Russell S. Winer

New York University (NYU) - Department of Marketing

Professor of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

  • New York University (NYU) - Department of Marketing

    • Email
    • Tel: 212-998-0540
    • Fax: 212-995-4006
SCHOLARLY PAPERS

19

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13

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15

Scholarly Papers (19)

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1.

Sustainability Matters: Why and How Corporate Boards Should Become Involved

The Conference Board Research Report No. R-1481-11-RR
Number of pages: 92 Posted: 04 Apr 2012
David Vidal, Archie B Carroll, Kareem M. Shabana, Janet E. Kerr, Matteo Tonello, John Peloza, Jingzhi Shang, Katherine N. Lemon, John Roberts, Priya Raghubir, Russell S. Winer, Shuili Du, C. Bhattacharya, Sankar Sen, Baruch Lev, Christine Petrovits and Suresh Radhakrishnan
affiliation not provided to SSRN, University of Georgia, Central Connecticut State University - Management & Organization, Independent, The Conference Board, Inc., Simon Fraser University (SFU), affiliation not provided to SSRN, Boston College - Department of Marketing, affiliation not provided to SSRN, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, Simmons College, Boston University, City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, New York University - Stern School of Business, College of William and Mary - Mason School of Business and JSOM, University of Texas at Dallas
Downloads 763 (57,741)

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Corporate Social Responsibility, corporate governance, sustainability, board of directors

2.

The Past, Present, and Future of Customer Management

Marketing Letters, 31(2), 125-136
Number of pages: 17 Posted: 12 Sep 2019 Last Revised: 13 Dec 2022
Shin Oblander, Sunil Gupta, Carl F. Mela, Russell S. Winer and Donald R. Lehmann
Columbia Business School, Harvard University - Business School (HBS), Duke University - Fuqua School of Business, New York University (NYU) - Department of Marketing and Columbia University - Columbia Business School, Marketing
Downloads 702 (64,489)

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Customer management, Customer relationship dynamics, Customer lifetime value, Direct marketing

3.

The Pareto Rule in Marketing Revisited

Number of pages: 22 Posted: 02 Nov 2018 Last Revised: 26 Dec 2020
Daniel McCarthy and Russell S. Winer
Emory University - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 504 (97,632)

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Pareto rule, customer concentration, empirical generalization

4.

An Empirical Study of Word-of-Mouth Generation and Consumption

Downloads 407 (125,679)

An Empirical Study of Word-of-Mouth Generation and Consumption

Marketing Science (Forthcoming)
Number of pages: 35 Posted: 22 Sep 2012
Sha Yang, Mandy Hu, Russell S. Winer, Henry Assael and Xiaohong Chen
University of Southern California - Marshall School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Central South University
Downloads 407 (124,505)

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Word-of-Mouth, Communication, Discrete Choice Model, Probit Model, Finite Mixture Model

An Empirical Study of Word-of-Mouth Generation and Consumption

Marketing Science, Vol. 31, No. 6, pp. 952-963, 2012, DOI: 10.1287/mksc.1120.0738
Posted: 29 Jan 2013 Last Revised: 04 Jul 2013
Sha Yang, Mandy Hu, Russell S. Winer, Henry Assael and Xiaohong Chen
University of Southern California - Marshall School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Central South University

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word-of-mouth, communication, discrete-choice model, probit model, finite mixture model

5.

The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-Analysis

Number of pages: 60 Posted: 06 Apr 2014
Stephanie Tully and Russell S. Winer
University of Southern California - Marketing Department and New York University (NYU) - Department of Marketing
Downloads 323 (162,090)
Citation 3

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meta-analysis, social responsibility, willingness to pay, environment, fair trade, animal rights

6.

Optimal Product Line Design: A Genetic Algorithm Approach to Mitigate Cannibalization

Journal of Optimization Theory and Applications, Forthcoming
Number of pages: 31 Posted: 21 Nov 2006
Ariel Fligler, Gila E. Fruchter and Russell S. Winer
Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management, Bar-Ilan University - Graduate School of Business Administration and New York University (NYU) - Department of Marketing
Downloads 276 (190,930)

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Genetic Algorithms, Heuristics, Product Line Design, Cannibalization, Pricing, Marketing

7.

When Does Helping Help or Hurt? Factors Affecting Consumer Satisfaction from Retailer Help in Web and Store Shopping

Number of pages: 53 Posted: 21 Nov 2006
Eric Greenleaf, Vicki Morwitz and Russell S. Winer
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 200 (260,269)
Citation 1

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8.

A Study of the Group Buying Feature of Social Coupons Using Augmented Clickstream Data

Number of pages: 37 Posted: 23 Dec 2014
Mandy Hu, Yuanyuan Man and Russell S. Winer
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) and New York University (NYU) - Department of Marketing
Downloads 139 (356,634)

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Social Coupon; Daily Deal; Assurance Contract; Clickstream Data; Data Augmentation

9.

Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing

Number of pages: 55 Posted: 03 Dec 2020 Last Revised: 10 Feb 2021
S. Stremersch, Russell S. Winer and Nuno Almeida Camacho
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), New York University (NYU) - Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 129 (375,506)

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business schools, marketing, academic research, research faculty, incentives, scientometrics

10.

