John Deighton

Harvard Business School - Marketing Unit

Harold M. Brierley Professor of Business Administration, Editor of Journal of Consumer Research

Soldiers Field

Boston, MA 02163

United States

SCHOLARLY PAPERS

14

DOWNLOADS

566

CITATIONS
Rank 44,960

SSRN RANKINGS

Top 44,960

in Total Papers Citations

3

Scholarly Papers (14)

1.

The Presentation of Self in the Information Age

HBS Marketing Research Paper No. 04-02
Number of pages: 30 Posted: 10 Aug 2004
John Deighton
Harvard Business School - Marketing Unit
Downloads 482 (53,928)
Citation 1

Abstract:

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Consumer behavior, interactive marketing

2.

Choice in Computer-Mediated Environments

Marketing Letters, Vol. 8, No. 3, pp. 287-296, 1997
Number of pages: 10 Posted: 29 Jun 2009
New York University (NYU) - Department of Marketing, Harvard Business School - Marketing Unit, Harvard Business School, Columbia Business School - Marketing, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, University of Wisconsin - Madison - Department of Marketing, Pennsylvania State University - Department of Marketing and affiliation not provided to SSRN
Downloads 53 (355,747)
Citation 2

Abstract:

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consumer choice, internet

3.

Learning to Become a Taste Expert

Harvard Business School Research Paper Series # 18-107
Number of pages: 55 Posted: 01 Jun 2018
Kathryn Latour and John Deighton
Cornell University and Harvard Business School - Marketing Unit
Downloads 31 (435,040)

Abstract:

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learning, expertise, holistic, analytic, sensory, hedonic, wine, taste

4.

Herborist

Harvard Business School Marketing Unit Case No. 511-051
Posted: 16 Mar 2012
John Deighton, Leora Kornfeld, He Yanqun and Jiang Qingyun
Harvard Business School - Marketing Unit, Harvard Business School, Fudan University and Fudan University

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5.

Porsche: The Cayenne Launch

Harvard Business School Marketing Unit Case No. 511-068
Posted: 14 Mar 2012
John Deighton, Jill Avery and Jeffrey Fear
Harvard Business School - Marketing Unit, Harvard Business School and Dept. of Business Administration

Abstract:

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6.

The Cheezburger Network

Harvard Business School Marketing Unit Case No. 511-091
Posted: 01 Mar 2012
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

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7.

Coca-Cola on Facebook

Harvard Business School Marketing Unit Case No. 511-110
Posted: 28 Feb 2012
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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8.

Demand Media

Harvard Business School Marketing Unit Case No. 511-043
Posted: 28 Feb 2012
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

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9.

The Ford Fiesta

Harvard Business School Marketing Unit Case No. 511-117
Posted: 29 Jan 2012
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

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10.

Harvard Business School Executive Education: Balancing Online and Offline Marketing

HBS Case No. 510-091, Harvard Business School Marketing Unit
Posted: 16 May 2010
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

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11.

Nettwerk: Digital Marketing in the Music Industry

HBS Case No. 510-055, Harvard Business School Marketing Unit
Posted: 30 Apr 2010
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

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12.

United Breaks Guitars

HBS Case No. 510-057, Harvard Business School Marketing Unit
Posted: 20 Apr 2010
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

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13.

Slanket: Responding to Snuggie's Market Entry

HBS Case No. 510-034, Harvard Business School Marketing Unit
Posted: 16 Sep 2009
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

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14.

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

Harvard Business School Marketing Research Paper No. 07-043
Posted: 07 Feb 2007 Last Revised: 19 Jun 2014
Harvard Business School, University of Virginia - Darden Graduate School of Business, Harvard Business School - Marketing Unit and University of Connecticut - Department of Marketing

Abstract:

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multichannel retailing, channels of distribution, channel management, channel migration, direct marketing, e-commerce, retail stores