Dawn Iacobucci

Vanderbilt University - Marketing

Nashville, TN 37203

United States

SCHOLARLY PAPERS

58

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CITATIONS
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53

Scholarly Papers (58)

1.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 16-10
Number of pages: 52 Posted: 14 May 2010 Last Revised: 20 Nov 2012
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department, University of Southern California - Marshall School of Business, Imperial College London and Vanderbilt University - Marketing
Downloads 2,037 (6,771)
Citation 1

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Brand management, consumer behavior, marketing strategy, brand attachment, attitude strength

2.

Mediation Analysis and Categorical Variables: The Final Frontier

Journal of Consumer Psychology, Forthcoming, Vanderbilt Owen Graduate School of Management Research Paper No. 2015081
Number of pages: 43 Posted: 05 Dec 2012 Last Revised: 07 Feb 2013
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 1,129 (17,602)

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mediation analysis

3.

Structural Equations Modeling: Fit Indices, Sample Size, and Advanced Topics

Journal of Consumer Psychology 20 (2010) 90-98
Number of pages: 10 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 483 (56,527)
Citation 2

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4.

Everything You Always Wanted to Know About SEM (Structural Equations Modeling) But Were Afraid to Ask

Journal of Consumer Psychology 19 (2009) 673–680
Number of pages: 9 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 203 (147,149)
Citation 2

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5.

Toward a More Nuanced Understanding of the Statistical Properties of a Median Split

Journal of Consumer Psychology 25, 4 (2015) 652-665
Number of pages: 14 Posted: 22 Sep 2015 Last Revised: 19 Feb 2016
Vanderbilt University - Marketing, Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, Northwestern University - Integrated Marketing Communications Program and Rawls College of Business, Texas Tech University
Downloads 193 (153,576)

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Median split, Median-split, Dichotomization, Categorization

6.

A Meditation on Mediation: Evidence that Structural Equations Models Perform Better than Regressions

Journal of Consumer Psychology, 17 (2), 140-154, 2007
Number of pages: 15 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci, Neela Saldanha and Xiaoyang Deng
Vanderbilt University - Marketing, Independent and Independent
Downloads 147 (194,452)
Citation 9

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7.

The Median Split: Robust, Refined, and Revived

Journal of Consumer Psychology 25, 4 (2015) 690-704
Number of pages: 15 Posted: 23 Sep 2015 Last Revised: 19 Feb 2016
Vanderbilt University - Marketing, Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, Northwestern University - Integrated Marketing Communications Program and Rawls College of Business, Texas Tech University
Downloads 124 (222,502)

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Median Split, Median-Split, Dichotomization, Categorization

8.

Services: What Do We Know and Where Shall We Go?

Advances in Services Marketing and Management, Volume 7, pages 1-96, 1998
Number of pages: 49 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 88 (281,677)
Citation 1

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9.

Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction

Journal of Marketing, Vol. 74 (January 2010), 108-121
Number of pages: 15 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Sangkil Moon, Paul Bergey and Dawn Iacobucci
North Carolina State University - College of Management, Independent and Vanderbilt University - Marketing
Downloads 55 (363,898)
Citation 3

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movie ratings, professional critics, amateur communities, movie revenues, consumer satisfaction

10.

Leveraging Social Networks to Develop Radically New Products

Journal of Product Innovation Management, Forthcoming
Number of pages: 21 Posted: 20 Jun 2015 Last Revised: 22 Sep 2017
Dawn Iacobucci and Steve Hoeffler
Vanderbilt University - Marketing and Vanderbilt University - Marketing
Downloads 55 (363,898)

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11.

Commercial and Interpersonal Relationships; Using the Structure of Interpersonal Relationships to Understand Individual-to-Individual, Individual-to-Firm, and Firm-to-Firm Relationships in Commerce

International Journal of Research in Marketing, 13 (1996) 53-72
Number of pages: 20 Posted: 19 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci and Amy Ostrom
Vanderbilt University - Marketing and Arizona State University (ASU)
Downloads 43 (403,841)
Citation 8

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Relationships, Relationship marketing, Dyads, Correspondence analysis

12.

