Number of pages: 42 Posted: 01 May 2016
Andrew T. Stephen and Donald R. Lehmann
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 0 (237,388)

Abstract:

marketing

17.

Reflections on the Replication Corner: In Praise of Conceptual Replications

Columbia Business School Research Paper No. 15-88
Number of pages: 39 Posted: 28 Sep 2015
John G. Lynch Jr., Eric Bradlow, Joel C. Huber and Donald R. Lehmann
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business and Columbia Business School - Marketing
Downloads 0 (247,883)

Abstract:

Direct replication, conceptual replication, replication and extension, external validity

18.

Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle

Journal of Business Research, Vol. 33, No. 1, 1995
Posted: 21 Jan 2015
Bari A. Harlam, Aradhna Krishna, Donald R. Lehmann and Carl F. Mela
CVS/pharmacy, University of Michigan, Stephen M. Ross School of Business, Columbia Business School - Marketing and Duke University - Fuqua School of Business

Abstract:

19.

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science

Marketing Science, Vol. 33, No. 1, 2014; pp. 1-5; DOI: 10.1287/mksc.2013.0830, Columbia Business School Research Paper No. 14-19
Posted: 28 Feb 2014
Harvard Business School, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, Columbia Business School - Marketing and Columbia Business School - International Business

Abstract:

theory and practice, store brands, banner ads, market growth, retail price, social networks

20.

State-Dependence Effects in Surveys

Marketing Science, Vol. 31, No. 5, 2012, pp. 838-854, DOI: 10.1287/mksc.1120.0722
Posted: 24 Oct 2012
Martijn G. de Jong, Donald R. Lehmann and Oded Netzer
Erasmus University Rotterdam (EUR), Columbia Business School - Marketing and Columbia Business School - Marketing

Abstract:

state dependence, response process, surveys, scale usage, response styles, survey response models, item response theory, validity, reliability

21.

Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Journal of Marketing, Vol. 76, No. 4, pp. 44-63
Posted: 12 Oct 2012
Florian Stahl, Mark Heitmann, Donald R. Lehmann and Scott Neslin
University of Mannheim - Department of Business Administration and Marketing, University of Hamburg, Columbia Business School - Marketing and Tuck School of Business at Dartmouth

Abstract:

brand equity, marketing mix, return on marketing, marketing strategy, customer lifetime value

22.

A Product-Market-Based Measure of Brand Equity

Marketing Science Institute Working Paper, Report No. 02-102
Posted: 30 Aug 2002
Kusum L. Ailawadi, Donald R. Lehmann and Scott Neslin
Tuck School of Business at Dartmouth, Columbia Business School - Marketing and Tuck School of Business at Dartmouth

Abstract: