Eric Goldman

Santa Clara University - School of Law

Professor and Co-Director, High Tech Law Institute

500 El Camino Real

Santa Clara, CA 95053

United States

http://www.ericgoldman.org

View CV
SCHOLARLY PAPERS

44

DOWNLOADS
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Top 661

in Total Papers Downloads

27,660

CITATIONS
Rank 17,472

SSRN RANKINGS

Top 17,472

in Total Papers Citations

19

Scholarly Papers (44)

1.

Deregulating Relevancy in Internet Trademark Law

Emory Law Journal, Vol. 54, 2005
Number of pages: 90 Posted: 29 Dec 2004
Eric Goldman
Santa Clara University - School of Law
Downloads 2,033 (4,847)
Citation 2

Abstract:

Internet search, keywords, domain names, initial interest confusion doctrine, trademark law, metatags, meta tags, search, information science, information retrieval

2.

Search Engine Bias and the Demise of Search Engine Utopianism

Yale Journal of Law & Technology, 2005-2006, Santa Clara Univ. Legal Studies Research Paper No. 06-08, Marquette University Law School Legal Research Paper No. 06-20
Number of pages: 14 Posted: 29 Mar 2006
Eric Goldman
Santa Clara University - School of Law
Downloads 1,748 (4,539)
Citation 5

Abstract:

search engine, search engine bias, PageRank, ranking algorithms, personalized search

3.

Warez Trading and Criminal Copyright Infringement

Number of pages: 44 Posted: 18 Jan 2004
Eric Goldman
Santa Clara University - School of Law
Downloads 1,560 (8,226)

Abstract:

Warez, warez trading, abandonware, criminal copyright infringement, no electronic theft act

4.

Top 10 Tips for a Newly Tenured Professor

Inside Higher Ed, May 31, 2013, Santa Clara Univ. Legal Studies Research Paper No. 13-13
Number of pages: 5 Posted: 11 Jun 2013 Last Revised: 02 Jul 2013
Eric Goldman
Santa Clara University - School of Law
Downloads 1,073 (10,207)

Abstract:

tenure, professor, academia, academics, advice

5.

A Coasean Analysis of Marketing

Santa Clara Univ. Legal Studies Research Paper No. 06-03, Marquette Law School Legal Studies Paper No. 06-26, Wisconsin Law Review, 2006
Number of pages: 71 Posted: 07 Jul 2006
Eric Goldman
Santa Clara University - School of Law
Downloads 1,015 (15,804)
Citation 3

Abstract:

Coase Theorem, marketing, advertising, spam, telemarketing, junk mail, direct mail, email marketing, cost shifting, infomediaries, adware, spyware

6.

Online Word of Mouth and its Implications for Trademark Law

Santa Clara Univ. Legal Studies Research Paper No. 07-46, TRADEMARK LAW AND THEORY: A HANDBOOK OF CONTEMPORARY RESEARCH, Graeme B. Dinwoodie and Mark D. Janis, eds., Edward Elgar Press, 2007
Number of pages: 28 Posted: 10 Oct 2007 Last Revised: 01 Feb 2014
Eric Goldman
Santa Clara University - School of Law
Downloads 966 (16,396)
Citation 1

Abstract:

trademark, word of mouth, griper, gripe site, use in commerce, consumer opinions

7.

Brand Spillovers

Harvard Journal of Law and Technology, Vol. 22, 2008, Santa Clara Univ. Legal Studies Research Paper No. 09-01
Number of pages: 39 Posted: 08 Jan 2009 Last Revised: 31 Jan 2014
Eric Goldman
Santa Clara University - School of Law
Downloads 886 (18,137)

Abstract:

trademarks, trademark infringement, advertising, retailers, search engines, retailing, merchandising, loss leaders, house brands, private label brands, store brands

8.

Teaching Cyberlaw

St. Louis University Law Journal, Vol. 52, No. 749, 2008, Santa Clara Univ. Legal Studies Research 08-57
Number of pages: 17 Posted: 15 Jul 2008 Last Revised: 10 Dec 2012
Eric Goldman
Santa Clara University - School of Law
Downloads 874 (16,561)

Abstract:

cyberlaw, Internet law, Cyberspace Law, pedagogy

9.

