Eric Goldman

Santa Clara University - School of Law

Professor and Co-Director, High Tech Law Institute

500 El Camino Real

Santa Clara, CA 95053

United States

http://www.ericgoldman.org

SCHOLARLY PAPERS

52

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CITATIONS
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20

Ideas:
“  My research focuses on Internet Law, Intellectual Property Law and Advertising & Marketing Law  ”

Scholarly Papers (52)

1.

Search Engine Bias and the Demise of Search Engine Utopianism

Yale Journal of Law & Technology, 2005-2006, Santa Clara Univ. Legal Studies Research Paper No. 06-08, Marquette University Law School Legal Research Paper No. 06-20
Number of pages: 14 Posted: 29 Mar 2006
Eric Goldman
Santa Clara University - School of Law
Downloads 2,427 (4,728)
Citation 6

Abstract:

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search engine, search engine bias, PageRank, ranking algorithms, personalized search

2.

Deregulating Relevancy in Internet Trademark Law

Emory Law Journal, Vol. 54, 2005
Number of pages: 90 Posted: 29 Dec 2004
Eric Goldman
Santa Clara University - School of Law
Downloads 2,224 (5,468)
Citation 2

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Internet search, keywords, domain names, initial interest confusion doctrine, trademark law, metatags, meta tags, search, information science, information retrieval

3.

Surveying the Law of Emojis

Santa Clara Univ. Legal Studies Research Paper, 8-17
Number of pages: 58 Posted: 01 May 2017 Last Revised: 02 Mar 2018
Eric Goldman
Santa Clara University - School of Law
Downloads 1,784 (8,004)

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emoji, emoticon, kaomoji, interpretation, copyright, trademark, judicial administration

4.

Warez Trading and Criminal Copyright Infringement

Number of pages: 44 Posted: 18 Jan 2004
Eric Goldman
Santa Clara University - School of Law
Downloads 1,611 (9,407)

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Warez, warez trading, abandonware, criminal copyright infringement, no electronic theft act

5.

Top 10 Tips for a Newly Tenured Professor

Inside Higher Ed, May 31, 2013, Santa Clara Univ. Legal Studies Research Paper No. 13-13
Number of pages: 5 Posted: 11 Jun 2013 Last Revised: 02 Jul 2013
Eric Goldman
Santa Clara University - School of Law
Downloads 1,475 (10,856)

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tenure, professor, academia, academics, advice

6.

Teaching Cyberlaw

St. Louis University Law Journal, Vol. 52, No. 749, 2008, Santa Clara Univ. Legal Studies Research 08-57
Number of pages: 17 Posted: 15 Jul 2008 Last Revised: 10 Dec 2012
Eric Goldman
Santa Clara University - School of Law
Downloads 1,085 (17,568)

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cyberlaw, Internet law, Cyberspace Law, pedagogy

7.

A Coasean Analysis of Marketing

Santa Clara Univ. Legal Studies Research Paper No. 06-03, Marquette Law School Legal Studies Paper No. 06-26, Wisconsin Law Review, 2006
Number of pages: 71 Posted: 07 Jul 2006
Eric Goldman
Santa Clara University - School of Law
Downloads 1,083 (17,595)
Citation 3

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Coase Theorem, marketing, advertising, spam, telemarketing, junk mail, direct mail, email marketing, cost shifting, infomediaries, adware, spyware

8.

Online Word of Mouth and its Implications for Trademark Law

Santa Clara Univ. Legal Studies Research Paper No. 07-46, TRADEMARK LAW AND THEORY: A HANDBOOK OF CONTEMPORARY RESEARCH, Graeme B. Dinwoodie and Mark D. Janis, eds., Edward Elgar Press, 2007
Number of pages: 28 Posted: 10 Oct 2007 Last Revised: 01 Feb 2014
Eric Goldman
Santa Clara University - School of Law
Downloads 1,071 (17,894)
Citation 1

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trademark, word of mouth, griper, gripe site, use in commerce, consumer opinions

9.

