Russell S. Winer

New York University (NYU) - Department of Marketing

Professor of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

SCHOLARLY PAPERS

16

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1,998

CITATIONS
Rank 28,747

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Top 28,747

in Total Papers Citations

8

Scholarly Papers (16)

1.

Sustainability Matters: Why and How Corporate Boards Should Become Involved

The Conference Board Research Report No. R-1481-11-RR
Number of pages: 92 Posted: 04 Apr 2012
affiliation not provided to SSRN, University of Georgia, Central Connecticut State University - Management & Organization, Independent, The Conference Board, Inc., Simon Fraser University (SFU), affiliation not provided to SSRN, Boston College - Department of Marketing, affiliation not provided to SSRN, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, Simmons College, Boston University, City University of New York - Department of Marketing and International Business, New York University - Stern School of Business, College of William and Mary - Mason School of Business and JSOM, University of Texas at Dallas
Downloads 549 (48,334)

Abstract:

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Corporate Social Responsibility, corporate governance, sustainability, board of directors

An Empirical Study of Word-of-Mouth Generation and Consumption

Marketing Science (Forthcoming)
Number of pages: 35 Posted: 22 Sep 2012
Sha Yang, Mandy Hu, Russell S. Winer, Henry Assael and Xiaohong Chen
University of Southern California - Marshall School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Central South University
Downloads 346 (84,049)
Citation 8

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Word-of-Mouth, Communication, Discrete Choice Model, Probit Model, Finite Mixture Model

An Empirical Study of Word-of-Mouth Generation and Consumption

Marketing Science, Vol. 31, No. 6, pp. 952-963, 2012, DOI: 10.1287/mksc.1120.0738
Posted: 29 Jan 2013 Last Revised: 04 Jul 2013
Sha Yang, Mandy Hu, Russell S. Winer, Henry Assael and Xiaohong Chen
University of Southern California - Marshall School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Central South University

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word-of-mouth, communication, discrete-choice model, probit model, finite mixture model

3.

Optimal Product Line Design: A Genetic Algorithm Approach to Mitigate Cannibalization

Journal of Optimization Theory and Applications, Forthcoming
Number of pages: 31 Posted: 21 Nov 2006
Ariel Fligler, Gila E. Fruchter and Russell S. Winer
Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management, Bar-Ilan University - Graduate School of Business Administration and New York University (NYU) - Department of Marketing
Downloads 244 (123,167)
Citation 3

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Genetic Algorithms, Heuristics, Product Line Design, Cannibalization, Pricing, Marketing

4.

The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-Analysis

Number of pages: 60 Posted: 06 Apr 2014
Stephanie Tully and Russell S. Winer
University of Southern California - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 184 (161,128)
Citation 5

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meta-analysis, social responsibility, willingness to pay, environment, fair trade, animal rights

5.

When Does Helping Help or Hurt? Factors Affecting Consumer Satisfaction from Retailer Help in Web and Store Shopping

Number of pages: 53 Posted: 21 Nov 2006
Eric Greenleaf, Vicki Morwitz and Russell S. Winer
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 183 (161,908)
Citation 1

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6.

The Pareto Rule in Marketing Revisited

Number of pages: 22 Posted: 02 Nov 2018
Daniel McCarthy and Russell S. Winer
Emory University - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 126 (220,983)

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Pareto rule, customer concentration, empirical generalization

Separating Signaling Equilibria Under Random Relations between Costs and Attributes: Continuum of Attributes

Number of pages: 16 Posted: 20 Jan 2004
David Feldman and Russell S. Winer
Banking and Finance, UNSW Business School, UNSW Sydney and New York University (NYU) - Department of Marketing
Downloads 95 (271,658)
Citation 3

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Equilibrium, Signaling, Asymmetric Information, Monotone Likelihood Ratio

Separating Signaling Equilibria Under Random Relations between Costs and Attributes: Continuum of Attributes

Mathematical Social Sciences, Vol. 48, pp. 81-91, 2004
Posted: 23 Jan 2004
David Feldman and Russell S. Winer
Banking and Finance, UNSW Business School, UNSW Sydney and New York University (NYU) - Department of Marketing

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8.

