Diego Martinez del Campo del Castillo

Northern Kentucky University

Nunn Drive

Highland Heights, KY 41099

United States

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Scholarly Papers (1)

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Regional Variation in Rivalry: Canadians Really are Friendlier

Journal of International Consumer Marketing, DOI: 10.1080/08961530.2018.1531364
Number of pages: 18 Posted: 28 Jan 2019
Joe Cobbs, Diego Martinez del Campo del Castillo, B. David Tyler and Jeremy Ditter
Northern Kentucky University - College of Business, Northern Kentucky University, Western Carolina University and Northern Kentucky University
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Abstract:

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Rivalry, Derby, Regional, Identification, Schadenfreude, Discrimination, Prejudice