Separating Signaling Equilibria Under Random Relations between Costs and Attributes: Continuum of Attributes

Downloads 113 (414,252)

Separating Signaling Equilibria Under Random Relations between Costs and Attributes: Continuum of Attributes

Number of pages: 16 Posted: 20 Jan 2004
David Feldman and Russell S. Winer
Banking and Finance, UNSW Business School, UNSW Sydney and New York University (NYU) - Department of Marketing
Downloads 113 (416,351)
Citation 1

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Equilibrium, Signaling, Asymmetric Information, Monotone Likelihood Ratio

Separating Signaling Equilibria Under Random Relations between Costs and Attributes: Continuum of Attributes

Mathematical Social Sciences, Vol. 48, pp. 81-91, 2004
Posted: 23 Jan 2004
David Feldman and Russell S. Winer
Banking and Finance, UNSW Business School, UNSW Sydney and New York University (NYU) - Department of Marketing

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11.

Pricing Under Noisy Signaling

Review of Quantitative Finance and Accounting, Forthcoming, Kelley School of Business Research Paper No. 2014-06, FIRN Research Paper Forthcoming
Number of pages: 35 Posted: 14 Mar 2014 Last Revised: 03 Feb 2015
David Feldman, Charles Trzcinka and Russell S. Winer
Banking and Finance, UNSW Business School, UNSW Sydney, Indiana University - Kelley School of Business - Department of Finance and New York University (NYU) - Department of Marketing
Downloads 105 (436,724)

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Pricing, equilibrium, signaling, asymmetric information, market segmentation, product differentiation, dividends, initial public offerings, capital structure, market microstructure, share classes

12.

Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252
Number of pages: 13 Posted: 25 Apr 2014
Leigh McAlister, Rajendra K. Srivastava, Joel L. Horowitz, J. Morgan Jones, Wagner A. Kamakura, Jack Kulchitsky, Brian T. Ratchford, Gary Russell, Fareena Sultan, Tetsuo Yai, Doyle Weiss and Russell S. Winer
University of Texas at Austin - Department of Marketing, University of Texas at Austin, Northwestern University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Rice University, University of Alberta, University of Texas at Dallas, University of Iowa - Henry B. Tippie College of Business, Northeastern University - Marketing Area, Tokyo Institute of Technology, University of Iowa and New York University (NYU) - Department of Marketing
Downloads 73 (552,018)
Citation 1

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Choice Dynamics, Buyer Behavior

13.

Choice in Computer-Mediated Environments

Marketing Letters, Vol. 8, No. 3, pp. 287-296, 1997
Number of pages: 10 Posted: 29 Jun 2009
Russell S. Winer, John Deighton, Sunil Gupta, Eric J. Johnson, Barbara Mellers, Vicki Morwitz, Thomas C. O'Guinn, Arvind Rangaswamy and Alan Sawyer
New York University (NYU) - Department of Marketing, Harvard Business School - Marketing Unit, Harvard University - Business School (HBS), Columbia University - Columbia Business School, Marketing, University of California, Berkeley - Marketing Group, New York University (NYU) - Department of Marketing, University of Wisconsin - Madison - Department of Marketing, Pennsylvania State University - Department of Marketing and affiliation not provided to SSRN
Downloads 66 (578,353)

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consumer choice, internet

14.

Faculty Research Incentives and Business School Health: A New Perspective for Marketing

Number of pages: 50 Posted: 23 Jun 2020
S. Stremersch, Russell S. Winer and Nuno Almeida Camacho
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), New York University (NYU) - Department of Marketing and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 59 (611,680)

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business school, marketing, academic research, research faculty, incentives, scientometrics

15.

Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities

ERIM Report Series Reference: ERS-2019-007-MKT
Number of pages: 51 Posted: 21 May 2019 Last Revised: 22 Jun 2020
S. Stremersch and Russell S. Winer
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and New York University (NYU) - Department of Marketing
Downloads 59 (611,680)

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business school, marketing, research, business school, managerial relevance, incentives, scientometrics, metrics, rewards, rigor

16.

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research (2015), 52 (4), 436-452
Posted: 20 Sep 2014 Last Revised: 17 Dec 2016
Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou, Khoi Vo, William Hampton, Bryan Bollinger, Hal Hershfield, Masakazu Ishihara and Russell S. Winer
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management, University of Houston - C.T. Bauer College of Business, Center for Neural Decision Making, Temple University, Temple University - Department of Psychology, New York University (NYU) - Department of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing

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advertising elasticities, neuroscience, biometrics, implicit measures, market response modeling

17.

2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition — Special Section Introduction

Marketing Science, Vol. 32, No. 2, 2013; pp. 191-193; DOI: 10.1287/mksc.1120.0767
Posted: 13 Nov 2013
Russell S. Winer
New York University (NYU) - Department of Marketing

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social media, category management, search engine advertising

18.

Are People Willing to Pay More for Socially Responsible Products: A Meta-Analysis

Posted: 29 Mar 2013
Stephanie Tully and Russell S. Winer
University of Southern California - Marketing Department and New York University (NYU) - Department of Marketing

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meta-analysis, social responsibility, willingness-to-pay, environment, fair trade, animal rights

19.

Introduction to the Special Issue on the Emergence and Impact of User-Generated Content

Marketing Science, Vol. 31, No. 3, 2012; pp. 369-371; DOI: 10.1287/mksc.1120.0715
Posted: 24 Oct 2012
Peter Fader and Russell S. Winer
University of Pennsylvania - Marketing Department and New York University (NYU) - Department of Marketing

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user-generated content