Nashville, TN 37203
United States
Vanderbilt University - Marketing
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Brand management, consumer behavior, marketing strategy, brand attachment, attitude strength
mediation analysis
Median split, Median-split, Dichotomization, Categorization
Median Split, Median-Split, Dichotomization, Categorization
centrality; degree; closeness; betweenness; eigenvector centrality; social networks
movie ratings, professional critics, amateur communities, movie revenues, consumer satisfaction
Marketing Research, Marketing researchers, Big data, Brazilian Journal of Marketing
cluster analysis, factor analysis, multidimensional scaling
business enterprises, customer relations, customer satisfaction, marketing strategy, customer services, quality of service, customer loyalty
Relationships, Relationship marketing, Dyads, Correspondence analysis
Online retailing; Perceived price unfairness; Trust; Reputation; Customer loyalty; Online revenge intentions
centrality, eigenvector centrality, social networks
attitudes, brand choice, product categories
compensation, motivation, agency theory, pay disparity, sales management
Online auctions; Dynamic pricing; Bidders; Networks
Correspondence analysis, Perceptual maps, Positioning, Brand positioning
health-care costs, trade-offs, political party, conjoint analysis
Mean centering, Multicollinearity, Moderated multiple regressions, Interactions in regression
sociometric measurement, sequential dyadic interactions, sociometry, multivariate directed graph, log linear model
Adaptive selling behavior, Adaptive selling confidence, Salesperson’s outcome performance, Firm’s customer orientation, Salesperson’s skills, Intrinsic motivation, Role ambiguity, Customer satisfaction, Customer retention, Dyadic data
Network analysis, Brand switching, Car industry
moderated regression, mean center
Multidimensional scaling, Perceptual maps, Confidence regions
services, multidimensional scaling, perceptions, classification
Deception; Channel; Online; Customer satisfaction; Word-of-mouth
social networks, network analysis, exponential random graph network models
business performance, cross-cultural management, job satisfaction, religion, sales force management
Negotiations, Agents, Network Analysis
Centrality, Degree, Closeness, Betweenness, Eigenvector Centrality, Social Networks
relational data, bipartite graphs, soeiomatrix, categorical data analysis
financial incentives; fairness; salespeople; international compensation; culture
marketing research
high reliability, mindful organizing, patient safety, reliability-enhancing work practices
benevolence trust, competence trust, monitoring, relationship life cycle, industrial marketing, business marketing
Online auctions, Dynamic pricing, Bidders, Networks