Integrating Contract Drafting Skills and Doctrine

The Journal of the Legal Writing Institute, Vol. 12, 2006, Santa Clara Univ. Legal Studies Research Paper No. 08-48
Number of pages: 7 Posted: 11 Jan 2008 Last Revised: 15 Jul 2008
Eric Goldman
Santa Clara University - School of Law
Downloads 845 (20,388)

Abstract:

Contracts, Contract Drafting, Workshop, Transactions, Transactional, Pedagogy

10.

Data Mining and Attention Consumption

Eric Goldman, PRIVACY AND TECHNOLOGIES OF IDENTITY: A CROSS-DISCIPLINARY CONVERSATION, Springer, 2005
Number of pages: 12 Posted: 05 Apr 2005
Eric Goldman
Santa Clara University - School of Law
Downloads 737 (25,202)
Citation 2

Abstract:

Data mining, database, data warehouse, privacy, advertising, marketing, email, spam, telemarketing, direct marketing, direct mail, junk mail, customer relationship management (CRM), economics of attention, economics of marketing, externalities, Coase Theorem

11.

Co-Blogging Law

Santa Clara Univ. Legal Studies Research Paper No. 06-04, Marquette Law School Legal Studies Paper No. 06-22, Berkman Center for Internet & Society - Bloggership: How Blogs are Transforming Legal Scholarship Conference
Number of pages: 18 Posted: 20 Apr 2006 Last Revised: 20 Nov 2007
Eric Goldman
Santa Clara University - School of Law
Downloads 686 (28,041)
Citation 1

Abstract:

blog, blogging, employment, partnership, co-blogging, copyright, 47 USC 230

12.

Where's the Beef? Dissecting Spam's Purported Harms

John Marshall Journal of Computer & Information Law, Forthcoming
Number of pages: 18 Posted: 19 Jan 2004
Eric Goldman
Santa Clara University - School of Law
Downloads 679 (29,112)

Abstract:

Spam, email, CAN-SPAM, junk mail, junk faxes, telemarketing

13.

Revisiting Search Engine Bias

William Mitchell Law Review, Vol. 38, No. 1, 2011, Santa Clara Univ. Legal Studies Research Paper No. 12-11
Number of pages: 15 Posted: 11 Jun 2011 Last Revised: 30 Oct 2012
Eric Goldman
Santa Clara University - School of Law
Downloads 665 (24,521)

Abstract:

search engine, search engine bias, search neutrality, ranking algorithm, antitrust, google, bing, twitter, facebook, Google

14.

A Road to No Warez: The No Electronic Theft Act and Criminal Copyright Infringement

Oregon Law Review, Vol. 82, 2003
Number of pages: 64 Posted: 24 Mar 2004
Eric Goldman
Santa Clara University - School of Law
Downloads 645 (29,055)
Citation 3

Abstract:

Warez, warez trading, warez traders, criminal copyright infringement, peer-to-peer file sharing, p2p, abandonware, no electronic theft act, net act

15.

The Regulation of Reputational Information

THE NEXT DIGITAL DECADE: ESSAYS ON THE FUTURE OF THE INTERNET, Berin Szoka, Adam Marcus, eds., TechFreedom, Washington, D.C., 2010, Santa Clara Univ. Legal Studies Research Paper No. 1754628
Number of pages: 16 Posted: 05 Feb 2011
Eric Goldman
Santa Clara University - School of Law
Downloads 619 (26,340)

Abstract:

reputation, reputational information, fair credit reporting act, fcra, job references, 47 USC 230, Yelp, Amazon, Epinions, eBay, TripAdvisor, Medical Justice, right of reply

16.

Wikipedia’s Labor Squeeze and its Consequences

Journal of Telecommunications and High Technology Law, Vol. 8
Number of pages: 28 Posted: 20 Aug 2009 Last Revised: 28 Feb 2014
Eric Goldman
Santa Clara University - School of Law
Downloads 617 (30,892)

Abstract:

Wikipedia, user-generated content, UGC, Web 2.0, peer production, wiki, online, volunteer

17.

The Irony of Privacy Class Action Litigation

Journal of Telecommunications and High Technology Law, Vol. 10, 2012, Santa Clara Univ. Legal Studies Research Paper No. 05-12
Number of pages: 12 Posted: 26 Apr 2012 Last Revised: 15 Jan 2013
Eric Goldman
Santa Clara University - School of Law
Downloads 479 (36,352)

Abstract:

privacy, class action lawsuits, security, litigation, opt-in, opt-out, notice & choice

18.