Brand Spillovers

Harvard Journal of Law and Technology, Vol. 22, 2008, Santa Clara Univ. Legal Studies Research Paper No. 09-01
Number of pages: 39 Posted: 08 Jan 2009 Last Revised: 31 Jan 2014
Eric Goldman
Santa Clara University - School of Law
Downloads 1,001 (19,796)

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trademarks, trademark infringement, advertising, retailers, search engines, retailing, merchandising, loss leaders, house brands, private label brands, store brands

10.

An Introduction to the California Consumer Privacy Act (CCPA)

Santa Clara Univ. Legal Studies Research Paper
Number of pages: 7 Posted: 31 Jul 2018
Eric Goldman
Santa Clara University - School of Law
Downloads 929 (22,123)

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Privacy, Data Protection, Consumer Privacy Act, GDPR, Opt-Out, Data Security Breach

11.

Integrating Contract Drafting Skills and Doctrine

The Journal of the Legal Writing Institute, Vol. 12, 2006, Santa Clara Univ. Legal Studies Research Paper No. 08-48
Number of pages: 7 Posted: 11 Jan 2008 Last Revised: 15 Jul 2008
Eric Goldman
Santa Clara University - School of Law
Downloads 919 (22,484)

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Contracts, Contract Drafting, Workshop, Transactions, Transactional, Pedagogy

12.

The Ten Most Important Section 230 Rulings

Tulane Journal of Technology & Intellectual Property, Vol. 20, 2017, Santa Clara Univ. Legal Studies Research Paper
Number of pages: 10 Posted: 29 Aug 2017 Last Revised: 03 May 2018
Eric Goldman
Santa Clara University - School of Law
Downloads 882 (23,853)

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47 usc 230, section 230, cda, communications decency act, zeran v. aol, roommates.com, backpage

13.

Revisiting Search Engine Bias

William Mitchell Law Review, Vol. 38, No. 1, 2011, Santa Clara Univ. Legal Studies Research Paper No. 12-11
Number of pages: 15 Posted: 11 Jun 2011 Last Revised: 30 Oct 2012
Eric Goldman
Santa Clara University - School of Law
Downloads 854 (24,990)

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search engine, search engine bias, search neutrality, ranking algorithm, antitrust, google, bing, twitter, facebook, Google

14.

The Regulation of Reputational Information

THE NEXT DIGITAL DECADE: ESSAYS ON THE FUTURE OF THE INTERNET, Berin Szoka, Adam Marcus, eds., TechFreedom, Washington, D.C., 2010, Santa Clara Univ. Legal Studies Research Paper No. 1754628
Number of pages: 16 Posted: 05 Feb 2011
Eric Goldman
Santa Clara University - School of Law
Downloads 824 (26,322)

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reputation, reputational information, fair credit reporting act, fcra, job references, 47 USC 230, Yelp, Amazon, Epinions, eBay, TripAdvisor, Medical Justice, right of reply

15.

Data Mining and Attention Consumption

Eric Goldman, PRIVACY AND TECHNOLOGIES OF IDENTITY: A CROSS-DISCIPLINARY CONVERSATION, Springer, 2005
Number of pages: 12 Posted: 05 Apr 2005
Eric Goldman
Santa Clara University - School of Law
Downloads 796 (27,645)
Citation 2

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Data mining, database, data warehouse, privacy, advertising, marketing, email, spam, telemarketing, direct marketing, direct mail, junk mail, customer relationship management (CRM), economics of attention, economics of marketing, externalities, Coase Theorem

16.

Co-Blogging Law

Santa Clara Univ. Legal Studies Research Paper No. 06-04, Marquette Law School Legal Studies Paper No. 06-22, Berkman Center for Internet & Society - Bloggership: How Blogs are Transforming Legal Scholarship Conference
Number of pages: 18 Posted: 20 Apr 2006 Last Revised: 20 Nov 2007
Eric Goldman
Santa Clara University - School of Law
Downloads 733 (30,943)
Citation 1

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blog, blogging, employment, partnership, co-blogging, copyright, 47 USC 230

17.

Writing Tenure Review Letters

19 Green Bag 2d 357, Santa Clara Univ. Legal Studies Research Paper No. 12-16
Number of pages: 12 Posted: 15 Sep 2016 Last Revised: 19 Nov 2016
Eric Goldman
Santa Clara University - School of Law
Downloads 725 (31,411)

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tenure review letter, tenure letters, tenure and promotion letters, external evaluation letters, external review letters, tenure file reviews

18.

