Hanover, NH 03755
Dartmouth College - Tuck School of Business
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Business-to-business branding, industrial brands, industrial marketing, strategic brand management
brand equity, customer equity, brand asset, customer asset
High Power Brand (HPB), value, image, dysfimctionality, developing countries
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brand extension, signaling, product quality, game theory
stakeholder marketing, brand, internal branding, social marketing, prescriptive advice
social marketing, brand equity, market penetration, marketing, market positioning, marketing strategy
Conjoint Analysis (Marketing), Marketing Research, Social Marketing, Marketing Industrial Research, Research Rate of Return, Capital Investments, Financial Performance
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