Customer Satisfaction Fables

Sloan Management Review, Summer, 1994, Vol. 35 Issue 4, pp. 93-96
Number of pages: 4 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci, Kent Grayson and Amy Ostrom
Vanderbilt University - Marketing, Northwestern University - Kellogg School of Management and Arizona State University (ASU)
Downloads 42 (407,511)
Citation 1

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business enterprises, customer relations, customer satisfaction, marketing strategy, customer services, quality of service, customer loyalty

13.

Graphs and Matrices

Graphs and Matrices, Book chapter, Social Network Analysis: Methods and Applications, Stanley Wasserman and Katherine Faust (1994), New York: Cambridge University Press, 92-166
Number of pages: 38 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 39 (418,795)

Abstract:

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14.

Alpha's Standard Error (ASE): An Accurate and Precise Confidence Interval Estimate

Journal of Applied Psychology 2004, Vol. 89, No. 5, 792-808
Number of pages: 18 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Adam Duhachek and Dawn Iacobucci
Indiana University Bloomington and Vanderbilt University - Marketing
Downloads 34 (439,066)
Citation 3

Abstract:

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15.

Advancing Alpha: Measuring Reliability with Confidence

Journal of Consumer Psychology, 13(4), 478-487, 2003
Number of pages: 10 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci and Adam Duhachek
Vanderbilt University - Marketing and Indiana University Bloomington
Downloads 33 (443,275)
Citation 3

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16.

Multilevel, Hierarchical Linear Models and Marketing - This Is Not Your Adviser's OLS Model

Review of Marketing Research, Vol. 2, pp. 203-227, 2006
Number of pages: 25 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
James L Oakley, Dawn Iacobucci and Adam Duhachek
University of North Carolina (UNC) at Charlotte, Vanderbilt University - Marketing and Indiana University Bloomington
Downloads 30 (456,706)

Abstract:

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17.

How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice

Vanderbilt Owen Graduate School of Management Research Paper No. 2595682
Number of pages: 31 Posted: 18 Apr 2015 Last Revised: 21 Apr 2015
Vanderbilt University - Marketing, University of Utah - Department of Psychology, State University of New York (SUNY) at Brockport and Vanderbilt University - Marketing
Downloads 29 (461,471)

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attitudes, brand choice, product categories

18.

A Psychometric Assessment of the Businessweek, U.S. News & World Report, and Financial Times Rankings of Business Schools' MBA Programs

Journal of Marketing Education 35(3) 204-219 (2013), Vanderbilt Owen Graduate School of Management Research Paper No. 2469224
Number of pages: 17 Posted: 23 Jul 2014 Last Revised: 02 Sep 2014
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 26 (476,603)

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19.

Analysis of Experimental Data

Principles of Marketing Research, Edited by Richard P. Bagozzi, Chapter 7, 1994, Blackwell, Cambridge, MA
Number of pages: 56 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 25 (481,983)

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20.

A Network Bidder Behavior Model in Online Auctions: A Case of Fine Art Auctions

Journal of Retailing 90 (4, 2014) 445-462, Vanderbilt Owen Graduate School of Management Research Paper No. 2691478
Number of pages: 19 Posted: 17 Nov 2015 Last Revised: 24 Sep 2016
Mayukh Dass, Srinivas K. Reddy and Dawn Iacobucci
Texas Tech University - Area of Marketing, Singapore Management University - Lee Kong Chian School of Business and Vanderbilt University - Marketing
Downloads 25 (481,983)

Abstract:

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Online auctions; Dynamic pricing; Bidders; Networks

21.

On P-Values

Journal of Consumer Research, Vol. 32, No. 1, 6-11, 2005
Number of pages: 6 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 23 (492,891)

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22.

Gilbert A. Churchill Jr.'s Editorship of Journal of Marketing Research, 1979-1982

Journal of Marketing Research,Vol. LI (February 2014), 105-106
Number of pages: 3 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 23 (492,891)

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23.

Modeling Dyadic Interactions and Networks in Marketing

Journal of Marketing Research, Vol. XXIX (February 1992), 5-17
Number of pages: 13 Posted: 18 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci and Nigel Hopkins
Vanderbilt University - Marketing and Independent
Downloads 23 (492,891)
Citation 10

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24.

Classic Factor Analysis

Principles of Marketing Research, Edited by Richard P. Bagozzi, Chapter 8, 1994, Blackwell, Cambridge, MA
Number of pages: 40 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 22 (498,494)
Citation 1

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25.