A Road to No Warez: The No Electronic Theft Act and Criminal Copyright Infringement

Oregon Law Review, Vol. 82, 2003
Number of pages: 64 Posted: 24 Mar 2004
Eric Goldman
Santa Clara University - School of Law
Downloads 716 (31,934)
Citation 3

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Warez, warez trading, warez traders, criminal copyright infringement, peer-to-peer file sharing, p2p, abandonware, no electronic theft act, net act

19.

Where's the Beef? Dissecting Spam's Purported Harms

John Marshall Journal of Computer & Information Law, Forthcoming
Number of pages: 18 Posted: 19 Jan 2004
Eric Goldman
Santa Clara University - School of Law
Downloads 709 (32,360)

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Spam, email, CAN-SPAM, junk mail, junk faxes, telemarketing

20.

Wikipedia’s Labor Squeeze and its Consequences

Journal of Telecommunications and High Technology Law, Vol. 8
Number of pages: 28 Posted: 20 Aug 2009 Last Revised: 28 Feb 2014
Eric Goldman
Santa Clara University - School of Law
Downloads 689 (33,643)

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Wikipedia, user-generated content, UGC, Web 2.0, peer production, wiki, online, volunteer

21.

Online User Account Termination and 47 U.S.C. §230(c)(2)

UC Irvine Law Review, Vol. 2, 2012, Santa Clara Univ. Legal Studies Research Paper No. 19-11
Number of pages: 15 Posted: 29 Sep 2011 Last Revised: 11 Mar 2014
Eric Goldman
Santa Clara University - School of Law
Downloads 645 (36,780)

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virtual world, communications decency act, 47 usc 230, user agreement, tos, eula, terms of service, end user license agreement, account termination, cda, mmorpg, virtual assets, virtual property, web hosting

22.

The Irony of Privacy Class Action Litigation

Journal of Telecommunications and High Technology Law, Vol. 10, 2012, Santa Clara Univ. Legal Studies Research Paper No. 05-12
Number of pages: 12 Posted: 26 Apr 2012 Last Revised: 15 Jan 2013
Eric Goldman
Santa Clara University - School of Law
Downloads 623 (38,517)

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privacy, class action lawsuits, security, litigation, opt-in, opt-out, notice & choice

23.

Unregulating Online Harassment

Denver University Law Review Online, Vol. 57, p. 59, 2010, Santa Clara Univ. Legal Studies Research Paper No. 10-02
Number of pages: 4 Posted: 02 Mar 2010
Eric Goldman
Santa Clara University - School of Law
Downloads 565 (43,746)
Citation 1

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online harassment, cyber-harassment, cyber-bullying, 47 USC 230, Communications Decency Act, UGC, user generated content, cyber civil rights, cyber civil liberties

24.

RAND Patents and Exclusion Orders: Submission of 19 Economics and Law Professors to the International Trade Commission

Santa Clara Univ. Legal Studies Research Paper No. 07-12, UC Berkeley Public Law Research Paper No. 2102865
Number of pages: 13 Posted: 10 Jul 2012
Santa Clara University - School of Law, University of California, Berkeley - Department of Economics, University of California, Berkeley - Haas School of Business, University of Minnesota Law School, Notre Dame Law School, Syracuse University College of Law, Santa Clara University - School of Law, University of California, Irvine School of Law, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rutgers Law School, University of Utah - S.J. Quinney College of Law, University of Georgia School of Law, Villanova University Charles Widger School of Law, New York University School of Law, University of San Diego School of Law, Duke University School of Law, New York University School of Law, University of Leuven and University of Nebraska - College of Law
Downloads 561 (44,282)
Citation 1

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25.

The Implications of Excluding State Crimes from 47 U.S.C. § 230’s Immunity

Forbes Tertium Quid Blog, 2013, Santa Clara Univ. Legal Studies Research Paper No. 23-13
Number of pages: 9 Posted: 01 Jul 2013 Last Revised: 09 Sep 2013
Eric Goldman
Santa Clara University - School of Law
Downloads 512 (49,627)

Abstract:

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UGC, internet, immunity, 47 USC 230, communications decency act, user-generated content, state crimes, attorney general

26.