The Challenges of Regulating Warez Trading

Social Science Computer Review, Vol. 23, No. 24, 2005
Number of pages: 5 Posted: 24 Jan 2005
Eric Goldman
Santa Clara University - School of Law
Downloads 449 (50,222)

Abstract:

Warez, trading, traders, copyright infringement, pirates, abandonware

19.

RAND Patents and Exclusion Orders: Submission of 19 Economics and Law Professors to the International Trade Commission

Santa Clara Univ. Legal Studies Research Paper No. 07-12, UC Berkeley Public Law Research Paper No. 2102865
Number of pages: 13 Posted: 10 Jul 2012
Santa Clara University - School of Law, University of California, Berkeley - Department of Economics, University of California, Berkeley - Haas School of Business, University of Minnesota Law School, Notre Dame Law School, Syracuse University College of Law, Santa Clara University - School of Law, University of California, Irvine School of Law, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rutgers Law School, University of Utah - S.J. Quinney College of Law, University of Georgia School of Law, Villanova University Charles Widger School of Law, New York University School of Law, University of San Diego School of Law, Duke University School of Law, New York University School of Law, University of Leuven and University of Nebraska - College of Law
Downloads 424 (42,278)
Citation 1

Abstract:

20.

Online User Account Termination and 47 U.S.C. §230(c)(2)

UC Irvine Law Review, Vol. 2, 2012, Santa Clara Univ. Legal Studies Research Paper No. 19-11
Number of pages: 15 Posted: 29 Sep 2011 Last Revised: 11 Mar 2014
Eric Goldman
Santa Clara University - School of Law
Downloads 414 (38,457)

Abstract:

virtual world, communications decency act, 47 usc 230, user agreement, tos, eula, terms of service, end user license agreement, account termination, cda, mmorpg, virtual assets, virtual property, web hosting

21.

Unregulating Online Harassment

Denver University Law Review Online, Vol. 57, p. 59, 2010, Santa Clara Univ. Legal Studies Research Paper No. 10-02
Number of pages: 4 Posted: 02 Mar 2010
Eric Goldman
Santa Clara University - School of Law
Downloads 405 (42,876)
Citation 1

Abstract:

online harassment, cyber-harassment, cyber-bullying, 47 USC 230, Communications Decency Act, UGC, user generated content, cyber civil rights, cyber civil liberties

22.

Featuring People in Ads

Rebecca Tushnet and Eric Goldman, Advertising & Marketing Law: Cases and Materials, p. 615, 2012, Santa Clara Univ. Legal Studies Research Paper No. 2105713
Number of pages: 49 Posted: 18 Jul 2012
Eric Goldman and Rebecca Tushnet
Santa Clara University - School of Law and Harvard Law School
Downloads 358 (58,881)

Abstract:

advertising law, marketing law, publicity rights, privacy rights, advertising, marketing, endorsement, testimonials, fTC, guidelines

23.

Fixing Software Patents

Forbes Tertium Quid Blog, November 28, December 11 and December 12, 2012, Santa Clara Univ. Legal Studies Research Paper No. 01-13
Number of pages: 13 Posted: 10 Jan 2013 Last Revised: 15 Jan 2013
Eric Goldman
Santa Clara University - School of Law
Downloads 328 (63,741)

Abstract:

software patents, patents, innovation

24.

The Implications of Excluding State Crimes from 47 U.S.C. § 230’s Immunity

Forbes Tertium Quid Blog, 2013, Santa Clara Univ. Legal Studies Research Paper No. 23-13
Number of pages: 9 Posted: 01 Jul 2013 Last Revised: 09 Sep 2013
Eric Goldman
Santa Clara University - School of Law
Downloads 321 (52,792)

Abstract:

UGC, internet, immunity, 47 USC 230, communications decency act, user-generated content, state crimes, attorney general

25.

Stealth Risks of Regulating Stealth Marketing: A Comment on Ellen Goodman's 'Stealth Marketing and Editorial Integrity'

Texas Law Review, Vol. 85, 2007, Santa Clara Univ. Legal Studies Research Paper No. 07-24
Number of pages: 6 Posted: 15 Feb 2007
Eric Goldman
Santa Clara University - School of Law
Downloads 310 (73,610)

Abstract:

stealth marketing, payola, commercial speech, consumer behavior, sponsorship disclosure laws, broadcasting, search engines

26.