A Study of the Group Buying Feature of Social Coupons Using Augmented Clickstream Data

Number of pages: 37 Posted: 23 Dec 2014
Mandy Hu, Yuanyuan Man and Russell S. Winer
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) and New York University (NYU) - Department of Marketing
Downloads 87 (285,148)

Abstract:

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Social Coupon; Daily Deal; Assurance Contract; Clickstream Data; Data Augmentation

9.

Pricing Under Noisy Signaling

Review of Quantitative Finance and Accounting, Forthcoming, Kelley School of Business Research Paper No. 2014-06, FIRN Research Paper Forthcoming
Number of pages: 35 Posted: 14 Mar 2014 Last Revised: 03 Feb 2015
David Feldman, Charles Trzcinka and Russell S. Winer
Banking and Finance, UNSW Business School, UNSW Sydney, Indiana University - Kelley School of Business - Department of Finance and New York University (NYU) - Department of Marketing
Downloads 82 (295,675)

Abstract:

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Pricing, equilibrium, signaling, asymmetric information, market segmentation, product differentiation, dividends, initial public offerings, capital structure, market microstructure, share classes

10.

Choice in Computer-Mediated Environments

Marketing Letters, Vol. 8, No. 3, pp. 287-296, 1997
Number of pages: 10 Posted: 29 Jun 2009
New York University (NYU) - Department of Marketing, Harvard Business School - Marketing Unit, Harvard Business School, Columbia Business School - Marketing, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, University of Wisconsin - Madison - Department of Marketing, Pennsylvania State University - Department of Marketing and affiliation not provided to SSRN
Downloads 53 (372,028)
Citation 1

Abstract:

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consumer choice, internet

11.

Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252
Number of pages: 13 Posted: 25 Apr 2014
University of Texas at Austin - Department of Marketing, University of Texas at Austin, Northwestern University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Rice University, University of Alberta, University of Texas at Dallas, University of Iowa - Henry B. Tippie College of Business, Northeastern University - Marketing Area, Tokyo Institute of Technology, University of Iowa and New York University (NYU) - Department of Marketing
Downloads 47 (391,939)
Citation 2

Abstract:

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Choice Dynamics, Buyer Behavior

12.

Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities

ERIM Report Series Reference
Number of pages: 51 Posted: 21 May 2019
S. Stremersch and Russell S. Winer
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and New York University (NYU) - Department of Marketing
Downloads 2 (626,923)

Abstract:

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marketing, research, faculty, business school, managerial relevance, citation, scientometrics, metrics, incentives, rewards, rigor

13.

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research (2015), 52 (4), 436-452
Posted: 20 Sep 2014 Last Revised: 17 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Management Information Systems, Center for Neural Decision Making, Temple University, Temple University - Department of Psychology, New York University (NYU) - Department of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing

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advertising elasticities, neuroscience, biometrics, implicit measures, market response modeling

14.

2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition — Special Section Introduction

Marketing Science, Vol. 32, No. 2, 2013; pp. 191-193; DOI: 10.1287/mksc.1120.0767
Posted: 13 Nov 2013
Russell S. Winer
New York University (NYU) - Department of Marketing

Abstract:

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social media, category management, search engine advertising

15.

Are People Willing to Pay More for Socially Responsible Products: A Meta-Analysis

Posted: 29 Mar 2013
Stephanie Tully and Russell S. Winer
University of Southern California - Marketing Department and New York University (NYU) - Department of Marketing

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meta-analysis, social responsibility, willingness-to-pay, environment, fair trade, animal rights

16.

Introduction to the Special Issue on the Emergence and Impact of User-Generated Content

Marketing Science, Vol. 31, No. 3, 2012; pp. 369-371; DOI: 10.1287/mksc.1120.0715
Posted: 24 Oct 2012
Peter Fader and Russell S. Winer
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing

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user-generated content