Online Contracts (2018)

from Eric Goldman, Internet Law: Cases & Materials (2018 edition), Santa Clara Univ. Legal Studies Research Paper
Number of pages: 42 Posted: 16 Jul 2018
Eric Goldman
Santa Clara University - School of Law
Downloads 483 (53,561)

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contracts, tos, tou, user agreement, contract formation, clickwrap, browsewrap, sign-in-wrap, clickthrough, shrinkwrap, scrollwrap

27.

Regulation of Lawyers’ Use of Competitive Keyword Advertising

University of Illinois Law Review, vol. 2016, page 103, Santa Clara Univ. Legal Studies Research Paper No. 9-15
Number of pages: 14 Posted: 16 Apr 2015 Last Revised: 05 Feb 2016
Eric Goldman and Angel Reyes
Santa Clara University - School of Law and Reyes Browne Reilley
Downloads 470 (55,280)

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keyword advertising, adwords, trademark, publicity rights, professional responsibility, lawyers, search engine marketing

28.

The Challenges of Regulating Warez Trading

Social Science Computer Review, Vol. 23, No. 24, 2005
Number of pages: 5 Posted: 24 Jan 2005
Eric Goldman
Santa Clara University - School of Law
Downloads 467 (55,730)

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Warez, trading, traders, copyright infringement, pirates, abandonware

29.

Featuring People in Ads (2014 Edition)

Advertising & Marketing Law: Cases and Materials (2014 edition), Santa Clara Univ. Legal Studies Research Paper No. 17-14
Number of pages: 76 Posted: 15 Aug 2014 Last Revised: 04 Sep 2014
Eric Goldman and Rebecca Tushnet
Santa Clara University - School of Law and Harvard Law School
Downloads 454 (57,727)

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privacy, publicity rights, celebrity rights, advertising, advertisements, ad copy, endorsement, testimonial

30.

Understanding the Consumer Review Fairness Act of 2016

24 Michigan Telecommunications and Technology Law Review 1, Santa Clara Univ. Legal Studies Research Paper No. 4-17
Number of pages: 15 Posted: 24 Feb 2017 Last Revised: 05 Feb 2018
Eric Goldman
Santa Clara University - School of Law
Downloads 429 (61,852)

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Consumer Reviews, Consumer Review Fairness Act, Consumer Review Freedom Act, Gag Clause, Non-Disparagement Clause, Anti-Review Clause

31.

Featuring People in Ads

Rebecca Tushnet and Eric Goldman, Advertising & Marketing Law: Cases and Materials, p. 615, 2012, Santa Clara Univ. Legal Studies Research Paper No. 2105713
Number of pages: 49 Posted: 18 Jul 2012
Eric Goldman and Rebecca Tushnet
Santa Clara University - School of Law and Harvard Law School
Downloads 417 (63,970)

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advertising law, marketing law, publicity rights, privacy rights, advertising, marketing, endorsement, testimonials, fTC, guidelines

32.

Emojis and the Law

93 Washington Law Review 1227 (2018), Santa Clara Univ. Legal Studies Research Paper, No. 2018-06
Number of pages: 65 Posted: 08 Mar 2018 Last Revised: 02 Oct 2018
Eric Goldman
Santa Clara University - School of Law
Downloads 407 (65,859)

Abstract:

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emoji, emoticon, kaomoji, interpretation, copyright, trademark, language, communication, standards,

33.

Ex Parte Seizures and the Defend Trade Secrets Act

Washington and Lee Law Review, Vol. 72, No. 284, 2015
Number of pages: 25 Posted: 01 Dec 2015
Eric Goldman
Santa Clara University - School of Law
Downloads 399 (67,522)

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intellectual property, trade secrets, ex parte actions, seizures, TRO, employee mobility, competition, remedies

34.

Fixing Software Patents

Forbes Tertium Quid Blog, November 28, December 11 and December 12, 2012, Santa Clara Univ. Legal Studies Research Paper No. 01-13
Number of pages: 13 Posted: 10 Jan 2013 Last Revised: 15 Jan 2013
Eric Goldman
Santa Clara University - School of Law
Downloads 392 (68,877)

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software patents, patents, innovation

35.