Featuring People in Ads (2014 Edition)

Advertising & Marketing Law: Cases and Materials (2014 edition), Santa Clara Univ. Legal Studies Research Paper No. 17-14
Number of pages: 76 Posted: 15 Aug 2014 Last Revised: 04 Sep 2014
Eric Goldman and Rebecca Tushnet
Santa Clara University - School of Law and Harvard Law School
Downloads 257 (55,855)

Abstract:

privacy, publicity rights, celebrity rights, advertising, advertisements, ad copy, endorsement, testimonial

27.

Speech Showdowns at the Virtual Corral

Santa Clara Computer and High Technology Law Journal, Vol. 21, No. 4, p. 845, May 2005
Number of pages: 10 Posted: 15 Jul 2005
Eric Goldman
Santa Clara University - School of Law
Downloads 227 (104,507)

Abstract:

Virtual worlds, state action, sims online, Peter Ludlow, cyberspace exceptionalism, 47 USC 230

28.

Regulation of Lawyers’ Use of Competitive Keyword Advertising

University of Illinois Law Review, vol. 2016, page 103, Santa Clara Univ. Legal Studies Research Paper No. 9-15
Number of pages: 14 Posted: 16 Apr 2015 Last Revised: 05 Feb 2016
Eric Goldman and Angel Reyes III
Santa Clara University - School of Law and Reyes Browne Reilley
Downloads 163 (62,577)

Abstract:

keyword advertising, adwords, trademark, publicity rights, professional responsibility, lawyers, search engine marketing

29.

How the DMCA's Online Copyright Safe Harbor Failed

3 NTUT J. of Intell. Prop. L. & Mgmt. 195 (2014), Santa Clara Univ. Legal Studies Research Paper No. 7-15
Number of pages: 5 Posted: 05 Apr 2015 Last Revised: 18 Jul 2015
Eric Goldman
Santa Clara University - School of Law
Downloads 139 (91,077)

Abstract:

copyright law, DMCA, safe harbor, notice-and-takedown, ocilla, 512(c)

30.

Do We Need a New Federal Trade Secret Law?

Forbes Tertium Quid, Sept. 16, 2014, Santa Clara Univ. Legal Studies Research Paper No. 35-14
Number of pages: 7 Posted: 19 Sep 2014 Last Revised: 22 Oct 2014
Eric Goldman
Santa Clara University - School of Law
Downloads 115 (89,978)

Abstract:

trade secret, uniform trade secret act, UTSA, Computer Fraud & Abuse Act, CFAA, employee mobility, Congress, misappropriation

31.

Brief of Amici Curiae Internet Law Professors in the Garcia v. Google Case

Santa Clara Univ. Legal Studies Research Paper No. 2-15
Number of pages: 23 Posted: 18 Dec 2014
Eric Goldman and Venkat Balasubramani
Santa Clara University - School of Law and Independent
Downloads 93 (200,410)

Abstract:

garcia, google, copyright, 47 usc 230, section 230, internet immunity, user-generated content, youtube, social media, social networking

32.

Patients’ Online Reviews of Physicians

Medical Ethics, a journal of Lahey Health, Fall 2013, page 6, Santa Clara Univ. Legal Studies Research Paper No. 28-13
Number of pages: 4 Posted: 18 Dec 2013
Eric Goldman
Santa Clara University - School of Law
Downloads 57 (141,721)

Abstract:

doctor, patient, healthcare, consumer reviews, online reviews

33.

Self-Publishing an Electronic Casebook Benefited Our Readers -- And Us

Washington Journal of Law, Technology & Arts, Vol. 11, No. 49, 2015, Santa Clara Univ. Legal Studies Research Paper No. 21­-15,
Number of pages: 15 Posted: 19 Sep 2015 Last Revised: 07 Dec 2015
Eric Goldman and Rebecca Tushnet
Santa Clara University - School of Law and Harvard Law School
Downloads 17 (149,267)

Abstract:

casebook, ebook, advertising, marketing, law, self-publishing, textbook

34.

The Ten Most Important Section 230 Rulings

Tulane Journal of Technology & Intellectual Property, Vol. 20, 2017, Santa Clara Univ. Legal Studies Research Paper
Number of pages: 8 Posted: 29 Aug 2017
Eric Goldman
Santa Clara University - School of Law
Downloads 0 (130,880)

Abstract:

47 usc 230, section 230, cda, communications decency act, zeran v. aol, roommates.com, backpage

35.