Network Analyses of Brand Switching Behavior

International Journal of Research in Marketing, 13 (1996) 415-429
Number of pages: 15 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
Vanderbilt University - Marketing, University of Texas at Austin - Red McCombs School of Business, University of Bologna and Pennsylvania State University
Downloads 21 (504,111)

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Network analysis, Brand switching, Car industry

26.

Marketing Research Challenges and Opportunities

Iacobucci, D. (2018). Marketing Research Challenges and Opportunities. Brazilian Journal of Marketing, 17(5).639-646. DOI: 10.5585/bjm.v17i5.4171
Number of pages: 8 Posted: 28 Oct 2018
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 17 (526,829)

Abstract:

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Marketing Research, Marketing researchers, Big data, Brazilian Journal of Marketing

27.

A General Framework for the Statistical Analysis of Sequential Dyadic Interaction Data

Psychological Bulletin,1988, Vol. 103, No. 3, 379-390
Number of pages: 12 Posted: 19 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci and Stanley Wasserman
Vanderbilt University - Marketing and Indiana University Bloomington
Downloads 17 (526,829)

Abstract:

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28.

Results on the Standard Error of the Coefficient Alpha Index of Reliability

Marketing Science, Vol. 24, No. 2, Spring 2005, pp. 294-301
Number of pages: 8 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Adam Duhachek, Anne T. Coughlan and Dawn Iacobucci
Indiana University Bloomington, Northwestern University - Kellogg School of Management and Vanderbilt University - Marketing
Downloads 16 (532,488)

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29.

Statistical Modelling of One-Mode and Two-Mode Networks: Simultaneous Analysis of Graphs and Bipartite Graphs

Group Decision and Negotiation, 2:117-135 (1992) , British Journal of Mathematical and Statistical Psychology (1991) 44, 13-43
Number of pages: 31 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Stanley Wasserman and Dawn Iacobucci
Indiana University Bloomington and Vanderbilt University - Marketing
Downloads 16 (532,488)

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30.

The Politics of Health Care

Journal of Medical Marketing, Vol. 10, pp. 305-311, 2010
Number of pages: 8 Posted: 04 Aug 2011 Last Revised: 19 Feb 2016
Dawn Iacobucci, R. Lawrence Van Horn and Steve Hoeffler
Vanderbilt University - Marketing, Vanderbilt University - Strategy and Business Economics and Vanderbilt University - Marketing
Downloads 16 (532,488)

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health-care costs, trade-offs, political party, conjoint analysis

31.

Sequential Social Network Data

Psychometrika, Vol. 53, No. 2, 261-282, June 1988
Number of pages: 22 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Stanley Wasserman and Dawn Iacobucci
Indiana University Bloomington and Vanderbilt University - Marketing
Downloads 15 (538,236)
Citation 1

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sociometric measurement, sequential dyadic interactions, sociometry, multivariate directed graph, log linear model

32.

Determinants of Pay Levels and Structures in Sales Organizations

Journal of Marketing, Vol. 73 (November 2009), 92-104
Number of pages: 14 Posted: 19 Nov 2015 Last Revised: 19 Feb 2016
HEC Paris - Marketing, Northwestern University - Kellogg School of Management, INSEAD - Marketing and Vanderbilt University - Marketing
Downloads 15 (538,236)
Citation 2

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compensation, motivation, agency theory, pay disparity, sales management

33.

Eigenvector Centrality: Illustrations Supporting the Utility of Extracting More Than One Eigenvector to Obtain Additional Insights into Networks and Interdependent Structures

Journal of Social Structure, 18 (2), 1-22, 2017
Number of pages: 22 Posted: 11 Oct 2017 Last Revised: 18 Nov 2017
Dawn Iacobucci, Rebecca McBride and Deidre Popovich
Vanderbilt University - Marketing, Calvin College and Rawls College of Business, Texas Tech University
Downloads 14 (544,008)

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centrality, eigenvector centrality, social networks

34.

Analysis of Attribution Data: Theory Testing and Effects Estimation

Journal of Personality and Social Psychology, 1990, Vol. 59, No. 3, 426-441
Number of pages: 16 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci and Ann L. McGill
Vanderbilt University - Marketing and University of Chicago - Booth School of Business
Downloads 13 (549,858)

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35.

