Nan Zhao

Georgia Institute of Technology

Assistant Professor of Marketing

Atlanta, GA 30332

United States

  • Georgia Institute of Technology

SCHOLARLY PAPERS

2

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2

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Scholarly Papers (2)

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1.

Do Co-branded Credit Cards Increase Customer Loyalty?

Number of pages: 64 Posted: 12 Apr 2021 Last Revised: 27 Nov 2023
Nan Zhao, Arun Gopalakrishnan and Chakravarthi Narasimhan
Georgia Institute of Technology, Rice University - Jones Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 411 (124,792)
Citation 1

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Cobranding, Loyalty Programs, Selection Bias, Airlines, Quasi- Experimental Methods

2.

The Impact of Government Interventions on COVID-19 Spread and Consumer Spending

Number of pages: 37 Posted: 09 Nov 2020 Last Revised: 12 Jul 2022
Nan Zhao, Song Yao, Raphael Thomadsen and Chong Bo Wang
Georgia Institute of Technology, Washington University in St. Louis - John M. Olin Business School, Olin School - Washington University in St. Louis and Washington University in Saint Louis, John M. Olin Business School, Students
Downloads 269 (196,208)
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COVID-19, Social Distancing, Facial Mask, Non-pharmaceutical Interventions, Consumer Spending