Stealth Risks of Regulating Stealth Marketing: A Comment on Ellen Goodman's 'Stealth Marketing and Editorial Integrity'

Texas Law Review, Vol. 85, 2007, Santa Clara Univ. Legal Studies Research Paper No. 07-24
Number of pages: 6 Posted: 15 Feb 2007
Eric Goldman
Santa Clara University - School of Law
Downloads 347 (79,378)

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stealth marketing, payola, commercial speech, consumer behavior, sponsorship disclosure laws, broadcasting, search engines

36.

How the DMCA's Online Copyright Safe Harbor Failed

3 NTUT J. of Intell. Prop. L. & Mgmt. 195 (2014), Santa Clara Univ. Legal Studies Research Paper No. 7-15
Number of pages: 5 Posted: 05 Apr 2015 Last Revised: 18 Jul 2015
Eric Goldman
Santa Clara University - School of Law
Downloads 340 (81,355)

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copyright law, DMCA, safe harbor, notice-and-takedown, ocilla, 512(c)

37.

Judicial Resolution of Nonconsensual Pornography Dissemination Cases

14 I/S 283 (2018)
Number of pages: 70 Posted: 17 Apr 2017 Last Revised: 01 Sep 2018
Eric Goldman and Angie Jin
Santa Clara University - School of Law and Cornell University - Law School
Downloads 332 (83,575)

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revenge pornography, nonconsensual pornography, involuntary pornography, child pornography, pornography, section 230

38.

The Defend Trade Secrets Act Isn't an 'Intellectual Property' Law

Santa Clara High Tech Law Journal, Vol. 33, pages 541-551, 2017, Santa Clara Univ. Legal Studies Research Paper No. 5-17
Number of pages: 12 Posted: 01 Mar 2017 Last Revised: 19 Sep 2017
Eric Goldman
Santa Clara University - School of Law
Downloads 329 (85,882)

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defend trade secrets act, DTSA, trade secrets, intellectual property, 47 USC 230, CDA

39.

Professors’ Letter in Opposition to the Defend Trade Secrets Act of 2015 (S. 1890, H.R. 3326)

Number of pages: 23 Posted: 07 Dec 2015
Santa Clara University - School of Law, Elon University School of Law, Mitchell Hamline School of Law and Washington and Lee University School of Law
Downloads 318 (88,017)

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trade secrets, innovation, cyberespionage, cybersecurity, intellectual property

40.

Do We Need a New Federal Trade Secret Law?

Forbes Tertium Quid, Sept. 16, 2014, Santa Clara Univ. Legal Studies Research Paper No. 35-14
Number of pages: 7 Posted: 19 Sep 2014 Last Revised: 22 Oct 2014
Eric Goldman
Santa Clara University - School of Law
Downloads 306 (91,485)

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trade secret, uniform trade secret act, UTSA, Computer Fraud & Abuse Act, CFAA, employee mobility, Congress, misappropriation

41.

Sex Trafficking Exceptions to Section 230

Santa Clara Univ. Legal Studies Research Paper, No. 2017-13
Number of pages: 10 Posted: 20 Sep 2017 Last Revised: 03 May 2018
Eric Goldman
Santa Clara University - School of Law
Downloads 302 (92,858)

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Section 230, 47 USC 230, CDA, Communications Decency Act, Sex Trafficking, Trafficking, Sesta, Stop Enabling Sex Traffickers Act, Save Act, Backpage

42.

Speech Showdowns at the Virtual Corral

Santa Clara Computer and High Technology Law Journal, Vol. 21, No. 4, p. 845, May 2005
Number of pages: 10 Posted: 15 Jul 2005
Eric Goldman
Santa Clara University - School of Law
Downloads 257 (110,310)

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Virtual worlds, state action, sims online, Peter Ludlow, cyberspace exceptionalism, 47 USC 230

43.

Patients’ Online Reviews of Physicians

Medical Ethics, a journal of Lahey Health, Fall 2013, page 6, Santa Clara Univ. Legal Studies Research Paper No. 28-13
Number of pages: 4 Posted: 18 Dec 2013
Eric Goldman
Santa Clara University - School of Law
Downloads 223 (127,331)

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doctor, patient, healthcare, consumer reviews, online reviews

44.