Detection of Experimental Effects in Social Network Analysis

Number of pages: 41 Posted: 19 Nov 2015 Last Revised: 22 Sep 2017
Dawn Iacobucci and Nigel Hopkins
Vanderbilt University - Marketing and Independent
Downloads 13 (549,858)

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36.

Antecedents and Consequences of Adaptive Selling Confidence and Behavior: A Dyadic Analysis of Salespeople and Their Customers

Journal of the Academy Marketing Science (2010) 38:363–382
Number of pages: 20 Posted: 18 Nov 2015 Last Revised: 19 Feb 2016
Sergio Raul Roman Avila and Dawn Iacobucci
Independent and Vanderbilt University - Marketing
Downloads 13 (549,858)

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Adaptive selling behavior, Adaptive selling confidence, Salesperson’s outcome performance, Firm’s customer orientation, Salesperson’s skills, Intrinsic motivation, Role ambiguity, Customer satisfaction, Customer retention, Dyadic data

37.

Measurement Quality Issues in Dyadic Models of Relationships

Social Networks, Volume 21, Issue 3, July 1999, Pages 211-237
Number of pages: 27 Posted: 19 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci, Ramya Neelamegham and Nigel Hopkins
Vanderbilt University - Marketing, Amrita University - Amrita School of Business and Independent
Downloads 11 (561,613)

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38.

The Process of Assisted Negotiations: A Network Analysis

Group Decision and Negotiation, 2:117-135 (1992)
Number of pages: 19 Posted: 19 Nov 2015 Last Revised: 19 Feb 2016
Kathleen McGinn, Sally Blount and Dawn Iacobucci
Harvard Business School - Negotiation, Organizations & Markets Unit, Northwestern University and Vanderbilt University - Marketing
Downloads 10 (567,556)

Abstract:

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Negotiations, Agents, Network Analysis

39.

Interactive Marketing and the Meganet: Networks of Networks

Journal of Interactive Marketing, Volume 12, Number 1, Winter 1998
Number of pages: 12 Posted: 18 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 10 (567,556)
Citation 1

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40.

Social Networks with Two Sets of Actors

Psychometrika, December, 1990, Vol.55, No. 4, 707-720
Number of pages: 14 Posted: 19 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci and Stanley Wasserman
Vanderbilt University - Marketing and Indiana University Bloomington
Downloads 9 (573,484)

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relational data, bipartite graphs, soeiomatrix, categorical data analysis

41.

Statistical Analysis of Single Relational Networks

Graphs and Matrices, Book chapter, Social Network Analysis: Methods and Applications, Stanley Wasserman and Katherine Faust (1994), New York: Cambridge University Press, 605-674
Number of pages: 36 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 8 (579,465)
Citation 1

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42.

Did You Hear? Consumers Tune in to Multimedia Marketing

Marketing Health Services, Summer 2002, Vol. 22 Issue 2, pp. 16-20
Number of pages: 5 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Vanderbilt University - Marketing, Independent, Northwestern University and Indiana University Bloomington
Downloads 8 (579,465)

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43.

Perceptions of Services

Journal of Retailing and Consumer Services 10/1996; 3(4):195-212
Number of pages: 18 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci and Amy Ostrom
Vanderbilt University - Marketing and Arizona State University (ASU)
Downloads 7 (585,425)

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services, multidimensional scaling, perceptions, classification

44.

Invited Commentary: Three Thoughts on Services

Marketing Science, Vol. 25, No. 6, November-December 2006, pp. 581-583
Number of pages: 3 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 7 (585,425)

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45.

Commonalities between Research Methods for Consumer Science and Biblical Scholarship

Marketing Theory, 2001 Volume 1(1): 109-133
Number of pages: 25 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 7 (585,425)

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46.

The Relationship between the Scheiblechner Model and the Holland-Leinhardt 'PI' Model

Social Networks 13 (1991) 187-201
Number of pages: 16 Posted: 19 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci and Nigel Hopkins
Vanderbilt University - Marketing and Independent
Downloads 7 (585,425)

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47.

