John Deighton

Harvard Business School - Marketing Unit

Harold M. Brierley Professor of Business Administration, Editor of Journal of Consumer Research

Soldiers Field

Boston, MA 02163

United States

  • Harvard Business School - Marketing Unit

SCHOLARLY PAPERS

14

DOWNLOADS

669

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (14)

Actions:
Email selected abstracts
1.

The Presentation of Self in the Information Age

Number of pages: 30 Posted: 10 Aug 2004
John Deighton
Harvard Business School - Marketing Unit
Downloads 512 (106,821)
Citation 3

Abstract:

Loading...

Consumer behavior, interactive marketing

2.

Learning to Become a Taste Expert

Harvard Business School Research Paper Series # 18-107
Number of pages: 55 Posted: 01 Jun 2018
Kathryn Latour and John Deighton
Cornell University and Harvard Business School - Marketing Unit
Downloads 85 (569,929)
Citation 1

Abstract:

Loading...

learning, expertise, holistic, analytic, sensory, hedonic, wine, taste

3.

Choice in Computer-Mediated Environments

Marketing Letters, Vol. 8, No. 3, pp. 287-296, 1997
Number of pages: 10 Posted: 29 Jun 2009
Russell S. Winer, John Deighton, Sunil Gupta, Eric J. Johnson, Barbara Mellers, Vicki Morwitz, Thomas C. O'Guinn, Arvind Rangaswamy and Alan Sawyer
New York University (NYU) - Department of Marketing, Harvard Business School - Marketing Unit, Harvard University - Business School (HBS), Columbia University - Columbia Business School, Marketing, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, University of Wisconsin - Madison - Department of Marketing, Pennsylvania State University - Department of Marketing and affiliation not provided to SSRN
Downloads 72 (617,748)

Abstract:

Loading...

consumer choice, internet

4.

Herborist

Harvard Business School Marketing Unit Case No. 511-051
Posted: 16 Mar 2012
John Deighton, Leora Kornfeld, He Yanqun and Jiang Qingyun
Harvard Business School - Marketing Unit, Harvard Business School, Fudan University and Fudan University

Abstract:

Loading...

5.

Porsche: The Cayenne Launch

Harvard Business School Marketing Unit Case No. 511-068
Posted: 14 Mar 2012
John Deighton, Jill Avery and Jeffrey Fear
Harvard Business School - Marketing Unit, Harvard Business School and Dept. of Business Administration

Abstract:

Loading...

6.

The Cheezburger Network

Harvard Business School Marketing Unit Case No. 511-091
Posted: 01 Mar 2012
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

Loading...

7.

Coca-Cola on Facebook

Harvard Business School Marketing Unit Case No. 511-110
Posted: 28 Feb 2012
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

Loading...

8.

Demand Media

Harvard Business School Marketing Unit Case No. 511-043
Posted: 28 Feb 2012
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

Loading...

9.

The Ford Fiesta

Harvard Business School Marketing Unit Case No. 511-117
Posted: 29 Jan 2012
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

Loading...

10.

Harvard Business School Executive Education: Balancing Online and Offline Marketing

HBS Case No. 510-091, Harvard Business School Marketing Unit
Posted: 16 May 2010
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

Loading...

11.

Nettwerk: Digital Marketing in the Music Industry

HBS Case No. 510-055, Harvard Business School Marketing Unit
Posted: 30 Apr 2010
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

Loading...

12.

United Breaks Guitars

HBS Case No. 510-057, Harvard Business School Marketing Unit
Posted: 20 Apr 2010
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

Loading...

13.

Slanket: Responding to Snuggie's Market Entry

HBS Case No. 510-034, Harvard Business School Marketing Unit
Posted: 16 Sep 2009
John Deighton and Leora Kornfeld
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

Loading...

14.

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

Harvard Business School Marketing Research Paper No. 07-043
Posted: 07 Feb 2007 Last Revised: 19 Jun 2014
Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
Harvard Business School, University of Virginia - Darden Graduate School of Business, Harvard Business School - Marketing Unit and University of Connecticut - Department of Marketing

Abstract:

Loading...

multichannel retailing, channels of distribution, channel management, channel migration, direct marketing, e-commerce, retail stores