Self-Publishing an Electronic Casebook Benefited Our Readers -- And Us

Washington Journal of Law, Technology & Arts, Vol. 11, No. 49, 2015, Santa Clara Univ. Legal Studies Research Paper No. 21­-15
Number of pages: 15 Posted: 19 Sep 2015 Last Revised: 07 Dec 2015
Eric Goldman and Rebecca Tushnet
Santa Clara University - School of Law and Harvard Law School
Downloads 210 (134,814)

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casebook, ebook, advertising, marketing, law, self-publishing, textbook

45.

Featuring People in Ads (2016 Edition)

Advertising & Marketing Law: Cases and Materials (2016 edition), a casebook by Rebecca Tushnet and Eric Goldman, Santa Clara Univ. Legal Studies Research Paper No. 1-17
Number of pages: 77 Posted: 29 Nov 2016 Last Revised: 16 Mar 2017
Eric Goldman and Rebecca Tushnet
Santa Clara University - School of Law and Harvard Law School
Downloads 192 (146,701)

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privacy, publicity rights, celebrity rights, advertising, advertisements, ad copy, endorsement, testimonial

46.

Balancing Section 230 and Anti-Sex Trafficking Initiatives

Santa Clara Univ. Legal Studies Research Paper, No. 2017-17
Number of pages: 9 Posted: 01 Dec 2017 Last Revised: 03 May 2018
Eric Goldman
Santa Clara University - School of Law
Downloads 173 (161,165)

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Section 230, 47 USC 230, Sesta, Fosta, Sex Trafficking, User-Generated Content, UGC, CDA, Communications Decency Act, Save Act, Backpage

47.

Of Course the First Amendment Protects Google and Facebook (and It’s Not a Close Question)

Knight First Amendment Institute’s Emerging Threats Series, February 2018, Santa Clara Univ. Legal Studies Research Paper, No. 2018-08
Number of pages: 5 Posted: 08 Mar 2018 Last Revised: 03 May 2018
Eric Goldman
Santa Clara University - School of Law
Downloads 163 (170,624)

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First Amendment, Free Speech, Google, Facebook, Search Engine, Newsfeed, Newspapers, Censorship

48.

An Assessment of the Consumer Review Freedom Act of 2015

Santa Clara Univ. Legal Studies Research Paper No. 2-15
Number of pages: 7 Posted: 05 Nov 2015 Last Revised: 07 Dec 2015
Eric Goldman
Santa Clara University - School of Law
Downloads 152 (180,085)

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consumer reviews, online reviews, non-disparagement, gag contracts, anti-review clauses, statutory analysis

49.

Brief of Amici Curiae Internet Law Professors in the Garcia v. Google Case

Santa Clara Univ. Legal Studies Research Paper No. 2-15
Number of pages: 23 Posted: 18 Dec 2014
Eric Goldman and Venkat Balasubramani
Santa Clara University - School of Law and Independent
Downloads 124 (212,047)

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garcia, google, copyright, 47 usc 230, section 230, internet immunity, user-generated content, youtube, social media, social networking

50.

Who Cyber-Attacked Ken Zeran, and Why?

Law.com, 2017, Santa Clara Univ. Legal Studies Research Paper, No. 2017-18
Number of pages: 4 Posted: 01 Dec 2017 Last Revised: 03 May 2018
Eric Goldman
Santa Clara University - School of Law
Downloads 79 (287,058)

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kenneth zeran, zeran v america online, section 230, 47 usc 230, cda, communications decency act, cyber-harassment, online impersonation, e-personation, cyber-attack

51.

Featuring People in Ads (2018 Edition)

Advertising & Marketing Law: Cases and Materials, Fourth Edition, Summer 2018
Number of pages: 89 Posted: 08 Oct 2018
Eric Goldman and Rebecca Tushnet
Santa Clara University - School of Law and Harvard Law School
Downloads 29 (441,774)

Abstract:

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privacy, publicity rights, celebrity rights, advertising, advertisements, ad copy, endorsement, testimonial

52.

Case Studies in Atypical Advertising Regulation

Number of pages: 87
Eric Goldman and Rebecca Tushnet
Santa Clara University - School of Law and Harvard Law School
Downloads 3

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advertising law, housing advertising, political advertising, discrimination