Statistical Analysis of Discrete Relational Data

British Journal of Mathematical and Statistical Psychology (1986), 39, 41-64
Number of pages: 24 Posted: 19 Nov 2015 Last Revised: 19 Feb 2016
Stanley Wasserman and Dawn Iacobucci
Indiana University Bloomington and Vanderbilt University - Marketing
Downloads 7 (585,425)

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48.

Dyadic Social Interactions

Psychological Bulletin, 1987, Vol. 102, No. 2, 293-306
Number of pages: 14 Posted: 19 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci and Stanley Wasserman
Vanderbilt University - Marketing and Indiana University Bloomington
Downloads 7 (585,425)

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49.

Does Intraorganizational Network Embeddedness Improve Salespeople's Effectiveness? A Task Contingency Perspective

Journal of Personal Selling & Sales Management, vol. XXXII, no. 2 (spring 2012), pp. 187-205
Number of pages: 19 Posted: 17 Nov 2015 Last Revised: 19 Feb 2016
Tuba Ustuner and Dawn Iacobucci
Independent and Vanderbilt University - Marketing
Downloads 7 (585,425)

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50.

Derivation of Subgroups from Dyadic Interactions

Psychological Bulletin, 1990, Vol. 107, No. 1, 114-132
Number of pages: 19 Posted: 19 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci and Stanley Wasserman
Vanderbilt University - Marketing and Indiana University Bloomington
Downloads 6 (591,630)
Citation 1

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51.

Recommendation Agents on the Internet

Journal of Interactive Marketing, Vol. 14, No. 3, Summer 2000
Number of pages: 10 Posted: 21 Nov 2015 Last Revised: 20 Feb 2016
Dawn Iacobucci, Phipps Arabie and Anand V. Bodapati
Vanderbilt University - Marketing, Rutgers, The State University of New Jersey and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 5 (597,763)
Citation 2

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52.

The Structure of Affect and Trait Judgments of Political Figures

Multivariate Behavioral Research, 1989, 24 (4), 457-476
Number of pages: 11 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Lawrence Jones and Dawn Iacobucci
University of Illinois at Urbana-Champaign and Vanderbilt University - Marketing
Downloads 4 (604,232)

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53.

Book Review:....New Books in Review, Journal of Marketing Research, Random Factors in Anova

Journal of Marketing Research, New Books in Review, Vol. XXXII, (May 1995), 238-254
Number of pages: 2 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 3 (611,654)

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54.

Modeling Multivariate Sequential Dyadic Interactions

Social Networks, Vol. 11, (1989) 315-362
Number of pages: 48 Posted: 19 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci
Vanderbilt University - Marketing
Downloads 3 (611,654)
Citation 1

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55.

Actor Equivalence in Networks: The Business Ties That Bind

Journal of Business-to-Business Marketing, Vol. 2(1) 1995
Number of pages: 29 Posted: 18 Nov 2015 Last Revised: 19 Feb 2016
Independent, University of Texas at Austin - Red McCombs School of Business and Vanderbilt University - Marketing
Downloads 3 (611,654)

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56.

Brand Diagnostics: Mapping Branding Effects Using Consumer Associative Networks

European Journal of Operational Research 111 (1998) 306-327
Posted: 19 Nov 2015
Geraldine R. Henderson, Dawn Iacobucci and Bobby Calder
University of Texas at Austin - Red McCombs School of Business, Vanderbilt University - Marketing and Independent

Abstract:

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57.

Trusting and Monitoring Business Partners Throughout the Relationship Life Cycle

Journal of Business-to-Business Marketing, 20:119-138, 2013
Posted: 17 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci and Sanjukta Kusari
Vanderbilt University - Marketing and Independent

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benevolence trust, competence trust, monitoring, relationship life cycle, industrial marketing, business marketing

58.

Social Networks Among Auction Bidders: The Role of Key Bidders and Structural Properties on Auction Prices

Social Networks 37 (2014) 14-28
Posted: 17 Nov 2015 Last Revised: 02 Jun 2016
Mayukh Dass, Srinivas K. Reddy and Dawn Iacobucci
Texas Tech University - Area of Marketing, Singapore Management University - Lee Kong Chian School of Business and Vanderbilt University - Marketing

Abstract:

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Online auctions, Dynamic pricing, Bidders, Networks