Featuring People in Ads (2016 Edition)

Advertising & Marketing Law: Cases and Materials (2016 edition), a casebook by Rebecca Tushnet and Eric Goldman, Santa Clara Univ. Legal Studies Research Paper No. 1-17
Number of pages: 77 Posted: 29 Nov 2016 Last Revised: 16 Mar 2017
Eric Goldman and Rebecca Tushnet
Santa Clara University - School of Law and Harvard Law School
Downloads 0 (162,727)

Abstract:

privacy, publicity rights, celebrity rights, advertising, advertisements, ad copy, endorsement, testimonial

36.

Writing Tenure Review Letters

19 Green Bag 2d 357, Santa Clara Univ. Legal Studies Research Paper No. 12-16
Number of pages: 12 Posted: 15 Sep 2016 Last Revised: 19 Nov 2016
Eric Goldman
Santa Clara University - School of Law
Downloads 0 (35,022)

Abstract:

tenure review letter, tenure letters, tenure and promotion letters, external evaluation letters, external review letters, tenure file reviews

37.

Professors’ Letter in Opposition to the Defend Trade Secrets Act of 2015 (S. 1890, H.R. 3326)

Number of pages: 23 Posted: 07 Dec 2015
Santa Clara University - School of Law, Elon University School of Law, Mitchell Hamline School of Law and Washington and Lee University School of Law
Downloads 0 (95,144)

Abstract:

trade secrets, innovation, cyberespionage, cybersecurity, intellectual property

38.

Ex Parte Seizures and the Defend Trade Secrets Act

Washington and Lee Law Review, Vol. 72, No. 284, 2015
Number of pages: 25 Posted: 01 Dec 2015
Eric Goldman
Santa Clara University - School of Law
Downloads 0 (66,170)

Abstract:

intellectual property, trade secrets, ex parte actions, seizures, TRO, employee mobility, competition, remedies

39.

An Assessment of the Consumer Review Freedom Act of 2015

Santa Clara Univ. Legal Studies Research Paper No. 2-15
Number of pages: 7 Posted: 05 Nov 2015 Last Revised: 07 Dec 2015
Eric Goldman
Santa Clara University - School of Law
Downloads 0 (173,205)

Abstract:

consumer reviews, online reviews, non-disparagement, gag contracts, anti-review clauses, statutory analysis

40.

Surveying the Law of Emojis

Santa Clara Univ. Legal Studies Research Paper, 8-17
Number of pages: 58 Posted: 01 May 2017
Eric Goldman
Santa Clara University - School of Law
Downloads 1,265

Abstract:

emoji, emoticon, kaomoji, interpretation, copyright, trademark, judicial administration

41.

Judicial Resolution of Nonconsensual Pornography Dissemination Cases

Santa Clara Univ. Legal Studies Research Paper
Number of pages: 66 Posted: 17 Apr 2017
Eric Goldman and Angie Jin
Santa Clara University - School of Law and Cornell University - Law School
Downloads 175

Abstract:

revenge pornography, nonconsensual pornography, involuntary pornography, child pornography, pornography, section 230

42.

The Defend Trade Secrets Act Isn't an 'Intellectual Property' Law

Santa Clara High Tech Law Journal, Vol. 33, pages 541-551, 2017, Santa Clara Univ. Legal Studies Research Paper No. 5-17
Number of pages: 12 Posted: 01 Mar 2017
Eric Goldman
Santa Clara University - School of Law
Downloads 234

Abstract:

defend trade secrets act, DTSA, trade secrets, intellectual property, 47 USC 230, CDA

43.

Understanding the Consumer Review Fairness Act of 2016

Michigan Telecommunications and Technology Law Review, Forthcoming, Santa Clara Univ. Legal Studies Research Paper No. 4-17
Number of pages: 17 Posted: 24 Feb 2017
Eric Goldman
Santa Clara University - School of Law
Downloads 265

Abstract:

Consumer Reviews, Consumer Review Fairness Act, Consumer Review Freedom Act, Gag Clause, Non-Disparagement Clause, Anti-Review Clause

44.

Sex Trafficking Exceptions to Section 230

Number of pages: 9
Eric Goldman
Santa Clara University - School of Law
Downloads 0

Abstract:

section 230, 47 usc 230, cda, communications decency act, sex trafficking, trafficking, sesta, stop enabling sex traffickers act, save act, backpage